• Buy fields, plant and harvest a load of beans.
• Hire people to work on the farm.
• Buy a load of lorries to take the beans to a factory.
• Hire a load of lorry drivers.
• Build a large factory and equip it with bean baking machinery.
• Hire a workforce to bake the beans.
• Build a large cannery making tins for the beans.
• Hire staff to work in the canning factory.
• Build a smelting factory to make the metal that is then delivered to the canning factory.
• Hire staff for the smelting factory.
• Buy another set of lorries and hire more drivers to deliver the metal to the cannery.
• Build a large factory and equip it with printing equipment to make labels.
• Hire designers and staff to work in the printing factory.
• Build a paper mill that….

That’s enough, now!

You know what I am saying here.

They themselves do not produce the products they sell.

Samsung and Apple don’t make the products themselves.

Yes, these products are their own products they have developed and designed them in-house, but they outsource the production to other companies and suppliers.

So, with that in mind… does it not make sense to actually buy digital products to sell instead of making your own?

I think it does.

Investing in digital products is no different to investing in any other product.

The only big difference between digital products and physical products is that you can easily modify digital products to be your own if you buy the right license.

You can change the cover, change the name, and add your name as the product creator.

That’s a win-win situation if you are concerned that the product you buy to sell is the same as what other people are selling.

You will have your own product to sell but you didn’t have to go through the hassle of making it.

Although, I do find it strange that some people are concerned that they are selling the same products as other people.

I mean, think about it, many different supermarkets sell the same products.

Different book shops would sell the same books.

Different music stores would sell the same CDs and records when they were popular.

You can even buy the same eBooks from Amazon, Barnes & Noble, Google, and many other websites.

The point I am trying to make here is that for a fraction of the cost in both time and money it takes to create your own digital products, you can buy some to sell and have them online making sales by the end of the day.

Let’s say that you purchased an eBook for £97 that you can sell for £9.97.

You only need to sell 10 copies of that book to make your money back, and once you have made your investment back, everything else after that is pure profit.

Plus, you will have an eBook to sell for many years after.

Doesn’t that sound good to you?

If it does, then watch this space as I have some exciting news coming soon.

Kind Regards.

John Harrison.

1. On the subject of digital products, I have just released this exclusive report about creating your own Packaged Coaching Course that you can sell for £500 or more.

Go and read that report here:

Create Your Own £500+ Online Coaching Course

why did Janet think she was friends with the real Gary Barlow?

The truth is, scammers are incredibly convincing and they simply say the things ‘people want to hear’.

People love compliments and they love being made to feel good about themselves.

Even the most sceptical and suspicious of people can succumb to constant compliments over time.

After hearing about Janet’s story, I spent time talking to Andi who was telling me that his wife was often getting friend/follow requests on Instagram and Facebook from ‘doctors’.

She follows a lot of popular doctors – those who have their own television shows, podcasts, or have released several books in a specific field of research – and so it would seem that scammers scroll through people’s lists of friends and the people they follow to see who they are likely to follow or make friends with.

Scammers figure that because Andi’s wife follows a lot of specialised doctors, the way to connect with her is to try and pass themselves off as doctors.

Fortunately, she doesn’t make friends with people who she doesn’t personally know or know of.

Andi said that he often gets messages from people he is already friends with… but they aren’t actually those people.

Scammers clone Facebook accounts and then send messages so that when they land in the message inbox, they appear to be coming from people’s friends.

They steal all the videos and pictures from people’s profiles so that at first glance, their profile looks just like the people they are cloning.

Unless you look at their actual profile name at the top of the page you could easily be mistaken into thinking that it was your friend’s account.

Andi knows his friends well and so when he receives a message out of the blue from a ‘friend’ talking about buying crypto currencies through a dodgy looking link, he knows that they are not his actual friends.

He has spoken to most of his friends too, and so if there are no previous messages above the scammer’s message, he knows that it is a new message from an imposter trying to scam him.

Another type of friend request Andi gets are from profiles of young and attractive women.

Scammers know that people like young and attractive men and women and so when they reach out to people pretending to be a young and attractive person, they can be hooked in easily.

