Decision making is easy… effective decision making is not so easy.

Decision making is where a person decides to do something based on the information they have in front of them.

Effective decision making is where a person decides to do something based on the information they have in front of them AND the information they have gathered to look at the decision from as many angles as possible.

For example: (This is a real world example I spotted online this week!)

Let’s say that you see a coaching course which will cost you £800 each month for a year. That coaching course should help you build a six figure a year business.

The decision that most people face is whether to buy or not based on whether they can afford it or not.

For them, there are only two options… buy or don’t buy.

The decision is based purely on whether they can afford it or not with the money they currently have.

It’s understandable… in a way.

Effective decision making would look at the situation from every angle possible and not purely on the price of the product.

Instead of can I afford this or not, effective decision making would ask questions such as:

• What would happen if I bought this course?

• Could this be a case of ‘I cannot afford NOT to buy it’, by not spending £800 a month, could I be missing out on thousands by the end of the year?

• Is there a way to generate the £800 I need each month to cover the monthly fee?

• Will the information and help within the course help me to afford the £800 monthly fee effectively making it free?

• If I’m considering spending £800 a month on this course, is there a better way to use that £800 per month myself?

• Should I spend £800 on a coaching course which will no doubt require me to spend more money on having stuff made and/or run advertising… or should I simply use that money myself to have stuff made and/or run advertising and start to build my own business now without them?

Effective decision making means looking at all variables and outcomes and making the best informed decision possible.

You may not make the right decision all of the time, but you will make less bad decisions.

Many people make decisions on only a few pieces of obvious information.

A lot of people make decisions based on what they have learned to do by watching other people make decisions.

If your parents and other family members regularly made decisions based on just a couple pieces of information such as ‘can I currently afford it or not’ then it’s highly likely that your decision making process would be the same.

Unless you have learned how to do effective decision making looking for angles which are not so obvious and making necessary comparisons, you’ll probably make decisions like most of the population… ineffectively.

Andi our techy guy once told me the story about the ‘old copper water tank’ fiasco which happened when he was refurbishing his first house over 20 years ago.

He had ripped out the old emersion water heater and replaced it with a new combination boiler and central heating system.

He was left with a large copper tank.

About to throw it into the skip, a family member suggested that he should keep it and take it to a scrap yard as it could be worth ‘a few bob’.

So that is what Andi did, instead of putting it into the skip, he put it aside for safe keeping until the day he could take it to the scrap yard.

Unfortunately, the whole house was under refurbishment and so ‘aside’ was more often ‘in the way’ which resulted in Andi spending a lot of time moving the copper tank from pillar to post.

Eventually he got to the scrap yard with the copper tank and was given a lousy £5 for it.

£5 is £5!

It’s got to be better in his pocket than someone else’s right?

Wrong!

Andi realised that he had spent a lot of time and effort moving that copper tank about. He also used a small amount of fuel making a special trip to the scrap yard.

For his time and effort he received £5. It barely bought his lunch.

The amount of time and effort used saving that copper tank could have made him more money had he decided to use it elsewhere.

Being a certified and time served joiner, Andi could have taken an hour out of his day and hung a door for a customer and been paid £30 or more.

He could have skipped the copper tank, carried on with what he was doing and then popped out to do an hour’s work for more money… and it would have been a lot less hassle.

The decision to save the copper tank had been made quickly based on information which was not properly thought through.

Every day we are faced with decisions that need to be made. Most days it’s mostly small decisions but every now and then there are a few big decisions.

Decisions affect our:

• Time.
• Health.
• Finances.

Make a bad decision and one or more of those three things will be affected.

Sometimes the affects can be incredibly harmful and long lasting.

Small decisions can be made there and then and their effects are small in comparison to big decisions.

I’m a big believer that big decisions should not be made without spending some quiet time with a notepad, a pen and a brew.

A big decision should be made by looking at all the information, variables and outcomes possible.

And if that means looking for comparative information which is not obvious then so be it.

What do I mean by comparative information?

There are people who will not spend £197 on a product which will show them how to make thousands of pounds extra because they ‘decide’ they cannot afford it…

But they do ‘decide’ daily to spend £2… £5… £10 on food and drink without considering the financial consequences.

Those small decisions probably cost them more than the £197 they think they cannot afford to spend on life changing information…

But they cannot see or understand that because they do not spend any time engaged in effective decision making.

Those small decisions rob them of the opportunity to make decent big decisions which could have a positive effect on their lives.

Deciding to watch a few hours of television most nights instead of learning a set of specific skills robs you of a different – and probably – better life.

I write this email because I want you to know and understand what effective decision making is and so that when a big decision needs to be made, you are able to stop, gather all relevant information, variables and outcomes and think about the decision more effectively.

You owe it to yourself.

Kind Regards

John Harrison

PS… Would you like to turn £7.50 into £75 regularly?

With The Magic Multiplier you will learn how to source unique digital assets which specific companies and businesses would happily pay you over £75 to take off your hands.

This is a simple process which requires:

• No special skills education or ability. Simply follow the instructions and you can’t go wrong.
• No software or tools required. Everything is done via readily accessible websites run by other people.
• No silly MLM or member recruitment nonsense.
• No affiliate schemes or generic products to sell which everyone else is selling.
• No service to provide or product to deliver. Everything is done virtually online.
• You don’t need a website, social media accounts or any kind of online presence
• No need to process any payments or fulfil any orders. It’s all done for you.
• No customer service or back-up service needed.

More importantly…

• You can get started fast…less than an hour from reading the step-by-step instructions to up and running and making money!
• Work when you have the time, wherever you happen to be in the world…24 hours a day, 7 days a week.
• Work from anywhere on the planet with an internet connection.
• You can get started for just £7.50 (Show me a business you can start for less!)
• You will have zero competition. Nobody will be selling the same thing as you because it will be totally unique.

