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Multiple Income Streams. The Secret Of The Wealthy

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Multiple Income Streams - The Secret Of The Wealthy

A large amount of people who have a lot of wealth are wealthy mainly because they have more than one income stream.  Multiple income streams or multiple streams of income, MSIs, whatever you want to call them… 

Is the real secret to wealth.

The purpose of multiple streams of income is that a person has money coming in from several different sources where they do not necessarily have to work hard for. So should there ever be any problems, they’ve always got money coming in. 

The difference between a wealthy person and an average person, is that the average person has a day job. They go to work and get paid for the work they do for the company and the time they spend there.

On average, a person spends between 4 to 8 hours a day at work, depending on whether it’s a part time or full time job.

They are exchanging their precious time for money. They have a job. 

There is a saying that the word job, spelled J-O-B, means…

Just Over Broke.

Because if you work a day job, you will never be wealthy, you will always be just over broke. 

There are very few jobs in this world where you will earn more money than you will need. 

There are some high paying jobs, but on the whole, while working a job for an employer, you’re basically just earning enough money. And if that job was to suddenly end, if you were to become ill, or laid off for some reason, your income would stop. And that is a very scary place to be. 

Wealthy people create multiple income streams so that should one income stream dry up, they are still earning money from the other income streams they have. It is a safety net as well as a proven wealth builder.

As an example, a person who owns a lot of property, which they rent out will have income streams coming in from those properties. 50 houses would be 50 different income streams.

Now property isn’t always the best business to get in because there’s always a large outlay at the beginning. And a lot of the rental income will be paying off any loans or mortgages that are taken out to buy the property. But on the whole there’s 50 income streams, which will eventually bring in a lot of money each month once any loans and mortgages are paid off. 

So if one house became empty, the other 49 houses will still be bringing in money. If 5 houses became unoccupied, there would still be 45 houses bringing in money and 5 houses which are not. They are multiple income streams. 

Think about J.K. Rowling, Stephen King, James Patterson, all these authors, who’ve written books. Those books are always selling. If you think of Roald Dahl, who is no longer with us, his estate is still earning money from his back catalogue of books. Every book becomes an income stream.

So for example, with J.K. Rowling, she has nine Harry Potter books. Those nine Harry Potter books are each selling copies each month. Should one book for some unknown reason not sell any copies in a month, there’s money coming in from the other eight. She has a lot of book sales.

She has published other books too and has roughly 12, possibly 14 books in total. They are different income streams. She has multiple income streams, which have helped her to become a billionaire.

There are many different businesses where you can set up different individual income streams and this is what wealthy people do. They set up a business and once that business is earning money they then move on to the next business. They set up multiple (semi) passive income streams.

I won’t use the phrase passive income because passive income is not necessarily correct. 

You have to do the work upfront, and then there is a certain amount of work which will be needed to manage the income stream. So most income streams are semi-passive income.

Unless of course, you take on staff to manage those income streams. This is something else which most wealthy people do, they hire people to run and manage their businesses for them. Then and only then does a business or income stream become a fully passive income stream.

Once an income stream is set up and making money without much maintenance required, the wealthy person will move on to another business/product/income stream, set it up and get it earning then start on another.

It doesn’t need to be a completely new business. It could even just be one business where they have multiple contracts, premises or products. As an example, Bob Proctor became very wealthy cleaning offices. He started out cleaning offices on his own but when new contracts presented themselves, he hired people to do the work for him. He would leverage their time and he would pay them for it. That way he could take on more offices to clean. 

When the number of contracts grew he would hire more stuff. 

Every member of staff, and every office that his company cleaned became an income stream. 

He had his office cleaning businesses in the USA, in Canada and in the UK. There were staff cleaning offices for him while he was back at home in Canada. The money filtered its way up to him, through all those different income streams. 

The problem with office cleaning is that there is a large amount of expenditure. You have wages to pay, there are offices and stores to hire or buy, and cleaning equipment to buy.

With J.K. Rowling and Stephen King, for example, they only had to write the book once and then the book was printed. J.K. Rowling, Stephen King, and a lot of other great authors go through publishing houses. The writer writes the book and the publishing house publishes the book. They basically do all the printing, the distribution and the marketing. The writers get paid a commission from the sales of the books. So in many ways it becomes a very passive income for them.

James Patterson, he had a more hands on approach, being in the marketing industry, the publishing company who took on his first book would not run any television advertisement for the book. So he decided to fund it himself and ran a TV advert. This launched his book into the stratosphere and kicked off his first bestseller. Since then, he’s not looked back. He has loads of books out there including many children’s books and each book is an income stream. 

Books are great if you are able to sell a lot, otherwise they are not huge income streams. A book can generate just a few pounds. Self-published authors make a lot more as there is no publishing company taking a large cut of the profits.

Compare the selling of one book, which could be a couple of pounds in income with that of rental income. Rent can bring in anything between a few hundred to a few thousand pounds per month per property. But there are larger costs with buying property. 

Writing books can be a lot cheaper business to get started with. A book can be published for a few pounds with Amazon, spend a couple of thousand to give it a better chance of selling and you could be earning a lot more than what property can give you for a lot less outgoings.