For a man in his 50s balding and with a potbelly, a young and attractive twenty-something women sending a friend request can be an exciting moment.

If the person the scammers are targeting is living a mundane life and wants a little more excitement, having an attractive young man or women send them a friend request and start talking to them can give them a ‘boost’.

Many fool themselves into believing that these young women are actually interested in them.

Truth is, they are not who they appear to be.

Scammers look for your weaknesses.

They look to see who are single, they look to see what it is that people like, and who they follow.

As in the case of Janet, the scammer must have seen something that gave him the indication that she was a big Gary Barlow fan. Once he knew that, he was able to make a play for her.

I sometimes wonder if these scammers are ‘pushing the envelopes’ purposely to see how far they can take it and who they can fool.

I still can’t believe that people actually believe that celebrities would connect with them out of the blue and declare their undying love for them.

I heard of another story where Keanu Reeves was used to lure older women in.

Imagine having Keanu Reeves message you and then ask for money because he is stuck at an airport without a wallet!!

It’s preposterous!

And yet amazingly, some people fall for it.

What I find sad is that there are so many scam artists out there that could actually make a decent amount of money if they were to do what they do but without pretending to be someone else.

They pray on the vulnerable… and dare I say it, the stupid, but they could quite easily spend their days talking to people offering them services and products that they actually need.

Good communication and conversation is key to selling.

Scammers spend a lot of time ‘conversing’ with victims. They know what to say and how to talk to people. They could easily become great sales people.

OK, they cannot tell potential customers that they ‘love them’ and ‘want to marry them’, but they certainly understand how people ‘tick’.

More importantly… they can make money without fear of being sent to prison for fraud.

As I say, good communication and conversation is key to selling, and that is what the people in the exclusive password protected report, $10K In 10 Days… Is It Possible?, are using to make thousands of dollars each month.

Click the link below to read the report.

$10K In 10 Days… Is It Possible?

The password for this post is:

$10Kin10daysReally?

Type out the above password as you see it including all characters.

If you copy and paste the password, please ensure that you do not copy any whitespace at either end otherwise the system will read the whitespace as characters making the password incorrect.

Kind regards

John Harrison

PS… Due to increasing interest, Andi, our Facebook chap, recorded a new video that has been added to this exclusive report and can be found at the bottom of the page.

If you haven’t yet seen this, you need to act fast as I’m considering turning this into a Micro-product, even more so now that we seem to keep adding to it, so act now before it’s hidden behind a ‘Buy Now’ button.

Here’s that link again:

$10K In 10 Days… Is It Possible?

Would it be a good idea to open up a public group which is then used as a feeder group to send people to a private group?

Public Facebook groups can attract a lot of… how do I put this without causing offence?… They attract a lot of ‘nob heads’, but that depends a lot on what the group is about.

They also attract a lot of good people and when there is a lot of good people commenting on your posts within that group, you can then invite them over to your exclusive group which is smaller and has far less ‘nob heads’ in it.

When you consider that some of the best advice to find potential clients and customers on Facebook is to spend hours trawling through the member’s lists in other groups, and then checking personal profiles and then sending ‘friend requests’ to people you think are a good fit… I can’t help but wonder if it is best for them to come to you and populate your own pool to fish from, instead.

Surely, that makes more sense?

If time is limited then starting a public group means that people can join and if there is an influx of people, Facebook will share it with other people on your behalf.

Your group can become a ‘suggested group’ that Facebook will show to people they believe will be interested in it.

As Facebook likes to keep things ‘in-house’ preferring not to send people off the platform, I believe any adverts that direct people to a specific page or group on Facebook will be cheaper than ads that send people to websites.

So with that in mind, you could possibly run a series of cheap Facebook ads that promote your group.

£1 a day for a month or two could help to kick start the group and swell its ranks.

Considering how much money could be made from customers and clients found on Facebook (depending on what you sell that is), £30 to £60 isn’t too much to invest.

You’ll need to have a Facebook business page to run adverts because you cannot run them from a Facebook profile, but they are easy enough to create.

What a lot of people sell on Facebook are mentoring and coaching programs and courses.

I have spoken about this before.