To learn more go to:

www.MagicMultiplier.co.uk

There’s a guy who I see most days taking his dog for a walk.

And when I say ‘taking his dog for a walk’ I actually mean it… he drives his dog to a small grassy area so the dog can have a quick run around, relieve itself and have a sniff of the spots other dogs have relieved themselves.

He doesn’t do anything other than lean against his car while his pooch entertains himself for five minutes.

The thing that really gets me is that the grassy area is less than a minutes’ walk away from his flat.

It really is.

I decided to check with Google and the distance from his flat to where he lets his dog run around is 0.1 miles and takes less than a minute to walk.

He throws the dog into his BMW and drives it around the corner to the grassy area.

Because of traffic in the area – the flat is above a shop on a busy main road and running parallel to that is another busy main road and both meet up at this grassy area – it could actually take him longer to drive to the area than it would if he walked.

I thought the whole idea of walking a dog was to actually walk it!

Not only do you exercise the animal, you get exercise yourself… which brings me onto my next point.

This chap could do with the exercise.

He is a little rotund… that is the polite way of saying it.

Now, it may be possible that he has an ‘invisible illness’ and is unable to walk far but it’s never stopped him walking to the pub with his pool cue when he fancied a few pints… although he does use taxis regularly.

The truth is this guy is lazy and I imagine that is why he is the size he is.

He likes his beer, he likes his takeaway food and he clearly likes to avoid doing anything that is remotely good for him… or anyone else.

I’m not one for shouting loud about environmental issues, but I try not to think about the emissions he is pumping out into the air when he takes his dog for a walk.

It’s not just a case of driving there and back; he leaves his engine running while he leans against the car watching fido do his doo doo.

He does this at least once a day.

The walk there and back would be good for him and it would take no more than a minute or two to do. As I say, knowing the traffic in the area, I would say he would be quicker walking.

It amazes me how lazy some people can be… it really does.

Yet ironically, by being lazy, a lot of people actually give themselves a lot more work and hassle in the future.

By becoming the size he is and by avoiding walking, he is setting himself up for serious health issues and further mobility issues which will make life far harder than walking for a couple of minutes each day.

I’m not sharing this story just to moan about this guy, it’s his life, he can do with it whatever he chooses… and as I say, I don’t know the full story… but I’ve been in the business of dealing with people long enough and have developed a fairly accurate sixth sense about people.

I can generally determine when someone is struggling through no fault of their own or whether they are simple lazy.

Being lazy is self destructive.

If people spent just a few minutes extra doing something, it could have huge benefits to them later on.

The sad thing is that a lot of people don’t. They avoid extra effort.

Over time, those small amounts of ‘extra effort’ we put in are amplified.

Walking for 5 minutes a day builds up strength and fitness over the course of a year.

Writing just one page a day becomes a book by the end of a year.

Writing one email or article a day becomes a resource full of useable content at the end of the year.

Investing a few pounds a day grows into a bigger pot over a year.

All of the above could change your life for the better… and all it took was doing one small thing each day.

If you are looking for a relatively ‘lazy’ way to make money that requires a little bit of extra effort which will be amplified and multiplied, check out The Magic Multiplier here:

www.MagicMultiplier.co.uk

Kind Regards

John Harrison.

PS…With the Magic Multiplier…

• You can get started fast…less than an hour from reading my step-by-step instructions to up and running and making money!
• No special skills education or ability. Simply follow my instructions and you can’t go wrong.
• Work when you have the time, wherever you happen to be in the world…24 hours a day, 7 days a week.
• Work from anywhere on the planet with an internet connection.
• You can get started for just £7.50 (Show me a business you can start for less!)
• No software or tools required. Everything is done via readily accessible websites run by other people.
• No silly MLM or member recruitment nonsense.
• No affiliate schemes or generic products to sell which everyone else is selling.
• No service to provide or product to deliver. Everything is done virtually online.
• You don’t need a website, social media accounts or any kind of online presence
• You will have zero competition. Nobody will be selling the same thing as you because it will be totally unique.
• No need to process any payments or fulfil any orders. It’s all done for you.
• No customer service or back-up service needed.
• No need to advertise, so costs are next to nothing.
• You’re totally independent. No partners or agents to interfere or let you down.

Here’s that link again:

www.MagicMultiplier.co.uk

I like to think that I am an okay boss and that I reward people for doing a good job…or at least thank them and show my appreciation in some form.

But not all bosses are good.

Take the boss I was told about the other day.

I heard about a guy who had received a ‘written warning’ from his boss for not hitting his quarterly targets.

It sounds like he was underperforming and so you can understand that his boss was a little concerned.

Failing to hit targets may not warrant a written warning but that’s not for me to say, I don’t know much about the company, how it is run or what contracts it has with its employees.

However…

I would say that the written warning was unfair because of all of the other stuff that was happening at the time.

The gentleman who had been given the written warning was more than a little ‘miffed’ because the period in question was during the pandemic and during the lockdown he had gone above and beyond the (contracted) call of duty for his boss.

Being on a salary, this man doesn’t get paid overtime and he had racked up over 80 hours of unpaid overtime, had committed to go into work while other staff were off poorly or furloughed so that he could keep business running as smoothly as possible.

He chose to put the company first. He was a loyal employee, the kind of worker all bosses dream of.

The pandemic itself had a major effect on the company’s business. People have changed the way they do things and the way they shop.

It has been a very strange and, here’s that word again, unprecedented time that very few of us have ever witnessed before.

We were all thrown into a world that none of us recognised.

Everyone suffered in some way thanks to the pandemic.

And here was a guy going into work trying his hardest to keep his ‘boss’ business running as smoothly as possible.

And what was his reward for his efforts?

A ‘written warning’ for not hitting his targets.