There are many types of businesses that will give you multiple income streams. One such business is information publishing. 

Information publishing is very similar to being an author, you write and publish books, you can also create video tutorials and online courses. However, you are creating information that people need or want. This gives it a higher profit margin.

So for example here at Streetwise Publications, we have created several courses that teach people how to make money in different niches or different businesses. And we can sell them for more than you can buy a book or a DVD on Amazon. Because our products are not about mere enjoyment and titillation. It’s about learning.

For example, we have a product called One Letter From Retirement.

This product is to do with writing sales letters. Sales letters can bring in a lot of money. 

For example, one sales letter, which John Harrison wrote in 1989 has since gone on to make £5 million for him and the business. And it was a sales letter, which he wrote in one afternoon.

It’s not actually that hard to write sales letters. Anybody can write that particular style of sales letters. You do not need to be that great at English, you certainly do not need to be an English professor, lecturer or graduate. It just requires a little learning. 

But once a person has learned the art of writing sales letters, they can build a portfolio of profitable sales letters generating them millions of pounds.

And so the value of the information in that One Letter From Retirement product is far greater than that of a Harry Potter book because Harry Potter is just an enjoyable fiction book, you can read it over and over again and enjoy the story. 

But it won’t make you any money.

Whereas that One Letter From Retirement product has a higher price tag because if you study the information and write a sales letter such as John did in 1989, which goes on to make you £5 million over several years, then it is worth more than the actual ink and paper it’s printed on… making it’s worth far more than any Harry Potter book. 

Publishing information books can be a very profitable industry to get into. A very profitable business indeed. And once you’ve created one information product and its accompanying sales letter, you can move on to the next one. And then move on to another one after that.

You build a portfolio of products which you can sell. Once those products are online you create multiple income streams in the same way that J.K. Rowling and James Patterson have created multiple income streams with their books.

Once they’re online and ready to sell, you use advertising to get them out in front of people on a regular basis. You maintain your income streams, making them semi-passive income streams.

Multiple streams of income is the secret tool of most multi-millionaires.  Every wealthy business person that you know will have more than one business. They will have multiple sources of income coming in, so should one business dry up, they are still earning money from other sources. 

They have freed themselves of the panic and worry most employed wage slaves face regularly.

Should their boiler break down, they have more than enough income to cover it as well as their living costs or if one business fails, there is nothing to fear because they still have money coming in and they are not relying on that one job, that one source of income. 

They are not exchanging their time for money. They create systems and automate those systems so that they are constantly bringing in money from other sources without much effort on their part. 

So if you need to find other ways to bring in extra income, then you need to begin to build multiple sources of income. It really is the only way.

There are 5 criteria which a person should think about when looking at creating multiple income streams…

  1. The income stream requires very little upfront or ongoing expenditure unless you are leveraging money itself.
  2. It doesn’t require too much upfront training and learning.
  3. It requires very little work once the initial work is complete.
  4. It needs to be automated and requires very little of your time after the income stream is established.
  5. The returns are the highest possible.

Make it easy on yourself. You want to find a way to build a profitable income stream as fast as possible, with as little outlay and ongoing work as possible.

Think of those 5 things when building an income stream and you shouldn’t go wrong.

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Business Tips, Advice, & Ideas

Deal In Bangers

We look at a lot of unusual or off-beat ideas here but sometimes it’s easy to overlook something run-of-the-mill but lucrative.

There’s a seemingly endless market for cheap second hand cars, and a profit to be made by supplying them, particularly if you have some basic mechanical knowledge.

Often, the only difference between a car which can be bought for £500 and one that can be sold for £1,000 is a good clean/valet, and an improved advertisement and photographs.

Sell just a couple of cars each month like this and you could very easily make an extra £12,000 a year.

Not everyone is interested in cars of course, but if you are, this is a great way to combine business with pleasure.

Motivational Quote Of The Day

“If you deliberately plan on being less than you are capable of being, then I warn you you’ll be unhappy for the rest of your life.”
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Abraham Maslow

Alternative Quote Of The Day

“I need cheering up. I lent my friend $8,000 for plastic surgery. Now I don’t know what he looks like.” 
       emo philips.jpg

Emo Philips

Big Is Bountiful  

The launch of a magazine for women that hit the news stands. Called ‘Just As Beautiful’, its aimed at curvy, plus sized women.

The rationale behind the launch is that the average dress size for women in the UK is 14 to 16 and yet there’s very little representation of larger women in the fashion media.

The aim of the magazine is to provide style and grooming information to ordinary women, without making them feel that they are outside of the norm.

I think they could on to something here. It seems crazy to market a product as only being applicable to a small minority of stick-thin women, whilst ignoring the majority. And yet that’s what seems to happen at the moment.

Both the fashion media and the designers they promote and support, tend to focus on a tiny (literally!), minority. With this new magazine, and even some top designers now dipping their toe into the plus size market, it looks like marketers are waking up.

There just have to be dozens of business opportunities hinging on a single thought. Instead of trying to make people thinner, what can we do to make them happier and more satisfied the way that they are?

Today’s National Day  

smile 3.png

NATIONAL SMILE POWER DAY!