One of the easiest forms of mentoring and coaching you can do is to create what is a called a ‘packaged’ coaching and mentoring course.

That is where you create a series of simple easy-to-record videos where you talk about a specific topic, upload them to your website, and put them behind a simple Stripe ‘Buy Now’ button.

If you would like to know how to create and publish your own ‘packaged’ mentoring and coaching course, click the image or link below:

Create Your Own ‘Packaged’ Mentoring & Coaching Course

Kind regards.

John Harrison

PS. A ‘Packaged’ mentoring and coaching course can be sold 24 hours of the day and night without you needing to do anything.

The payment and the delivery of the product are all done for you automatically.

You just have to enjoy the money dropping into your Stripe account. The money will then be dropped into your bank a few days later.

Here’s that link again:

Create Your Own ‘Packaged’ Mentoring & Coaching Course

Licensing products with reseller rights is a great way to grow your business because the people who purchase those licenses have something to sell from day one.

It’s not like a course where they learn ‘what to do’ but have nothing to sell and have to go and start from scratch themselves.

People who purchase products with reseller rights licenses can earn money while they learn the ropes.

It’s a better way to learn when you have something that you can actually promote.

We may live in the age where it is relatively easy to create your own digital products, but it can still be a real pain to those who do not know what they are doing.

It can be a real ball ache, at times.

Buying the licenses to sell is great for someone who wants to get into selling digital products online.

Creating products to sell with reseller rights licenses is a great way to grow your business.

Perhaps that is the way forward, buy licensed products to sell to generate some money while getting to grips with online marketing, and then create your own products to sell with reseller rights to explode your business.

What do you think?

Kind regards.

John Harrison

PS… If you found the information in this email useful and interesting, you will really love our popular Streetwise Confidential newsletter.

If you haven’t already claimed your two FREE copies; click the link below:

Two Free Copies Of Streetwise Confidential

Inside the two editions you will learn:

• How To Build A Six-Figure-A-Year Business Without Spending A Penny Of Your Own Money! – Follow the step by step blueprint to building a six-figure-a-year online business.

   

• The Incredibly Profitable Power Of Networking! – Discover how networking and meeting people can put thousands of pounds into your pocket.

   

• Will This Change The Way People Make Money Online? – AI is here, and it’s changing the way we make money!

   

• How One Woman Generated $120,000 In Passive Income In Just 9 Months Working Only 5 Hours Per Week! – Discover how one woman made $120,000 in passive income in nine months and now works only 5 hours per week!

   

• How Tall Tales Of Tall Aliens Can Give You A Lifetime Of Cash! – Read how one man is making a passive income from telling ‘tall tales’ of tall aliens he claims to have met while working for the US military.

   

• How A Bagel Slicer Could Earn You Hundreds Of Thousands Of Pounds! – Discover how one woman missed out making hundreds of thousands of pounds after the video of her using it went viral!

   

• The Semi-Passive Income Book Club – £16,579 Per Month From Just One 20 Page Book – Read how one man was making £16,597 each month publishing one new 20 page book.

   

• It’s A Simple Case Of Sharing Links – Discover how people are making tens of thousands of pounds each month sharing ‘other people’s links’!

Here’s that link again:

Two Free Copies Of Streetwise Confidential

The commercial was not insulting to people, in fact, I think it was smart marketing.

You shouldn’t be paying for water; you should be paying for clean only.

Why?

Because washing machines for clothes and pots are connected to mains water and they already use it as part of the washing process…everyone who uses a washing machine knows this… so why would you want to pay for water twice?

And why was he so surprised or confused by their marketing message?

His rant made no sense.

Before liquid washing tablets were invented, washing detergent was powder, and that wasn’t sold with a cup of water.

Cleaning has always needed water, he is right about that, but that was something YOU provided, the washing powder companies only provided the detergent.

And so when you look at it that way, selling mostly water to people who are already supplying water as part of the cleaning process, is in my view, more insulting to the customer than Tide Pods marketing slogan.

If you are supplying the water but need detergent, wouldn’t you be miffed if you were mostly paying out for water when buying their detergent?

Am I wrong here?