I hope that he is not hoping for a pay rise or a bonus because I get the feeling it isn’t going to be coming anytime soon!

If you bend over backwards to help the company you work for navigate through a rough period just as this guy did … and get a written warning because you didn’t hit your targets, then it is a clear sign that you need to…

Give yourself the pay rise you deserve.

Because you are not going to get it from your boss!

I’m sorry to have to say this, but your pay rise is now your responsibility.

With rising inflation and the cost of living always going up… having a second income stream should no longer be a dream, it needs to be a priority!

Even if your target is to make just £100 extra each week, how much could that help you?

An extra £400 – £500 per month would really help most people.

Why stop at £500 extra per month when you can make over £1,000?

Kate Davis makes between £750 and £1,250 each month spending as little as half hour ‘tinkering’ on her phone before she hits the gym.

Most mornings she makes between £50 and £185 … that’s before she starts her day job!

Kate doesn’t need to rely on her bosses to give her a pay rise or a bonus; she gives herself a pay rise each and every day.

As a bonus, the money Kate earns is TAX FREE, and no, this does not have anything to do with horse racing or football.

If you would like to know more about how Kate makes between £750 and £1,250 each month in TAX FREE money before hitting the gym doing nothing more than ‘tinkering’ with her phone Click Here:

www.TreadmillTrader.co.uk

Kind Regards

John Harrison

PS… Since her first profits during lockdown, Kate has earned over £20,000 (as of September 2021).

That’s over £1,000 a month.. and remember,  it’s TAX FREE too.

Here’s that link again:

www.TreadmillTrader.co.uk

Last Black Friday I watched as a popular Australian copywriter with an ego bigger than Australia itself won top seller position over a group of other top copywriters.

For some reason – and I cannot for the life of me figure out why – many of the world’s top copywriters (a title they seem to give themselves!) grouped together to sell a bundle of their products.

Each copywriter put forward one of their courses to be included in the bundle which they all promoted to their email lists and followers.

Personally if I were to do a Black Friday sale I would simply sell my own products to my own list, but I guess they thought that a bundle of courses by all the ‘popular’ copywriters would sell well… plus it is a good way to find new followers.

Anyway, Daniel, the copywriter who was so desperate to win did so by creating an offer people simply could not refuse.

To wipe the floor with his competitors, Daniel decided to offer a bonus bundle to those who bought the original bundle through his affiliate link.

The bonus bundle included ALL of his other courses valuing several thousand pounds.

The original bundle was being sold for $500 which is £367 at time of writing.

If you were to buy all of the courses from the original bundle separately, it would cost several thousand pounds… to add another several thousand pounds of products as a bonus just blew all of the other offers out of the water.

Daniel’s fans and followers who want to learn from him simply couldn’t refuse.

One of his courses which focuses on email marketing normally sells for $1,000 alone (the sales page says it will soon go up to $2,000), yet for the price of $500 his fans and followers could get ALL of his courses as well ten other top courses.

The only criteria was that they bought from him through his affiliate link within that short five day period leading up to midnight on Black Friday.

This was an offer people couldn’t ignore.

Daniel had made an offer they couldn’t refuse.

This was like being given the opportunity of buying a Lamborghini for the price of a Fiat Doblo.

What Daniel did to generate a rush of sales and to top the sellers leaderboard is called ‘value stacking’.

He added so much value to the offer that people just couldn’t say no.

Anyone who had wanted to buy Daniel’s products were foolish to pass this offer by.

Value stacking is a great way to generate a lot of sales because people love to get ‘more bang for their buck’.

Offer a person a free bag of fries when they buy a pizza is okay at best, but to offer two bags of fries, a garlic bread, a kebab and a large bottle of pop will generate more sales because people cannot pass on an offer like that.

People who cannot eat that amount of food or are not hungry will rush to buy a pizza if they were given all of that extra food.

At least they have tea sorted for the following day.

The problem is that for companies who sell physical items like the pizza shop in the previous example, those extra products cost money.

When your bonuses cost you money to supply, the amount of profit you make drops.

However…

With digital products, it’s the opposite.

Once a digital product has been created and is online, it costs nothing to give people access to it or add it to a download bundle.

Adding more digital products to an offer can increase your profits because it can increase the amount of sales you have of that new offer.

Let’s say that you have a £197 product for sale on your website and that you sell a couple each week.

You make £394.

If you add that £197 product as part of a bonus to another £197 product, effectively doubling the value of the offer which results in 25 sales in a couple of days…

You have made £9,850… which is far better than the £394 you would have made from that product if it was bought separately.

Value stacking with digital products is quite simple to do because you can ‘create’ new products to be used as bonuses if you haven’t already got anything that you can use.

Plus value is subjective.

Offering an hour long video as a bonus with a £97 value could be worth thousands to a person who follows what is taught and earns thousands of pounds in the process…

But to someone who watched ten minutes and then did nothing, they may think that the video was worthless.

Value stacking is a great way to generate sales and make a lot of money online when selling digital products.

Creating digital products and setting up fully automated passive income systems from which you can sell digital products, is a lot easier than you may think.

To find out for yourself go to:

www.The30DayTo30KChallenge.com

Kind Regards

John Harrison

PS… People can buy digital products from your fully automated passive income systems at any time of the day. You do not need to do anything other than add more digital products to your system.

Here’s that link again:

www.The30DayTo30KChallenge.com

I want to share a quick story with you…

One day while enjoying a walk with his dog through the countryside, a man came across a large pond where a fisherman was sat watching over 20 fishing rods.

“Wow,” he said. “You really must love fishing.”

“No,” replied the fisherman. “I hate fishing,”

“Why do you have so many rods then?” Asked the man confused.

“I love to eat and I love to spend more of my own time doing the things I really enjoy,” replied the fisherman.

Understanding what the fisherman was saying, the man smiled, nodded his head and continued on his walk.