PUBLISHERS NOTICE  

bws 10.png

   bws 10 2.png

Hello,

My name is Michael White, and what I’d like to share with you now is a
total game-changer. With your permission, over the next few minutes I’ll
explain a money-loophole that could be your ticket to the laziest and
fastest retirement imaginable. 

Please let me first put your mind at rest about a few things…

There’s no limit to the number of times you can use this under one person’s name. You could use this secret regularly…

 . You DON’T need to already have a bank account with a 
   particular bank or building society.

 . You DON’T need to have been mis-sold a pension or investment. 

. You DON’T need to buy shares of a specific company or bank.

. You DON’T have to pay this money back- it’s NOT a loan. It’s
   YOUR money, free and clear.

 . You DON’T have to own a home, and you can use the money for 
   ANYTHING you like.

 . You DON’T need a credit rating or be at any particular earnings
   level or be on benefit.

 . You DON’T need a computer or any technical know-how. You 
   could even place a call instead of make a few clicks if you don’t
   have a computer.

NOBODY else knows this secret because I discovered it – through
the application of an ancient code. I will share it with you HERE for
legitimate reasons I’ll explain in a moment. And I guarantee you’ll
be stunned at how this powerful secret could force the banking
system into letting you retire early…

Take A Look HERE 

  Very Best Wishes, 
 michael white.png

John Harrison's Success Secrets

Climbing The Wrong Tree

I spent an enjoyable couple of hours recently, watching a show put on by my daughters school to celebrate its 60th anniversary. It was a review, encompassing music, songs and shows from the past 60 years.

This isn’t a stage school, and yet many of the performances were absolutely outstanding. I can’t imagine for one minute, being able to do what they did now…let alone when I was nine years old. I’m sure many of those on stage last night have aspirations to ‘make it’ in the entertainment business when they’re older, and good as they are, I’m equally sure that they probably never will.

You see, it’s an incredibly competitive field. Kids have always wanted to be either pop stars or actors, but with the growth in popularity of TV talent shows like X Factor, that trend has gone into overdrive. They all want to do it now, and a lot of them are very good…

But very good is never quite good enough. 

The other evening, I watched an interview with actor Mackenzie Crook who was in The Office, and went on to star in Pirates of The Caribbean, among other things. Now here’s a man who doesn’t look much like a film star. What’s more, he was asked about his school days and admitted that he’d never performed in a school play, sung in a choir, or anything else. And yet here he is today, far more successful than 99.99% of people who have gone the performing arts route. 

Go back more years than I like to admit, and while I was doing my A Levels at one college in Rotherham, another teenager was doing a welding course at another college just a mile down the road. His name was Sean Bean. Like Mackenzie Crook, he’d never been in a school play or taken any interest in the performance arts up to this point. And yet he was about to become one of the most successful British actors of his generation. 

What Crook and Bean have is that indefinable ‘something’ that trumps and overrides, ‘very good’. And that’s what you need if you’re to succeed in the most hotly competitive environments. Because, as I’ve said many times, the vast majority of the spoils go to those at the top of the tree, and everyone else has to battle over the scraps that are left over. 

The reward gap between the top and the next rung down is massive, and this is true in all fields. An almost imperceptible performance differential can have a huge impact on the rewards received. It’s true in the performing arts, sport, literature, business…everything.

I’ll repeat it. Very good, just isn’t good enough.

For most of us the implication is clear. We need to aim to be at the top of our own tree, and some trees are just going to be impossible for us to climb. There are often far higher rewards to be had by climbing to the top of a small or peripheral tree, than getting close to the top of a much taller central one, that everyone else is trying to clamber up.

So do you have that ‘indefinable something’ you need to get to the top of the tree you’re currently trying to climb? Or are you just one of the many very good performers who will always fall short of where you really want to end up?

If you are, then it could be time to start looking for a different tree.

 Kind Regards 

john sig.png

John Harrison  

PUBLISHERS NOTICE  

bws 10.png
bws 10 2.png

Hello,

My name is Michael White, and what I’d like to share with you now is a
total game-changer. With your permission, over the next few minutes I’ll
explain a money-loophole that could be your ticket to the laziest and
fastest retirement imaginable. 

Please let me first put your mind at rest about a few things…

There’s no limit to the number of times you can use this under one person’s name. You could use this secret regularly…

 . You DON’T need to already have a bank account with a 
   particular bank or building society.

 . You DON’T need to have been mis-sold a pension or investment. 

. You DON’T need to buy shares of a specific company or bank.

. You DON’T have to pay this money back- it’s NOT a loan. It’s
   YOUR money, free and clear.

 . You DON’T have to own a home, and you can use the money for 
   ANYTHING you like.

 . You DON’T need a credit rating or be at any particular earnings
   level or be on benefit.

 . You DON’T need a computer or any technical know-how. You 
   could even place a call instead of make a few clicks if you don’t
   have a computer.

NOBODY else knows this secret because I discovered it – through
the application of an ancient code. I will share it with you HERE for
legitimate reasons I’ll explain in a moment. And I guarantee you’ll
be stunned at how this powerful secret could force the banking
system into letting you retire early…

Take A Look HERE 

  Very Best Wishes, 
 michael white.png

Business Tips, Advice, & Ideas

Name Your Price

The traditional way of running a retail business is that the seller names the price and then the customer decides whether he is prepared to pay it.