Would you want to pay for something only to get more of what you are already providing and paying for?

There’s an abundance of water on tap, it’s not like you need any more of it.

I’ve read this guys email several times and cannot understand how or why he is upset at Tide Pods marketing message.

Maybe it’s me, maybe I am missing his point, but I just think he is wrong.

Anyway… there is something he is right about, and I am doing the exact same thing here… and that is incorporating real life stories, opinions, and interesting facts in the emails he sends to people.

Another thing that he and many other email marketers do, which I am doing in this email, is to comment on other people’s opinions, fallacies, and inaccuracies.

As soon as I read this guy’s email I thought… that would make a good email.

Email ideas are around us daily.

Writing emails is not really that hard… but they can be incredibly profitable.

Discover how profitable by clicking the image below…

Kind regards.

John Harrison

PS… Email is still the best way to sell products and services because when a person opens an email, you have their full undivided attention.

There are no other distractions such as articles or posts competing for their attention.

An email is simply you and them.

Go click the image now.

As always, you should never compare yourself or your success with others and focus only on doing what you are doing and do it right.

That first win is powerful as it strengthens your confidence, and it shows other people that you can do what you say you can.

Obviously, getting that first sale is going to be the hardest especially when you do not yet have any ‘personal’ proof of your own, but it doesn’t necessarily have to be too hard.

You simply do what you intend to teach people and create content that will attract them to ask questions.

You will probably need to use some ‘borrowed’ proof until you make your first sale, but that can be done by sharing case studies and stories about people.

I like to call these 3^rd party observations.

You can say that you are ‘studying’ these people and learning from what you ‘observe’ and then share the story of how they are making thousands of dollars each month.

You can share one or two of the things that you have learned which will show people that you do actually know what it is that they are doing to make thousands of dollars each month.

Once people realise that you do know more than them on that subject, they will see you as an expert and as an authority figure.

Put it this way… they will see that you know more than them, which is usually all you need.

People pay to learn from those who ‘know’ and ‘do’, and so by breaking down and sharing some of the steps these people use, you become someone that other people want to learn from.

It shouldn’t be long before you make your first sale… and then you can take that personal win and use it as proof that you can do what you say you can… and then you build on that win by landing a second and third sale.

As you will see in this exclusive password protected report: $10K In 10 Days… Is It Possible? (Password: $10Kin10daysReally?), Kat updated her content whenever she hit a new milestone in her journey.

At first she would have shared the story of her first sale, and then it would have been the first time she made $3,000 in one month, and then it would have been when she earned $5,000 in one month, right up to now where she hit her first $10,000 in one month.

As soon as she hits $20,000 in a month, I guarantee that will become the highlight of her personal story.

I believe that it’s always better to show your own personal wins than the wins of others, unless you are sharing those other wins in a report or case study at the beginning when you have little choice.

Discover for yourself how people are making thousands of dollars each month using Facebook here:

$10K In 10 Days… Is It Possible?

The password for this post is:

$10Kin10daysReally?

Type out the above password as you see it, including all characters.

If you copy and paste the password, please ensure that you do not copy any whitespace at either end otherwise the system will read the whitespace as characters making the password incorrect.

Kind regards

John Harrison

PS… Due to increasing interest, Andi, our Facebook chap, recorded a new video that has been added to this exclusive report and can be found at the bottom of the page.

If you haven’t yet seen this, you need to act fast as I’m considering turning this into a Micro-product, even more so now that we seem to keep adding to it, so act now before it’s hidden behind a ‘Buy Now’ button.

Consumers and Creators

Yes, you can do a bit of both… but on the whole, businesses and wealth are built by creators.

Consumers are complainers as they generally sit around taking and if what they consume is not to their liking, they kick up a fuss.

Creators on the other hand are very often too busy ‘creating’ to complain.

The car manufacturer, Lamborghini, were once asked why they did not run television commercials advertising their high end sports cars, their answer was ‘the type of people who buy Lamborghinis do not sit around watching television’.

They may consume niche specific magazines and business books, but they don’t spend their days watching reality television shows, quiz shows, dramas, films, or documentaries… and they don’t spend hours watching cat videos on YouTube and trawling through social media feeds.