I’m more than certain that you got the point of that story.

As a regular reader of my emails, I know that you are not daft in any shape of form… but just in case you did miss the point, let me explain.

The fisherman hates fishing but, like all of us, he has to eat and he also would rather spend his time doing more of the things he actually enjoys.

So by using 20 fishing rods instead of one, he has greatly increased his chances of catching more fish and catching it faster.

Instead of going home with a fish or two then having to return the following day to do it all again, he now has 20 chances of catching fish instead of just the one.

He could spend a couple of hours fishing and go home with a bag full of fish and not need to go fishing again for a few days or he could spend the whole day fishing, catch a stack of fish and not have to go back for a week.

He was a smart fisherman.

Okay, so why am I telling you this…

As you know, I write a daily email and have written a lot of decent content – if I do say myself – over the years.

I have been toying with the idea of turning my emails into videos and podcasts so that they can be shared on YouTube and Anchor.fm.

Anchor.fm is a podcast platform which not only hosts your podcasts, it distributes them for you to other platforms such as Google Podcast, iTunes, and Spotify (who now own Anchor.fm).

The reason for this is to repurpose the content I create and place it across the web like little ‘fishing hooks’ waiting to catch people who frequent those platforms.

These ‘fishing hooks’ can be left on these platforms for years and help to send people to my website where they can either buy my products or join my email list.

Basically I am smart fishing.

I want to place more hooks out across the web, and what better way to do it than re-using content which has already been created.

I don’t have the time or the inclination to sit and read my articles into a microphone so I decided to take a look over at Fiverr.com for ‘voice over’ artists.

I found a couple of native British speakers whose starting prices were below £10. I decided to check them out and found that the basic price shown was for 50 words.

You’ve seen the length of most of my emails… 50 words they are not.

I went to the last email I wrote and did a word count. It was a few words shy of 2,000.

I popped 2,000 into the relevant box to see what price I would be shown.

One price was for £153.92… which I suppose is not a bad price for what is involved, but far too much for me.

The other price was for £457.92… there is no way I’m paying that to have someone read out my emails and turn them into a simple audio file.

If push comes to shove, I could do it myself within 15 – 20 minutes.

Editing them may be an issue, but that’s what we have Andi for, he knows what to do so I could quite easily hand that over to him… to be honest, I may ask him to read them out for me.

With there being five emails each week, I thought about having them all read out into one podcast at the end of the week.

If all five emails were around 2,000 words each I could be paying out a small fortune for that.

I may not want to pay that much personally, but some people will. I’m sure there are lot more people who will pay a lesser amount too.

So as always, this had me thinking… if you have a good clear voice and can read without it sounding like an autistic android, you could set yourself up as a voice over artist and advertise your services on websites like Fiverr.

All you need is a decent microphone, a recording and editing software like Audacity -which is free to download – and a quiet room which doesn’t echo.

You could undercut quite a few people and still make a decent amount of money.

Ideally you want to find clients who will give you regular repeat work such as converting website articles and emails into audio.

I think that this could be a perfect business for anyone who has a great voice and loves to read. It really is a simple business.

So could this be the ideal way for you to make extra money?

Kind Regards

John Harrison

PS… If you would like to be shown how wealthy people really make money… from a guy who does everything he teaches… and not just someone on YouTube sharing ‘other people’s’ stories and ideas; click the link below:

The DVD SET

A day or two back I was listening to a conversation about a couple of hairdressers who had recently moved premises and as a result of that move, they dropped their prices.

Not by a few pounds, but by tens of pounds.

One service was now £30 whereas before it was around £50.

I believe the reason for this large drop in prices is because of ‘chair rental’ prices.

Many hairdressers are self-employed and rent a chair in a salon. Different salon owners charge different prices.

These two hairdressers were now renting a chair(s) in a beauty salon where the owner was obviously charging a lot less rent for the chair.

This might be down to the actual rental cost of the building.

Where the girls had previously rented chairs, the salon owner was paying around £1,200 per month for her large unit.

I know this to be true because that salon has since packed up and the unit is back on the market with a monthly rental price of £1,200.

The unit itself was a large spacious unit in a converted Victorian engineering factory… but it wasn’t on the high street, it was in a very quiet area of the town.

There were was no parking outside either thanks to a yellow line running along the road which leads to a large and busy engineering park.

You could risk parking on the yellow line if you wished but the area is a hot spot for parking wardens. You were highly likely to find your treatment doubling in price if you did risk it.

Basically, that unit is not in a prominent area where it can be seen or visited by a lot of people easily. There was very little passing footfall.

It isn’t far from the town centre, but £1,200 is a lot of money for most people to find each and every month… let alone for a unit which is not in the best location.

I was a little taken back at that price.

I know that people will pay a small fortune to have beauty treatments and their hair styled, but you really need a lot of customers to cover a rental price of £1,200.

Let’s not forget that there are other costs to consider too such as electricity, water, heating, gas, insurances, any business rates, and staffing.

The rent alone for that ‘off the beaten track in a quiet part of the town’ unit is £14,400 for the year.

That’s a lot.

It could quite easily become a business killer.

Compare that to a website which can cost as little as £150 for two years (possibly less), a website which can make sales on autopilot 24 hours of each day generating a passive income for you.

£150 over two years is the equivalent to paying just £6.25 per month.

I know that everyone is different, and people want to open up businesses which they are passionate about and good at, but you have to ask yourself…

Why are you doing it?

What are your reasons for starting the business?

What is the main motivation for starting your own business?

If you strip away a lot of the reasons a person ‘thinks’ why they want to start a specific business, you will find that the ultimate motivation is simply to make money.

People start businesses simply to make money.

They choose specific businesses based on what they know and what they can do.

People are right to do something that they can do well and with ease… most of the time.

The problem is that while cutting hair may be easy for a trained hairdresser, running a salon is a different beast altogether.