Thanks to the internet, some modern businesses are turning the model on its head. For example, Buystand enables extreme sports fans to name their own for products and accessories at the start of the season rather than waiting for the spring sale.

Customers create an account and then browse products for sale. When a bid is made, Buystand put it to their panel of retailers to see whether any are prepared to match the price.

If a taker is found, the customer is charged the bid price and the retailer ships the product. Both parties benefit; the customer gets a discounted price and the retailer makes a sale he would otherwise have missed at a price he’s happy to accept.

It seems to me that there’s room for a business operating this type of model in myriad markets. If there isn’t already one serving a market you’re familiar with, this could be worth investigating further?

Motivational Quote Of The Day

“Sooner or later, those who win are those who think they can.”
paul tournier.jpg

Paul Tournier

Alternative Quote Of The Day

“A spa hotel? It’s like a normal hotel, only in reception there’s a picture of a pebble.”
       rhod gilbert.png

Rhod Gilbert

Calculated Profits 

It’s not unusual for groups of consumers to have quite transient needs, and when this happens, a business opportunity often opens up. Students are one such group.

They often study a subject for a short period, and are required to source quite expensive resources, which they will only need for a short period of time. Previously, we’ve talked about services set up to rent books to students, thereby negating the need for them to make an expensive purchase.

A Canadian company has spotted another need they can satisfy in a similar way-by renting out expensive graphic and financial calculators. Students often need these for just a couple of classes and can save 70% by renting rather than buying. When the rental period is complete, they simply mail them back to the company.

Today’s National Day  

relatives.jpg

NATIONAL VISIT YOUR RELATIVES DAY!

PUBLISHERS NOTICE  

bws 10.png

   bws 10 2.png

Hello,

My name is Michael White, and what I’d like to share with you now is a
total game-changer. With your permission, over the next few minutes I’ll
explain a money-loophole that could be your ticket to the laziest and
fastest retirement imaginable. 

Please let me first put your mind at rest about a few things…

There’s no limit to the number of times you can use this under one person’s name. You could use this secret regularly…

 . You DON’T need to already have a bank account with a 
   particular bank or building society.

 . You DON’T need to have been mis-sold a pension or investment. 

. You DON’T need to buy shares of a specific company or bank.

. You DON’T have to pay this money back- it’s NOT a loan. It’s
   YOUR money, free and clear.

 . You DON’T have to own a home, and you can use the money for 
   ANYTHING you like.

 . You DON’T need a credit rating or be at any particular earnings
   level or be on benefit.

 . You DON’T need a computer or any technical know-how. You 
   could even place a call instead of make a few clicks if you don’t
   have a computer.

NOBODY else knows this secret because I discovered it – through
the application of an ancient code. I will share it with you HERE for
legitimate reasons I’ll explain in a moment. And I guarantee you’ll
be stunned at how this powerful secret could force the banking
system into letting you retire early…

Take A Look HERE 

  Very Best Wishes, 
 michael white.png

Business Tips, Advice, & Ideas

The Puppy Dog Sale

Anyone who’s undergone any sales training will be familiar with the idea of the puppy dog sale. In case you’re unfamiliar with it, here’s how it works:

A customer is in a pet shop with a child who is begging for a puppy. Not at all sure this is such a great idea, or perhaps not sure if this particular puppy is the right fit, the customer will not commit to the purchase. The salesperson then plays his Ace.

He offers to let them take the puppy home for a few days, assuring the parent that the puppy can be returned, no questions asked, if they decide they don’t want to keep it. How could you refuse? Of course, the child falls in love with the new pet, and there’s no way it’s going to be returned. Sold!

It’s an idea which can be applied to the sale of many products. Get the product into your customers hands on a trial basis and there’s every chance that they will keep it.

That could be because they find it’s just what they want, or because they form an emotional attachment to it (as with a pet). Either a sale is made or you’re not much worse off if the customer decides to return the product.

Give some thought to whether this is something you can apply to your business. Making it completely risk and obligation free for your customer to try out the product in their own home is a very powerful technique. It won’t apply to everything, but where it does, you should use it.

Motivational Quote Of The Day

tom krause.jpg

Alternative Quote Of The Day

“A man walked into the doctor’s. The doctor said, ‘I haven’t seen you for a long time.’ The man replied, ‘I know. I’ve been ill.’
       tommy cooper.png

Tommy Cooper

Selling The Unsavoury

Not every product is attractive in either appearance or function. Many fall into the yucky-but-necessary category. So how do you go about selling them? The makers of Naposure, a saline product designed to wash out a mucus laden nose, (apologies if your eating!) faced just this problem.

Their solution was to soften the whole thing by using attractive children in the advertisements, demonstrating the product. The cute and funny videos they made seemed to do the trick of making an unglamorous product visually attractive to the target market.

It’s a trick that toilet paper manufacturers have used for decades of course. What Labrador puppies have to do with the quality and effectiveness of Andrex is anyone’s guess, but they serve the function of making the product attractive, while very subtly conveying the benefits.

Perhaps if your product lacks a little glamour, you could think about making it more attractive and appealing by associating it in customers minds with something more acceptable. Something to give some thought to.