They’d rather create than consume.

Creators are rewarded with people paying them money.

Consumers are rewarded with less money because they are spending and not earning.

Creating content can grow businesses and they can build a brand. With the world turning to AI tools, I believe real people are going to be the ones who will be rewarded with a lot of money.

People buy from real people, and they buy from people they Like, Know, and Trust… and you simply don’t get that from a faceless AI generated avatar.

Creating content that helps you grow your own personal brand doesn’t have to be hard. It can be incredible simple and quick.

When I was a teen, if I wanted to record myself dancing on a plane, I would have needed a large hefty video recorder that sat on your shoulder and a bag of tapes, and then I would have no way of sharing the footage with potentially millions of people.

Today, we can record videos within seconds using a phone that is the size of a small notepad, we can edit those videos on the phone and upload them to several FREE platforms and put them in front of millions of people within a few minutes.

Depending on what your video is, within half an hour you could have new unique content online that is building your brand and growing your business.

Discover more below:

How To Create Profitable Content Quickly

Kind Regards.

John Harrison

PS… Over the last week you may have noticed that we have shared several videos (like the one seen on the page here: How To Create Profitable Content Quickly) and the reason for that is that they are incredibly easy to create and they are brilliant for sharing with people, they can deliver useful information quickly and easily, and they are great for brand building.

One of the aims with email marketing is that you train and condition people to do something specific and so if you send out a lot of long emails, subscribers will get used to them and expect them.

That means that if they don’t want to read long emails and they know that is what you send… they won’t open your emails.

The results from Neil’s experiment are interesting. His findings show that a lot of people do not want to read a lot in an email.

That doesn’t necessarily match my experiences.

Depending on what list I send emails to, some of my longer emails (some include images) have an open rate of over 30% which is very good for the industry.

However, that doesn’t mean that I couldn’t have better results if I started to send out emails with 259 words or less.

After seeing Neil’s research, it makes me realise how wonderful people like you are because you are willing to read my long emails.

Another finding which is interesting is how many marketers only include one link in an email. They may repeat it a few times, but they only link out to one destination.

This I found interesting because I recently wrote about how Atomic Newsletters were becoming popular with marketers.

These newsletters are usually less than 250 words meaning that they are fast to read, and they are fast to create.

These styles of newsletters include several different links as they are designed to share great information with the people on their email lists without taking up a lot of their time.

Personally, it doesn’t make much sense to me because if people do click through the links to the recommended article, video, or podcast, those people will spend their time consuming that information.

If that’s the case, they may as well read a long email.

Worst thing about Atomic Newsletters is that those who use them share a lot of ‘other people’s content which means that their subscribers are being sent to ‘other people’s’ content meaning that they are not consuming their own content.

Why send your subscribers to spend their time consuming other people’s content as a way to respect their time?

It makes no sense to me.

I am not sure whether I agree that multiple links are a problem due to retail giants such as Amazon that use email to promote products generally link out to more than one destination. I don’t think they suffer because of it.

Still, putting that aside for one minute, the idea of only using one link in emails that have fewer than 250 words had me thinking… what if you were to actually host your Atomic Newsletter on your website and simple send an email that sends people to it.

I see many reasons as to why this could be beneficial to you.

1. Your email has a greater chance of getting through the filters email services use to remove spam and dodgy emails.
   
   
2. You are sending people to your website where they can access more of your content… if you make it easier for them, that is.
   
   
3. You can include as many images, links, and product adverts on your page as you want.
   
   
4. You can use as many words as you wish.

I am going to use today’s email as an example.

This part is going to go on to the website and a shorter email is going to be sent out directing people to it.

It’ll be interesting to see what happens. This is my little experiment.

I have been thinking of trying out a new Atomic Newsletter of our own called…

…but for now, I think that I shall test this little idea first.

Let me know what you think…

Do you prefer to read long emails or short emails?

Would you rather read emails as articles via the website like this one?

Send your answers and feedback to Andi, our email chap, at admin@streetwisepublicationsltd.com

Kind regards.

John Harrison.