Being paid £50 to cut and style hair is great… but it’s not great when you have to find £1,200 for rent, £250 for electricity, water and gas, £20 for insurances, £50 for phone and internet each and every month.

Plus you need to find money to have flyers and cards printed to be handed out to people. A salon in a quiet part of town which does not get seen by many passersby will need to spend money on advertising.

Yes, thanks to social media they can do a lot of local advertising for free, but they will still need to spend some money on attracting new clients and customers.

I imagine the salon in question was looking at a yearly running cost close to £20,000 before any profits were made.

If the owner was simply looking for a way to make money… there are a lot more, easier and cheaper ways to do it.

As I mentioned earlier, a website can cost as little as £150 for two years.

That is an incredible price.

Two years paying £1,200 rent comes to £28,800.

That’s £28,650 more than the price of a basic website.

Stick a few products on that website priced at £50 or more, you can quite easily earn more in a month than what a hairdresser makes without having to work loads of hours.

Some people like what they do because they meet the public and they can enjoy a chat and a giggle with clients, you won’t get that with a website.

But you can get a whole lot more freedom… if you do it right that is.

For me, the benefits of a website based business are:

• Incredibly cheap to start. There is little pressure to find a stack of money each month to cover costs.
• The returns can far outweigh the costs. Both financial and the costs to your time.
• Work can be outsourced to other people without needing to pay a monthly wage or a pension.
• Money can be made 24 hours a day, 365 days of the year no matter what you are personally doing.
• You can run an online business from anywhere in the world at whatever time suits you best.

I’ve mentioned many times that having an email list is a great way to make money.

Many email services will allow you to build a small email list for free.

Aweber allows you to build one email list of 501 subscribers before you need to start paying.

Having a website selling digital products 24 hours a day and an email list of 501 will make you money.

An online business can be completely freeing.

If you would like to start your own online business which can make you money on autopilot you need to check out:

www.The30DayTo30KChallenge.com

Kind Regards

John Harrison

PS… Now imagine what you could achieve with an online business if you invested the same amount of money that salon was paying in rent for a couple of months.

For £2,400 invested over two years you could have several decent digital products, a growing email list and possibly a system in place to drive potential customers to your website on autopilot.

For £28,800 you would have a six figure a year business… but do you know what?

You can start for free and you can grow it at your leisure for free too.

It’s completely up to you.

Here’s that link again:

www.The30DayTo30KChallenge.com

Recently I shared with you a couple of pictures Indiana Jones, my charity shop treasure hunting friend sent me.

Well he has been at it again.

I received two more pictures after another weekend trawling through the junk jungle.

For some reason he yet again thought that being a publisher, I would like to see a collection of books on a shelf.

I’m not sure why he seems to think that I would be interested but there you go… it keeps him amused at least.

However…

These two photos had me thinking.

Maybe that is why he sends me these photos; he knows that they get the old grey matter working.

In these photos you can clearly see that someone has donated a stack of books by the late author Nevil Shute.

No, I hadn’t heard of him either.

I Google his name to find that Nevil Shute Norway, born 1899, was an English novelist and aeronautical engineer who emigrated to Australia and died there in 1960.

His Wikipedia page makes interesting reading. He had quite a full and interesting life.

As an engineer he worked on ‘secret’ weapons for the military during the Second World War, and as a writer he was sent to the Normandy beaches by the Ministry of Information to record the landings.

He also spent some time in British occupied Burma as a correspondent.

His Wikipedia had this to say about his style of writing; ‘Shute’s novels are written in a simple, highly readable style, with clearly delineated plot lines’.

Apparently Shute was one of the world’s most popular author’s in the 1950’s and 1960’s.

I never knew that.

A couple of his books were adapted for television and, this bit I find interesting, his last book was published 42 years after his death and all 23 of his books were republished in 2009.

Okay, so I know what you are thinking, why am I am telling you the fascinating story of Nevil ‘the author I’ve never heard of’ Shute?

Nevil enjoyed success as an author writing simple, highly readable and clearly delineated stories.

He was earning money from 23 published books… well 22, number 23 was published 42 years after he died.

Those books were republished nearly 50 years after he died so that a new audience could enjoy them.

This is what we call an evergreen passive income.

Books can be enjoyed and read for many years after they were first published.

Yes, popularity can wane after many years and sales of specific books may not be in the same numbers as enjoyed when the book was first published.

Authors who were household names in say the 1960’s may not be as well known today but that doesn’t mean that people will not want to read their books.

Times have changed greatly since Nevil Shute personally enjoyed his success.

He had to have his books published and distributed around the world by a publishing house and had to wait months before he was paid his small royalty share of the book sales profits.

Today, anyone can write and publish a book.

Thanks to the digital age, companies like Amazon will list and sell your book as an eBook, they will also print it as a physical copy and send it out to the buyer on your behalf and through their Audible platform they will sell your book as an audio book if you have it read out and made into an audio file.

Writing a book is far easy today than it has ever been. You can write it yourself or you can pay someone to write it for you.

All the tools, people and services that you require are there for you to use.

Today is the greatest time ever to make money from home using the written word.

If you are not into writing and publishing educational or training products like we do here at Streetwise, then writing fiction maybe for you… after all, it can’t really be hard because you are basically making it up.