As an aside, I just discovered that toilet paper was first marketed in the United States just 150 years ago, and up until that point in time, everyone made ‘alternative arrangements’. Just give some thought to that the next time you’re bemoaning the fact that some modern day luxury you’ve become accustomed to isn’t working quite the way it should! 

Today’s National Day  

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NATIONAL BIKE TO WORK  DAY!

PUBLISHERS NOTICE  

wizard.png


  Dear Streetwise Customer,

    If you were to design a money-making strategy from scratch to take advantage of the circumstances we’re currently experiencing, here is exactly what you’d come up with – a business where…

 . You can work exclusively from home and never have to leave   
   the house

 . As long as you have a computer with internet access, you’re in 
   business  

. The method behind it doesn’t just cope with turmoil and
   uncertainty…it positively thrives on it.

. You can get started and be making money in days rather than 
   weeks or months.

 . Start-up costs are virtually zero.

  How do I know this is perfect for now? 

  Because the guy who developed it is something of a recluse. He started ‘self-isolating’ years ago before it became a thing, and has run this business from the top of a French mountain, from a remote Swedish farm and from the wilds of northern Scotland…  

  He didn’t have to self-isolate…he just chose to!

  If you find yourself having to live and work a little more remotely in the coming weeks and months…or even if you just like the idea of doing that…then this is perfect for you.  

 Take a look now and respond today. In every crisis, there are opportunities. Even if you’ve looked at doing something like this before and decided against, think again. Now is the time.

 Click HERE for more information

Kind Regards 

jhsig bw.png

John Harrison

john harrison.jpg

P.S Uncertain and volatile times are precisely when this works best.
         What other opportunity can you say that about?

www.streetwisenews.com/wizard

Business Tips, Advice, & Ideas

Cash From Scraps

I returned from a holiday in a large hotel and I was struck by how much waste there must be from the breakfast and dinner buffets. Dan Blake noted this too back in 2010 and decided to do something about it.

The result was an eco-friendly business with has been named one of the ‘Top 25 Most Promising Social Ventures in America’. EcoScraps takes the waste from ‘All-You-Can-Eat’ Buffets and turns it into a sustainable compost mix.

The business has proved highly profitable and diverts 20 tons of food waste a day from local landfills.

Obviously this is a locally based business – it involved physically picking up the waste – so here’s the question… Who will be first to take this up and run with it in the UK? You’ll have to be quick, I like the idea of this one myself! 

Motivational Quote Of The Day

“If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.” 
 jim rohn.jpg

Jim Rohn

Alternative Quote Of The Day

“You know you must be doing something right if old people like you.”
       dave chappelle.jpg

Dave Chappelle

Climbing Profits

I’m sure you’re well aware of the fact that health and fitness products are big business. Getting fitter and losing weight are high on the priority list of a lot of people at the moment, and as a result there are hundreds of fitness related machine’s, gadget’s and gizmo’s on the market.

A lot of them are poorly designed, executed and a made, but we recently came across something new which could have a longer life and more appeal than average.

MtEverClimb is a continuous rope climbing machine that (as the name suggests) simulates rope climbing – an activity with long term proven benefits with regard to strength, endurance and cardio vascular training.

The device appears to be very robustly built – it would need to be as it’s endorsed by the Pittsburgh Steelers American football team – and as far as I know, isn’t yet available in the UK.

Could it be the next big thing in UK gym’s? If so, who will introduce it to them. Perhaps something for an ambitious entrepreneur to investigate. 

Today’s National Day  

decency.jpg

NATIONAL DECENCY DAY!

PUBLISHERS NOTICE  

wizard.png


  Dear Streetwise Customer,

    If you were to design a money-making strategy from scratch to take advantage of the circumstances we’re currently experiencing, here is exactly what you’d come up with – a business where…

 . You can work exclusively from home and never have to leave   
   the house

 . As long as you have a computer with internet access, you’re in 
   business  

. The method behind it doesn’t just cope with turmoil and
   uncertainty…it positively thrives on it.

. You can get started and be making money in days rather than 
   weeks or months.

 . Start-up costs are virtually zero.

  How do I know this is perfect for now? 

  Because the guy who developed it is something of a recluse. He started ‘self-isolating’ years ago before it became a thing, and has run this business from the top of a French mountain, from a remote Swedish farm and from the wilds of northern Scotland…  

  He didn’t have to self-isolate…he just chose to!

  If you find yourself having to live and work a little more remotely in the coming weeks and months…or even if you just like the idea of doing that…then this is perfect for you.  

 Take a look now and respond today. In every crisis, there are opportunities. Even if you’ve looked at doing something like this before and decided against, think again. Now is the time.

 Click HERE for more information

Kind Regards 

jhsig bw.png

John Harrison

john harrison.jpg

P.S Uncertain and volatile times are precisely when this works best.
         What other opportunity can you say that about?

www.streetwisenews.com/wizard

Business Tips, Advice, & Ideas

Tumbleweed

When Linda Katz was learning how to make a website, she set up a tongue-in-cheek site to sell tumbleweed. Being a farmer in Texas, she had an over-abundance of the stuff growing wild.