P.S… As a side note, it’s easy for people to say that you don’t need a website these days and that you can run a complete online business via email or social media… and yes, it’s true, you don’t necessarily NEED one, but it’s like trying to run a restaurant without a kitchen or dining area.

It is much easier when you have your own piece of online property.

Many companies include sponsoring popular ‘influencers’ as part of their online advertising campaigns. The return on their investment when using sponsored content is probably far greater than direct adverts.

The reason for that is, although people are told that the content is sponsored (by law it should be disclosed), they trust the influencer that they follow.

When people see an advert they ‘know’ that it is an advert which was purposely staged by the company using an expensive ad agency, but with sponsored content, they still believe that the influencers would only recommend products they believe are good.

They trust the influencer and their judgement.

They believe that an influencer would turn down a sponsored post if it didn’t align with them or their audience. This may not be true, but that is what people think.

Sponsored content can be powerful and it can result in a lot of people buying the product or service that was recommended.

You only have to think of Oprah Winfrey’s Book Club section on her popular chat shows.

I don’t know if she was ever paid by publishers or whether she actually just recommended the books that she liked, but she could make an unknown book a bestseller by simply recommending it to her ‘viewers’.

As soon as she revealed the book and said that she really loved it, people would rush to the shops to buy it.

Sales would sky rocket from her recommendations.

The world is changing and instead of there being just a handful of ‘big name’ influencers broadcasting to millions through television sets; there are now thousands of online influencers who have millions of followers.

This new generation of influencer are not afraid to get in front of the camera (the one they carry around in their pocket) no matter where they are.

They are happy to perform in front of crowds of people and document everything they do. And by doing so, they are creating a ‘celebrity’ like status online and growing a large following… for free.

So, although many of the passengers looked on in puzzlement while the young guy pranced around like a loon, and many people on social media have accused him of being an annoying attention seeing ‘pain in the arse’, dancing on the plane for a minute or two has probably done him a lot of good financially.

It could have potentially made him a lot of money or opened up doors to opportunities that he didn’t have before.

Sheffield’s own YouTube star, Morgan ‘Morgz’ Hudson, is rumoured to have bought his mother a house before he had turned 20 with the money he earned from his online videos.

He began creating videos in his bedroom back in 2015. His videos are loud and brash and they were a mix of pranks, video games, and challenges.

He currently has 12.8 million subscribers to his YouTube channel and his 843 videos have been seen over 1.5 billion times.

Even his mother – she used to appear a lot in his earlier videos – has her own YouTube channel, Morgz Mum, with 3.35 million subscribers.

The point of this article today is to say that when you have the courage to do what you want without worrying what other people think or say about you… you have a far greater chance of being successful.

So, the question is this… if you are a person who is worried or concerned about what other people say or think about what you do… could this be what is holding you back?

Is it time to grow a thick skin and ignore what other people say or think?

Because the truth is:

1. Worrying what other people think is one of the biggest reasons people do not achieve anything in life.

And

2. The thoughts, words, and opinions of others do not pay your bills. They don’t buy your food, they don’t pay for your holidays, they don’t buy your cars, they don’t fill your home with furniture, and they don’t pay for your entertainment and experiences.

So why make them more important than your own life’s wants and desires?

Why give other people’s thoughts, words, and opinions more credit than they really deserve?

It’s time to put yourself first and ignore what other people think.

Kind regards.

John Harrison.

PS… If you found the information in this email interesting, you will really love our popular Streetwise Confidential newsletter.

If you haven’t already claimed your two FREE copies; click the link below:

Two Free Copies Of Streetwise Confidential

Inside the two editions you will learn:

• How To Build A Six-Figure-A-Year Business Without Spending A Penny Of Your Own Money! – Follow the step by step blueprint to building a six-figure-a-year online business.
  
  
• The Incredibly Profitable Power Of Networking! – Discover how networking and meeting people can put thousands of pounds into your pocket.
  
  
• Will This Change The Way People Make Money Online? – AI is here, and it’s changing the way we make money!
  
  
• How One Woman Generated $120,000 In Passive Income In Just 9 Months Working Only 5 Hours Per Week! – Discover how one woman made $120,000 in passive income in nine months and now works only 5 hours per week!
  
