The economic downturn seems to have created a whole new category of business person – the reluctant or involuntary entrepreneur. These people are not fired up by a burning desire to go and be their own boss.
No, they have fallen into self-employment as a result of not being able to find work (or enough work) in their usual profession. The number of ‘consultants’, ‘freelancers’ and ‘contractors’ has grown rapidly over the past couple of years.
Are you one of these people? If you are, then I think you need to be mindful of ensuring you have the right attitude to prosper in this new arena. The approach you need to take as an employee, is very different from the one you need to take as an entrepreneur.
So even if you’ve been forced down the entrepreneurial route, resolve to fully embrace the attitude and culture. That means learning everything you can about marketing, running and administering your new enterprise.
There’s a world of difference between being an employee and an entrepreneur, even if you’re doing fundamentally the same job.
Motivational Quote Of The Day
“Nothing is impossible, the word itself says ‘I’m possible’!”
Audrey Hepburn
Alternative Quote Of The Day
“Why is it that when someone tells you that there are over a billion stars in the universe, you believe them, but if they tell you there is wet paint somewhere, you have to touch it to make sure.”
Peter Kay
Men In Kilts
It’s not always easy to differentiate your company from the competition – particularly when you’re providing what might be considered a staple service. You may be able to guess how window and exterior building cleaning company, Men in Kilts achieved it. Yes, all their operatives wear kilts!
As I’m sure you can imagine, this creates a lot of attention – and it’s fun – but that would count for very little if the service wasn’t up to scratch. The Canandian based company is going from strength to strength though, with franchise plans already well under way.
Now I’m not suggesting that wearing a kit will transform your business, but I am suggesting that there are any number of innovative ways in which you can differentiate what you offer, from the rest of the market. And these ways may have little or nothing to do with how you deliver your core service or product. A little lateral thinking could pay huge dividends here
I’m interested in wristwatches, and one thing that always surprises me is the price of top quality leather straps. You can buy cheap ones of course, but for something nice you could get an expensive belt (and even a leather jacket at the top end of the price range!) for the same price.
It’s with this in mind, that I think Diana Eng is on to a winner because she’s combined antique leather, quality production and an eco-friendly approach in one neat package.
Diane makes purses from reclaimed and discarded leather. These sell for around $45. Typically the leather comes from the furnishings industry. Perhaps a piece of hide has become stained or damaged in places – no good if you’re making a sofa, but not a problem when you’re cutting out small pieces to make purses.
There’s another novel twist to this business which enhances its appeal. If you go on the company website and enter the unique product code for the purse you’ve bought, you can trace back to the source of the leather it’s made from. So you get to find out exactly where this piece of leather was originally destined for.
Isn’t that a nice idea…and one that I’m sure could be copied by anyone producing products from recycled materials, or indeed selling second hand goods. Perhaps this idea could be extended and adapted to other businesses too.
What could you tell your customers on your website about the material that went into their product or the people who made it for them? Worth giving some thought to I think
Motivational Quote Of The Day
“A friend is someone who gives you total freedom to be yourself.”
Jim Morrison
Alternative Quote Of The Day
“A woman drove me to drink and I didn’t even have the decency to thank her.”
W C Fields
Do Something Boring
We spend a lot of time telling you about interesting and novel business idea here, and you can certainly make money with those. But here’s an alternative for you – do something boring instead!
I’ve met so many people, living exotic and interesting lifestyles, whose means of achieving it were anything but. Waste management specialists, paint manufactures, engineering company owners, building materials suppliers, packaging manufacturers, toilet roll makers, janitorial supplies companies. All things that people need and want, but not sexy in the least.
I’m not suggesting you discount the possibility of making money from something cutting edge and cool, but rather that you keep your mind open to the alternative. Make money from something boring that you know people want and need.
I’ve noticed that after the weekend, our office is always several degrees colder than it is later in the week, even though the heating has been left on. Increased computer activity plays a part, but so does human activity. The staff come into the office, they give off body heat and it warms the building.