And then a funny thing happened – people started buying it. A single tumbleweed sells for between $15 and $25 depending on size. Not bad for an unwanted weed. 

I’m not suggesting you start selling tumbleweed, but I am suggesting you use this as a mental springboard. People will often pay good money for something which others regard as a waste product or a nuisance.

Do you have access to anything in your life or business which you are currently throwing away or destroying, but which others might be persuaded to buy?

Motivational Quote Of The Day

“Action is the foundational key to all success” 
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Pablo Picasso

Alternative Quote Of The Day

“I have been privileged to get to know Kenny Daglish and I would call him a friend – though his lawyer would call me a stalker (I don’t know why – just because I was in his garden!).”
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John Bishop

Filling The Gaps

The internet has created a number of opportunities for individuals and businesses to make money by helping companies to profitably dispose of their spare capacity.

Companies like Lastminute.com were set up on that premise. The growth of mobile phone apps has created even more opportunities to do the same thing.

Yum Table is a mobile app which connects hungry diners with spare tables and special deals at a location near them. If a participating restaurant has either a spare table or cancellation they can have it listed on the app and find a paying customer quickly. In one sense, plane seats and empty tables are very similar.

They have to be filled within a short time frame or the opportunity to sell them is lost forever. Yum Table attempts to do for restaurant tables what Lastminute did for plane seats.

Might this be something you could emulate or copy? Is there some other product or service category crying out for someone to come in and deal with the spare capacity problem? Something to give some thought to.

Today’s National Day  

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NATIONAL JOIN HANDS DAY!

PUBLISHERS NOTICE  

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  Dear Streetwise Customer,

    If you were to design a money-making strategy from scratch to take advantage of the circumstances we’re currently experiencing, here is exactly what you’d come up with – a business where…

 . You can work exclusively from home and never have to leave   
   the house

 . As long as you have a computer with internet access, you’re in 
   business  

. The method behind it doesn’t just cope with turmoil and
   uncertainty…it positively thrives on it.

. You can get started and be making money in days rather than 
   weeks or months.

 . Start-up costs are virtually zero.

  How do I know this is perfect for now? 

  Because the guy who developed it is something of a recluse. He started ‘self-isolating’ years ago before it became a thing, and has run this business from the top of a French mountain, from a remote Swedish farm and from the wilds of northern Scotland…  

  He didn’t have to self-isolate…he just chose to!

  If you find yourself having to live and work a little more remotely in the coming weeks and months…or even if you just like the idea of doing that…then this is perfect for you.  

 Take a look now and respond today. In every crisis, there are opportunities. Even if you’ve looked at doing something like this before and decided against, think again. Now is the time.

 Click HERE for more information

Kind Regards 

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John Harrison

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P.S Uncertain and volatile times are precisely when this works best.
         What other opportunity can you say that about?

www.streetwisenews.com/wizard

John Harrison's Success Secrets

Bad News, Bulimia And The Power Of The Press

The big news as I write this, is that John Prescott apparently suffered from bulimia for a number of years. At the risk of stating the obvious, there’s something that doesn’t feel quite right about this story…

It may be true, but if it is, he must have been suffering from amnesia at the same time – because he was obviously forgetting to be sick. If this continues, we can probably expect to hear of Sir Cliff’s booze, drug and sex addiction hell , any day now.

The real reason for the story appearing now of course, is publicity. The chubby member for Kingston Upon Hull East has a book out at the moment, and he’d quite like people to buy it so that he can invest the royalties in pies. There are a lot of books out at the moment (and indeed at every moment) so the competition for shelf space and sales, is fierce.

I spend quite a bit of money on advertisements in the national press, and so I know that the amount of publicity Prescott has generated over the past two days in the press alone, is worth hundreds of thousands of pounds. And that takes no account of the TV and internet coverage.

The key to securing all this coverage is that he’s revealed something negative about himself. I don’t know whether newspapers and news programmes focus on bad news because it’s what interests people, or whether it interests people because it’s what they focus on, but the end result is the same…

You have a much greater chance of getting something featured in a newspaper or on TV if it’s got a negative slant, than you have if it’s got a positive one. But from a business generating point of view, there’s a delicate balance to be struck here…

It’s okay for John Prescott, to do this because: 

  . He’s revealing an illness, and will therefore get some sympathy.

  . His only goal is to sell the book, and his poilitical career is all but finished.

  . Everyone knows he’s an incompetent buffoon anyway, so it can’t get any worse. 

But it’s not so easy for a company that is looking to build a long-term relationship with customers. Any revelation or negative information revealed mustn’t be so damaging as to put doubt in the customer’s mind as to their ability to fulfil their obligations.

Probably the best kind of ‘bad news’ to reveal, is something that isn’t really your fault. Prescott used an illness. If you or I revealed such a thing, nobody would be interested, but we might get some press interest if we’d been the victim of an accident, criminal activity, or if bizarre circumstances had conspired against us. None of these things would call our competence into question, but would meet the media’s bad news criteria.

I’m not suggesting for one moment that you should be actively looking to engineer such a thing, but am merely alerting you to the fact that there may even be opportunities to profit from free publicity, in the most unlikely of circumstances.