Think about these popular fictional stories for a minute…

• Harry Potter – Wizards, witches, strange creatures, strange powers, strange broomstick game.
• Alien – Future humans in space fighting nasty acid bleeding alien.
• Lord Of The Rings – Hobbits, wizards, witches, and all kinds of creatures fighting.
• Armageddon – Astronaughts prevent a meteor from destroying Earth by planting nuclear bombs on it.
• Moonraker – James Bond using laser guns to stop a megalomaniac from committing mass genocide from a space station.
• You Only Live Twice – James Bond fighting people stealing spacecraft from space.
• Superman – Alien comes to Earth and develops superpowers and battles crime.
• Batman – Billionaire with exclusive technology fighting bizarre and nutty criminals.
• War Of The Worlds – Alien invasion from Mars that took years to start.
• Return Of The Living Dead – Zombies… dead people eating alive people turning them into dead people… who are alive… kind of!
• Star Wars – Aliens in a galaxy far, far away battling each other with a few having superpowers.
• Underworld: Rise of the Lycans – Wealthy vampires battle with werewolves while humans battle both.
• Blade – A well disciplined compassionate vampire battles vampires on behalf of humanity.
• Planet Of The Apes – Talking apes and gorillas riding horses carrying guns… what more can I say!

If any of the above had to be written using only known and scientifically proven facts, none of them would have been written.

They are completely made up.

Fact is irrelevant when writing fiction, so how hard can it be to write something which people can enjoy?

Probably not as hard as you think!

A clearly defined set of rules will help to keep a story flowing such as:

1 – All names of films and music are capitalised and in italics.

2 – Only use metric when describing measurement unless it is a specific character talking.

3 – Always use the double quotation marks when people speak and single quotation marks when people are thinking or quoting someone else’s line while speaking.

Etc.

The rest is all made up!

As we saw with Nevil Shute, he was making money from having 22 of his 23 books published while he was alive.

Every book was a separate income stream.

Imagine for a second that at one point in Nevil’s life each book sold 100 copies each per month – I’m sure that it would have been a lot more – and imagine that he was paid the equivalent of £1 per book.

He would have made £2,200 per month from those books.

He would earn money from assets he had produced in the past.

That is more than doable today for nearly anyone.

There are people who you will not of heard of, that generate tens of thousands each month writing and publishing short fiction stories to Amazon Kindle each month.

In the article below (Click the link to read), you will see how one author took an old and outdated form of publication and turned it into a six figure a year business.

How One Man Generated $746,256.61 Using An Outdated Business Model

The article is based on when he first started writing and publishing fiction.

Today he is generating close to a million each year with his books, as well as making over a million with his other businesses.

What’s more… this man was once homeless and living in a tent and he learned how to make money writing by borrowing the computers at his local library, so if you think that you cannot do it, think again… anything and everything is possible if you take the time to learn and try.

Go take a read of the article because it is incredibly fascinating.

Who knows, if you challenge yourself to give it a go, you may become another Nevil Shute, making money passively from books written and published once, which sell for many years.

Kind Regards

John Harrison

PS… You don’t need to write the books yourself either. If you have some money spare, you could always outsource the writing to a freelance writer and pay them to write the stories for you. You simply become the publisher and reap the rewards.

Here’s that link again:

How One Man Generated $746,256.61 Using An Outdated Business Model

What I am going to tell you today was first revealed to me over 33 years ago.

I was shown a way to amplify and magnify my efforts.

Instead of spending my precious time constantly working in the same way most people do… I was able to take a fraction of my time and explode it into hours, days and even week’s worth of work.

The traditional method of selling to people would require salespeople spending a lot of time talking to potential clients and customers either on the phone or face to face.

Many companies would send teams of sales people to knock on doors and try to engage with whoever answered the door.

That method of sales is called ‘cold calling’ because you are ‘calling on people who are cold to your product or service’. That means that they know nothing of you or your product or service.

Not only do they not know you from ‘Adam’, they were not actively looking for your product. They had not woken up that morning intending to buy the type of product or service that you were going to try and sell to them.

They are completely ‘cold’.

Cold calling can be incredibly costly and time consuming… as well as being quite ineffective.

There is still a place for those methods, talking to people on the phone or in person can be incredibly powerful but generally as part of a ‘follow-up’ sequence of a sales process.

What I was taught all those years ago by a very successful salesman was to turn one or two hours work into an unlimited amount of work.

I was show how to replace the time I spent talking with potential clients with a whole team of mini-salespeople. This team of mini-salespeople effectively amplified and magnified my efforts.

Not only did this free up my own time, it kept the sales conversation open.

You see, when you talk to someone and try to sell them a product or service, unless you leave them some kind of brochure or details which reminds them of what was said, the conversation is over as soon as you close the door behind you and is soon forgotten.

It’s even worse if you cold called someone over the phone. As soon as you have ended the call with the potential client, the conversation is dead and buried.

There is no opportunity to leave them with any reminders of that conversation other than asking if they want some ‘additional information’ sending out to them through the post… most people will say no.

Cold calling and talking to potential customers in person who are not interested in what you are promoting can be a lot of hard work which can be a complete waste of time and emotionally demoralising too.

What I was shown all those years ago changed how I worked.

It was so powerful; it turned me into a millionaire…

And I have some good news for you…

It is far easier to do today than it ever has been.

So what is it that I am actually talking about here?

Who are my team of mini-salespeople and how do I turn 1 hour of work into 500 or more?

Sales Pages!

Sales pages, along with emails and articles are the best team of mini-salespeople you can have.

The written word will amplify and magnify your efforts beyond any measure…

Plus you no longer need to actively talk to people who reject you in large numbers… which can be incredibly demoralising.

Spending one hour writing a sales page could give you the equivalent of 500 hours of talking to customers.

For example:

If you spend one hour writing a sales page which takes on average 15 minutes to read, and you send 2,000 people to that sales page… If all 2,000 people read that sales page fully… they have collectively spent 30,000 minutes consuming your sales message.

That is 500 hours!

2,000 x 15 = 30,000 / 60 = 500 hours.

If you were to personally speak to those 2,000 potential customers for 15 minutes explaining what your product could do for them, it would take you 500 hours of your time.

If you were to work for a straight 8 hours a day talking to people without taking any breaks, it would take you 62 and a half days to finish talking to all 2,000 potential customers.