Now this is happening everywhere. The amount of heat energy given off by the population must be huge. So is there a way to harness it? It turns out that there is.
Over 200,000 people pass through Stockholme’s Central station each day. Jernhusen, a property company given the job of remodelling the station, have come up with a way of transferring the heat generated by all these people to an office building across the road.
The stations ventilation system includes heat exchangers which convert all this heat energy into hot water. It’s reported that the result is a 25% reduction in the buildings energy costs.
Needless to say, green energy is on everyone’s agenda at the moment, and initiatives like this are likely to be on the increase. Perhaps something to invest in, or even participate in for those with the skills and resources.
Motivational Quote Of The Day
“Be nice to people on the way up, because you may meet them on the way down.”
Jimmy Durante
Alternative Quote Of The Day
“I phoned the local gym and I asked if they could teach me how to do the splits. He said, “How flexible are you?” I said, “I can’t make Tuesdays.”
Tim Vine
The Folly Of Fame
The internet age has thrown up something never seen before, businesses set up with little or no thought to revenue and profits. The success of companies like Twitter and Facebook has caused a lot of would-be entrepreneurs to take their eye off the ball. They are exceptions. For most of us, we have to focus on making a profit.
Likes, views, members, users, followers and friends are fine but they don’t pay for groceries. At some point – and preferably from day one – you need to develop a very clear idea how any ‘fame’ you’re able to create, will convert into money in the bank. If it won’t convert into cash, you don’t have a business – you have a hobby.
I’ve just returned from a totally undeserved week’s holiday. Yes, I did have a nice time – thanks for asking. And that’s despite having to endure the torturous process known as international air travel.
Now I’m no expert, but I believe there are quite stringent regulations in place throughout the EC for the transportation of livestock. The animals have to be treated humanely for example, and there are rules about the amount of space each animal is allocated. I think it would be a nice idea if these rules and regulations were extended to the transportation of human beings…
Because on airline trips to European destinations, there are clearly no such rules.
The journey back was horrible, but far from untypical. If I was being processed for admission to a high security prison, I don’t think the experience could have been any more uncomfortable or depressing. There was a one-hour delay for a start…no reason given, just a delay. And so I stood there, like an idiot, staring at the check-in board, trying to second-guess where the flight might be checking in.
I’m sure you’ve played this game. You’re tired and irritable and you’ve got half a ton of luggage you’re desperate to get rid of. Your check-in desk hasn’t been announced yet, and you REALLY want to know where it’s going to be. Guess right, and you’re in position to get to the front of the queue. Get it wrong, and you’ll be at the back and facing another 45-minute stand, playing kick-the-case.
I didn’t guess right or wrong, because the bastards didn’t announce the bloody thing at all. Instead they allowed a crowd of pensioners on a SAGA holiday (and who very clearly had inside information) to check in first. Now I don’t wish to be unkind, but this sort of thing doesn’t make for swift progress. By the time they did announce the desk, the queue was back out of the doors and there were people in front of me who I swear were still in bed when I arrived at the airport.
One queue followed another…and then another…as I shuffled along as if in a chain gang. I was asked to remove clothing, jewellery, to empty my pockets…even take off my shoes. I half-expected someone to hand me a pick at the end, and order me to start breaking rocks.
But they didn’t…
Instead, they directed me on to a bus (no seats – obviously) where I stood for fifteen minutes until the driver came back from his lunch break, and then drove us the 100 yards to the plane steps. You can’t walk, you see…that might be a welcome break, and their goal is to break your spirit.
Anyway, I was confident of getting a seat at this point, but no such luck. You see, back in the check-in area, I’d noticed a woman (well you couldn’t fail to notice her really) whose arse was clearly too wide to fit in an airline seat. I’d noticed this, and so had my wife and daughter. But nobody from the airline had. I remember we discussed it at the time. Was she travelling in the cargo hold, or had she booked two seats – one for each cheek?