I’m sure when Mr Prescott was tickling his tonsils after a night on the spare ribs, he didn’t see it as a profit opportunity, but someone at his publishers thought differently. And it looks like they were right.

 Kind Regards 

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John Harrison  

PUBLISHERS NOTICE  

wizard.png
 Dear Streetwise Customer, 

If you were to design a money-making strategy from scratch to take advantage of the circumstances we’re currently experiencing, here is exactly what you’d come up with – a business where…                               

. You can work exclusively from home and never have to leave the house.

. As long as you have a computer with internet access, you’re in business.

. The method behind it doesn’t just cope with turmoil and uncertainty…it positively thrives on it.

. You can get started and be making money in days rather than weeks or months.

. Start-up costs are virtually zero.

How do I know this is perfect for now?

Because the guy who developed it is something of a recluse. He started ‘self-isolating’ years ago before it became a thing, and has run this business from the top of a French mountain, from a remote Swedish farm and from the wilds of northern Scotland…

He didn’t have to self-isolate…he just chose to! 

If you find yourself having to live and work a little more remotely in the coming weeks and months…or even if you just like the idea of doing that…then this is perfect for you.  

Take a look now and respond today. In every crisis, there are opportunities. Even if you’ve looked at doing something like this before and decided against, think again. Now is the time.

Click HERE for more information

Kind Regards 

jhsig bw.png

John Harrison

john harrison.jpg

P.S Uncertain and volatile times are precisely when this works best.
      What other opportunity can you say that about?

www.streetwisenews.com/wizard

Business Tips, Advice, & Ideas

Business Plans Are History

I’ve always held the view that business plans can be a monumental waste of time, and it seems that the academic world may be catching up – or at least part of it.

Steve Blank is a serial entrepreneur, turned business school professor. He argues that entrepreneurship is about getting out into the world and doing it, rather than researching and writing about it. Blank says that business plan classes and competitions are ‘dead in the water’ for new ventures.

My take on this is that creating a detailed business plan is often used as a device for procrastination by would-be entrepreneurs. And even the best thought out plan is pretty useless if you take your product or service to market, and nobody buys it. It’s a bit like designing a car that will handle perfectly at 70mph without firstly ensuring that you have a means of making it start.

I’ve heard the correct sequence of events described in a number of ways, but probably the best is this…Ready, Fire, Aim. Test your ideas out in the real world as quickly as possible. You can do detailed planning later once you know you have something with potential. Don’t waste time planning diligently for something which may prove to be a non-starter.

Motivational Quote Of The Day

“All generalisations are false, including this one.” 
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Mark Twain

Alternative Quote Of The Day

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Décor to Door 

 As we’ve discussed here before, businesses employing self employed agents to sell products direct to end users in their home, are enjoying a bit of a boom at the moment. We’re all familiar with the Avon’s and Bettaware’s of this world, but the concept is now being adopted by companies selling products at far higher price points.

Décor to Door uses a self employed representative system, but the product is home décor and furnishing. Independent representatives earn commissions by presenting the company’s products in a party plan setting.

This an American company and I’m not aware of anyone doing anything similar here yet. Might this be an operation you could emulate, perhaps partnering with a traditional furniture retailer? Or is there some other product category which would lend itself to the direct sales treatment?

Today’s National Day  

join hands.jpg

NATIONAL JOIN HANDS DAY!

PUBLISHERS NOTICE  

wizard.png


  Dear Streetwise Customer,

    If you were to design a money-making strategy from scratch to take advantage of the circumstances we’re currently experiencing, here is exactly what you’d come up with – a business where…

 . You can work exclusively from home and never have to leave   
   the house

 . As long as you have a computer with internet access, you’re in 
   business  

. The method behind it doesn’t just cope with turmoil and
   uncertainty…it positively thrives on it.

. You can get started and be making money in days rather than 
   weeks or months.

 . Start-up costs are virtually zero.

  How do I know this is perfect for now? 

  Because the guy who developed it is something of a recluse. He started ‘self-isolating’ years ago before it became a thing, and has run this business from the top of a French mountain, from a remote Swedish farm and from the wilds of northern Scotland…  

  He didn’t have to self-isolate…he just chose to!

  If you find yourself having to live and work a little more remotely in the coming weeks and months…or even if you just like the idea of doing that…then this is perfect for you.  

 Take a look now and respond today. In every crisis, there are opportunities. Even if you’ve looked at doing something like this before and decided against, think again. Now is the time.

 Click HERE for more information

Kind Regards 

jhsig bw.png

John Harrison

john harrison.jpg

P.S Uncertain and volatile times are precisely when this works best.
         What other opportunity can you say that about?

www.streetwisenews.com/wizard

John Harrison's Success Secrets

Breaking Down Barriers And John’s New Threads

I’ve never been particularly interested in clothes…

In days gone by, you may have called me a scruff or a tramp. But we’re in more politically correct times now, so I prefer to use the term ‘sartorially challenged’. I’m sure it’s a disability of some kind. Maybe I can get a grant?

Anyway, my idea of ‘designer’ is George at Asda, and I’m a little shame-faced to admit that many of my clothes date back to the last century – and not necessarily the last decade of it. Just yesterday, I was persuaded by my wife to part with a pair of boots that date back to a skiing holiday in 1986. I’d like to say they were the oldest item in my wardrobe, but it wouldn’t be true.