  
• How Tall Tales Of Tall Aliens Can Give You A Lifetime Of Cash! – Read how one man is making a passive income from telling ‘tall tales’ of tall aliens he claims to have met while working for the US military.
  
  
• How A Bagel Slicer Could Earn You Hundreds Of Thousands Of Pounds! – Discover how one woman missed out making hundreds of thousands of pounds after the video of her using it went viral!
  
  
• The Semi-Passive Income Book Club – £16,579 Per Month From Just One 20 Page Book – Read how one man was making £16,597 each month publishing one new 20 page book.
  
  
• It’s A Simple Case Of Sharing Links – Discover how people are making tens of thousands of pounds each month sharing ‘other people’s links’!

Here’s that link again:

Two Free Copies Of Streetwise Confidential

Because of the success of the Bruce cake the company are moving their bakery to larger premises so that they can bake more cake.

Moving to larger premises will give them more room to produce more, but they will need more staff to help with the baking and deal with the online sales.

It’s very easy for armchair Alan Sugar’s to suggest that they bake more; the logistics to baking more is a different story, but they are addressing that. It’s just not something that can happen overnight.

Demand for their Bruce cake exploded after their TikTok videos of the Bruce cake started to go viral.

There are so many interesting points to discuss from Get Baked’s story.

1. Their business has exploded thanks to using free social media platforms to share videos and photos.
   
   
2. People can become absolute arses when they are frustrated and can’t get what they want. (Human nature never fails to surprise me!)
   
   
3. Get Baked are now becoming masters of ‘troll marketing’ where they are publishing some of the abusive and insulting messages on social media while explaining that they cannot do more than they can do.

That last point is something that I am seeing more of online.

Troll marketing is a great way of getting people to engage with your online content.

You share the comments or emails that you have received from disgruntled customers who are complaining about something that is petty, extreme, and completely out of your hands.

Generally, most people will side with you and mock the troll who was expecting more than was possible.

Some companies have started to do it with Instagram influencers who contact them ‘expecting’ a lot of free stuff in exchange for them to promote that business to their audience… which is often a lot smaller than the companies own audience.

If someone has a genuine concern and a genuine complaint then you would not use that, but those ‘Karen’s’ – as they are now called – who think that you should bend over backwards for them just because they have a high opinion of themselves, use their comments and complaints in your marketing. It can work wonders.

A perfect example of this would be a hotel in Benidorm trying to attract more Spanish holidaymakers by running an advert mocking the British woman who went to Benidorm and complained on Trip Advisor that there were too many Spanish people about and how it ruined her holiday.

That would really make the Spanish laugh and talk while informing them that it was a great place for Spanish people to holiday.

Running a business can be hard and frustrating.

It can also be incredibly costly.

The owner of Get Baked apparently had a huge mortgage and probably a few loans to help pay for the new larger premises they are moving into.

You have to invest if you want to grow and with equipment, staff, insurances, gas and electricity, ingredients/products, a store, and now larger premises to pay for, they are investing heavily.

It can be scary running a business.

But there are other ways to make money that don’t require you to have all of those running costs associated with a business like Get Baked.

A great way to make money from home is to trade horse races that have a high probability of giving you a winner.

I know what you are thinking, how do you determine which races have a high probability of giving you a winner?

All races have a winner, but there are a few races where there is a greater chance of picking the winner by looking at a series of stats.

John Banks is a numbers and stats man; he loves nothing more than figuring out systems that use information that is overlooked by most people.

He recently developed the Easy As 123 System which takes readily-available information – that most people ignore – and turns it into easy profits using Betfair.

As the name applies, the system is easy to do. You simply check a few tables, then place a few bets on a few specific horses

There’s another profitable advantage to be had right now with it being the middle of winter, and that is that most of the horse races are currently run on jump tracks, a track favoured by John as they are the most profitable for him.

Discover more by clicking the link below:

Easy As 1-2-3

Kind regards.

John Harrison.

P.S… You can started right away with just £100 and after 6 months, you could be sitting on a decent tax free £12,800!

Here’s that link again:

Easy As 1-2-3