That’s a lot of hard work!

Spending just one hour writing a sales page would save you 499 hours.

A lot of my sales pages have been seen hundreds of thousands of times over many years.

The time spent writing them has been amplified and magnified so much, I struggle to keep track of it.

It Gets Better…

The traditional sales page (known more as sales letter back then) was sent through the mail at great expense to people we believed would be interested in the product promoted.

Today however, these sales letters are published online as sales pages. Once the sales page is written, it can take a matter of minutes to have a sales page online.

A sales page can be online for many years.

As long as there is a nice steady flow of people seeing your sales page, they can be making sales for you for many years after.

An online sales page is a mini-salesperson who is selling to people 24 hours a day, 365 days of the year.

What’s more… you do not need to pay them, they don’t need lunch and tea breaks, you don’t need to supply toilets and they don’t need food or sleep.

A sales page is the ultimate salesperson and it is by far the best way to amplify and magnify the work you do.

One hour spent writing can be the equivalent of hundreds, thousands and possibly tens of thousands of hours of talking.

People can return to a sales page as many times as they like. They have time to think about what is written and they can re-read your sales message whenever they need to.

By writing emails and articles which repeat, remind and reinforce the sales page message, you turn ‘cold’ leads into ‘warm’ leads. You are warming them up to your products and services.

You can ‘qualify’ potential customers through the use of sales pages, emails and articles so that if a meeting in person or a phone call is required, you know that you are only talking to people who are purely interested in what you have to sell.

That is how you turn 1 hour of work into 500 or more hours of work… Once I learned that, I never looked back.

In The 30 Day To £30K Challenge product, not only do you get a free copy of How To Make £3,000 A Day Writing Simple Sales Letters, you also get the page templates you need for adding your sales page online fast.

As well as those…

You get a free copy of How To Make A Profitable Product In 7 Days Or Less so that you can quickly create a product to sell, a product which could quite easily make you £30,000 or more… AND … Online Traffic Secrets Workshop – Finding Customers For Free, a video which shows you how to send people to your sales pages for free.

There’s more… those are just the free bonuses!

You get The 30 Day To £30K Challenge eBook and video training plus you get access to the video case study where you can watch Andi make his own fully automated passive income system in less than 30 days.

Andi’s system makes sales quietly in the background putting money in his pocket and he shows you how to make your own.

The time Andi spent creating the sales page and the product as seen in the case study has been amplified and magnified. It is working for him while he is busy doing other stuff.

If you would like to know more, take a look here:

www.The30DayTo30KChallenge.com

Kind Regards

John Harrison

PS… You too can turn each hour you work into 500 hours or more and amplify and magnify your efforts. By doing so, you create a passive income allowing you to make money at any time of the day while you are busy doing more of the things you enjoy.

Here’s that link again:

www.The30DayTo30KChallenge.com

His eyes slowly scanned the scene ahead of him.

To his left were the natives, busy beavering away sorting through piles and piles of ‘stuff’.

To the right were other treasure seekers, also searching for the treasure lost deep within the jungle.

There is gold in this jungle somewhere, finding it was hard enough without having to battle with natives and other treasure seekers.

Still scanning the area, he became aware of a glint at the back of the village… it flashed only for a fraction of a second. But it was long enough to draw his attention.

There it was… the treasure he was looking for.

Quickly looking from left to right, he realised no one else had spotted it. Not the natives, not the other treasure seekers.

Only he had seen it. It was his… he just needed to get to it.

He lay silently waiting to make his move.

Both the natives and the treasure seekers turned their backs to him. Now was the time.

Launching himself from his hiding space behind the shelves full of shoes, our brave explorer raced across the store towards the shelves stocked high with tea pots.

Running fast, trying to maintain a steady breath and heart rate, the plucky explorer weaved in and out of aisles. The natives and the other treasure seekers turn to hear what was making the new drum beat of feet on the jungle floor.

They see the explorer running; they look towards the direction he was heading. They see it. The treasure they too were searching for.

They turn and give chase.

Throwing themselves at the explorer in an attempt to take him down, they need to stop him so that they can reach the treasure first!

It’s a dog eat dog world, and the first to the treasure is the winner!

By now I’m sure you are thinking to yourself ‘John, what the hell are you on about?’

The above is how I imagine my friend sees his trips to the local charity shops.

I swear he thinks he is some kind of ‘Indiana Jones’ type character searching deep in the junk jungle for lost treasure whilst battling with natives and other treasure seekers.

He regularly tells me that there is ‘gold in those shops’.

I wouldn’t know I’m not a huge fan of trawling through charity shops personally so I’ll have to take his word for it.

I have nothing against them; it’s just not for me.

But I do know that some people love spending hours searching for lost ‘gems’.

People make good money trawling through charity shops looking for quality bargain priced items which they can ‘flip’ on eBay for a profit.

Sometimes the profits can be huge if you know what to look for.

As well as finding great items to flip, you can also find ideas for other businesses.

On a recent adventure to seek out bargains, ‘Indiana Jones’, my plucky explorer and adventurer friend sent me a couple of photos of a few items.

In those photos, you can see two stacks of magazines.

He thought that with me being a publisher, I would be interested in seeing them… I wasn’t… at first… but then I took a second look.

What you see in those pictures are great examples of ‘niche’ publications.

And the reason for showing them to you today is this…

People will pay money to access more of what they enjoy.

Whatever their hobbies are, they want to know more.

They want to learn more, they want to read more, they want to see more and they want to participate and experience more.

In the picture above, you will see two publications which are not that old.

These are not magazines from the late 1970’s and early 80’s. This is not a doctor’s waiting room; this is a charity shop which has just had a recent donation.

One of those magazines is only three years old.

As I’m sure you are aware, these publications would have cost money to make.