Occasionally I get the idea that I’m going to rectify this minor blot on, what is undoubtedly otherwise, a perfect visual package. But there’s a problem ~ a bit of a Catch 22 if you like…I never feel well-dressed enough to go in the shop. It’s a bit like turning up at the Ferrari dealership in a Lada. You just feel like you shouldn’t be there, and so does everybody else. When your entire ensemble cost less than the socks you’re looking at, you’re bound to feel a bit self-conscious – or at least I am.

A few weeks ago though, I had a bit of luck…

An upmarket men’s designer shop has opened up not far from where I live. I was walking past one day ~ thinking it might be nice to go in ~ but then looked down at what I was wearing (Russian meat queue ‘look’, circa 1978). I decided, perhaps not today…when I saw someone waving frantically at me from inside. I waved back, and then thought I’d better go in to see who it was.

It turned out to be a bloke called Pete who I’ve known forever. I was best mates with his brother, and I’ve known Pete since I was eight and he was three. Anyway, we got chatting and it turned out that it’s his shop. He’s just starting out in business with a partner after 20 odd years as an employee. And he seems to be making the transition reasonably well, judging by the wallet wound he managed to inflict on me before I left. But I’m not telling you this to announce the new improved me…

You see, while we were talking, I couldn’t help noticing that the door was open, and it was freezing outside. It was obviously deliberate, and so I asked him about it.

 “We have to do it,” he said, “otherwise people just won’t come in.”

Now I’m no psychologist, but when I looked at the position and characteristics of the shop, there were clues to the reasons why. It’s set back a few paces from the main pedestrian walkway, and the door is quite small. In addition, there are a couple of small steps up to the door. It seems to me, that the combination of these factors may cause a physical/psychological barrier which people are reluctant to cross ~ particularly if they just wish to browse.

Maybe it has something to do with appearing committed (you have to make a conscious decision to go through all these barriers to get into the shop) or maybe it’s some primeval response linked to ease of ‘escape’, but for whatever reason, people weren’t going into the shop until one of those barriers was removed.

What I find really interesting (and potentially business-transforming) about this is that most businesses simply aren’t in a position to easily identify ‘barriers to entry’ like this. Pete and his wife were physically standing there, watching people glance over and then elect not to cross the divide, but most of us aren’t in that position.

Either we don’t have businesses where people enter in such a tangible and identifiable way, or if we do, we’re not in a position to view the decision-making process.

I think this is something all business owners should look at, and it really isn’t confined to those where the entry point is a physical one – far from it. Every business has a point at which new potential customers show themselves. That could just as easily be making a phone call, writing a letter, sending an email or visiting a website, as turning up in person.

For each of those options, there are barriers which will turn people away, before they’ve even got ‘in through the door’. And the scary thing is that you’ll never find out about it, because you only know who turned up – not who didn’t, and why not.

I can’t go into all the possible barriers here, but if it’s your business you’re looking at, you’ll be able to figure them out for yourself. Having a phone system that keeps enquirers on hold isn’t going to help. Neither is a website that forces visitors to jump through hoops before getting access to any information.

Ever looked into a shop and seen a bunch of assistants, standing talking, and you feel like you’d be intruding by going in? Me too. Or how about over-eager assistants, poised to pounce the minute you put a toe over the threshold? That doesn’t help either. And of course, you’ll pay dearly for any physical barrier that makes things harder for your potential customers.

The bottom line is that anything that makes the experience of entering your business more difficult, more time-consuming, more irritating or more intimidating will be paid for in cash in the bank.

Make it easy, quick and non-threatening to find out what you have to offer, and while you’ll deal with a few more time-wasters, you’ll make a lot more money as well.

 Kind Regards 

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John Harrison  

PUBLISHERS NOTICE  

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 Dear Streetwise Customer, 

Imagine sitting down this afternoon and tapping out a simple letter. It takes you perhaps a couple of hours to get it right… 

And Then Over The Next Few Years It Brings In Over £5 Million. 

Pure fantasy? 

Not at all. I’ve done it.  I’ll even show you the letter. And I’ve written lots of others just like it, although they weren’t all quite as successful as that one.

But Even So, Many Of Them Landed Thousands Of Pounds In My Bank Account Within Days, and Hundreds of Thousands Within Weeks. 

Like to learn how to do the same? 

Well there has really Never Been A Better Time for three reasons… 

1. These letters bring in serious money when times are tough – and they  don’t come much tougher than thet are right now. 

2. These letters are even more powerful when the world is relying on the internet for its requirements, just like it is right now. 

3. You probably have some free time available to learn how to do this at the moment.

Allow me to show you, for more details CLICK HERE

This is an exciting and realistic alternative to the gloom which is all around us today – an escape route. It’s an alternative that can quickly see you banking more than enough money to see yourself and your family right through this current crisis and then into uncharted financial success when all this is over. 

This comes with a 100% cast iron 90 day money back guarantee. There is absolutely no risk to you to take a look.

Kind Regards 

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John Harrison

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www.streetwisenews.com/OLR