There are articles to be written, photographs to buy or photographers to pay, graphics and layout to be paid for, editing and proofreading required, paper to buy, printing to pay for and then there’s the distribution of the magazine to pay for.

There would be quite a cost to publishing these magazines… and no publisher would do that if there wasn’t a market to sell too.

So why am I showing you this?

We now live in the digital age where all of what you see in those magazines can be delivered digitally online either as a PDF, as an eBook or eZine, as a website or in a members only website… at a fraction of the cost.

As the pictures show, people will happily pay for any hobby.

And this is what I wanted to talk about today.

If you are looking for a way to make money, you could create a subscription based newsletter or website business.

People will pay to access your content online in whatever format you choose.

The opportunity to deliver content digitally is no longer in the hands of the multi-national media and tech companies.

You have access to all you need.

The hardest part is actually deciding what niche to focus on and creating the content.

But even then, it doesn’t need to be that hard, people are happy to pay £5 or £10 for a newsletter which is just a few pages long.

Even if you produced a simple four or five page newsletter and charged a ridiculously low £2.99 for it… you can still make a decent amount of money if you get enough people to pay for it.

Remember, the costs of online digital publishing are incredibly low compared to the traditional print publishing model.

There is no reason as to why you cannot make money publishing newsletters and information about a specific hobby or two.

If that sounds interesting to you, Andi recorded a video which I think you would find interesting. It walks you through a popular subscription based email newsletter business I found last year.

You can watch that video here:

Revealed! A Simple Fully Automated Subscription Income Model You Can Start From Home… TODAY!

Kind Regards

John Harrison

PS… This is something which requires a simple website as show in The 30 Days To £30K Challenge, can be marketed for free using social media and takes very little time to work on each week.

Here’s that link again:

Revealed! A Simple Fully Automated Subscription Income Model You Can Start From Home… TODAY!

I’m a big believer that in success communication is key.

It’s vital.

I wouldn’t be as successful as I am if it wasn’t for effective communication.

Knowing how to communicate with people gives you a better chance of getting what you want.

Andi who works for us is in the process of moving house and as part of that he is clearing out a lot of the stuff he doesn’t use. One thing to go is the drone he was given for his birthday.

He rarely gets to play with it and so the decision to sell was made. His good lady put it up for sale on Facebook marketplace for £20.

She soon received a message from a guy that said… ‘10’.

No pound sign, no question mark, no mention of the drone, nothing other than just ‘10’.

We can only assume that the guy messaging  was offering £10 for the drone instead of the £20 that they were asking for.

The message was ignored.

Why?

Because both Andi and his good lady decided it was both rude and lazy.

You could argue that it was straight to the point and if you don’t ask you’ll never know… which is true.

However…

There is a way of asking which will give you a fighting chance.

They may have sold it for £10 had they ‘talked’ to the person, but he offered no incentive for them to reply.

Had he written something along the lines of…

‘Hi, is the drone still available? If so, would you consider taking £10 instead of £20? I can collect in ten minutes and have the cash ready.’

Then they would have replied.

The message above clearly states that he is talking about the drone, he has asked if they would consider selling it for £10 and has even given them a benefit and incentive for a fast sale by saying that he can be round in ten minutes putting cash in their hand.

The originally message had none of that.

The person contacting them was assuming that they would know what he was talking about but the drone was not the only thing they had for sale on Facebook.

With many other items listed for sale, they were receiving messages from other people all talking about different things.

Simply sending a message that only says ‘10’, has no meaning whatsoever.

The example message I wrote would have attracted a reply. That would have opened up conversation which could have resulted in a sale.

If Andi’s good lady replied and said that they wanted £20, I could have replied with something like ‘Well, if you don’t manage to sell it in the next few days and there’s little interest, my offer still stands. Give me a shout and I’ll come right away.’

That reply would still keep me in the game.

Whereas the guy who sent the original message, he is already out of the game. He was shunned as soon as the message was read.

I know that you are reading this and thinking ‘John, I know this, it’s obvious.’

And you are right, it is obvious… or you’d be right in thinking that it is.

Unfortunately there are far too many people who really don’t know how to communicate effectively.

Which is ridiculous in a world that is full of ‘me… me…ME’ people who are all out for themselves.

Communicating with people effectively is the best way of getting what you want in life.

What you say and how you say it is the magic between success and failure.

If you were single and you were looking to find a partner, what do you do?

You put the effort into making yourself as visually attractive to the kind of people you want to meet.

Some people get that wrong too… it’s a close call between being ‘who you really are’ and what the person you want to meet ‘wants as a partner’.

If you want a certain ‘type’ of partner… then you need to become the person ‘they want’ and not necessarily who you are… at least not on the first meet.

To start with, you need to show them what they want to see… but that’s a story for another day.

Communication is the same, you need to give people the information they want and need.

You tell them what they want and need to hear.

Communication is powerful.

An army can be sent to do the most horrendous atrocities by a person who effectively communicates his desires to them… no matter how wrong and barmy those desires are.

It can also feed millions of hungry people too.

For me… and for you… effective communication puts money in the bank.

Knowing what to say and how to say it can reap rewards you might not have originally thought possible.

Andi started working for us because of an email he wrote. We were not actively looking for a person to join our team when we received his email.

He wrote his own job role and placement so effectively that we had to say yes and gave him a job.

The use of words and effective communication can give you so much more in your life… a lot more than randomly messaging people with just ‘10’.

To learn how to communicate more effectively and use the power of words to put money into your pocket, go to:

One Letter From Retirement

Kind regards

John Harrison.

PS… By knowing what to say and how to say it when communicating with other people means that you can literally ‘write your own cheques’.

From emails, social media posts, adverts, mailings, sales pages and product descriptions, knowing what to say and how to say it can motivate people to do more of what you want and need… in a good and positive way.

Here’s that link again:

One Letter From Retirement