The answer was neither, which is why I found myself stranded half-way up the aircraft steps in a gale, while (and sadly this was out of view, and I only heard about it second-hand) sweating and straining cabin crew battled to shoehorn the woman into her seat. As I passed where she was sitting (or should that be berthed?) I could hear her complaining that people had been rude about her size.
Not as rude as I’d have been if I’d been given a seat next to her, I can tell you!
Why is it that you can get on to a plane carrying 100kgs of excess blubber and it doesn’t cost you anything (other than a little personal dignity) but you get penalised if you take so much as a toothbrush over your baggage limit? It would be much fairer if you had to get weighed with your luggage, wouldn’t it? It doesn’t really matter whether the weight is in your bags or in your beer belly.
When I eventually got to my seat, it didn’t take me long to notice that all was not well. While the cabin crew had done their best to clear it up, it was hard to escape the conclusion that someone had thrown up on the outward journey. As I’m sure you’re aware, it’s an aroma that doesn’t improve with age. I’m not a big fan of aircraft food at the best of times – and this wasn’t the best of times. My tray stayed firmly in the upright position.
I got off at the other end (as I always do at such times) vowing never to travel again. And of course I won’t ~ until the next time.
The purpose of this rant is threefold:
1. To allow me to vent my spleen.
2. To allow you to delight in my misfortune. I think the Germans call it Schadenfreude.
3. To serve as a permanent reminder for me, and an impetus to up my game and make enough money to hire a private jet next time.
And on that last point, any contributions will be gratefully received.
People are spending an increasing amount if their time online at sites like Facebook and Twitter. Much of their social life now takes place in the virtual world, but that doesn’t mean that they’ve dispensed with the physical world (and physical products altogether).
In fact there’s a growing market for products and services which form a link between the on and off line worlds.
Facebook users can already use their online content to make tangible products like mugs, photo albums and notebooks. A recent addition to what’s possible is Social book, which is a hardcopy 8.5”x 11.5” book cataloguing the buyers Facebook history and content.
The need and desire to convert online content into a tangible real-world product is a trend that is likely to grow. So how might you help people to bridge the gap between the real and virtual worlds?
Motivational Quote Of The Day
“There are no regrets in life. Just lessons.”
Jennifer Aniston
Alternative Quote Of The Day
“Woman are like cars: we all want a Ferrari, sometimes want a pickup truck, and end up with a station wagon.”
Tim Allen
Tantalising Toes
False finger nails are an established product, but what about toes? Six years ago, Maria Bariles dropped a box on her foot and lost her big toenail. It was summer and she wanted to wear open toed shoes.
She came up with the idea of using an adhesive which could be painted along be painted along with the rest of her toenails. This was the start of her business, Nail Creations – Appealing While Healing.
There must be a lot of woman in this position. Even if they haven’t lost a nail, they may be unhappy with the look or shape of them. I don’t know how well this problem is catered for here in the UK (Maria Bariles business is in the US), but it could be worthy of further investigation.
I’m sitting here waiting for a woman to turn up from the bank I’ve been using for the last 15 years. She wants me to prove I am who I say I am.
I mean really…if I was going to pretend to be anyone, it wouldn’t be me.
Anyway, she rang yesterday because I want to open a new account for my self-administered pension. Despite the fact that I’ve been doing business with them for years, and they’re currently holding more of my money than it would take to solve the debt of a third world country, they’re still demanding to see my passport and driving licence before opening the new account.
Apparently it’s the law ~ money laundering regulations ~ or so they say. Every time you do anything new, they’re obliged to check you out all over again.
This is becoming something of a regular occurrence.
At the end of last week, I got a call from a solicitor who is handling the purchase of a property I’m partially financing for a third party. Here’s how the conversation went:
Solicitor: Can you tell me where the funds are from?
Me: From my bank account
Solicitor: But what’s the source of the funds?
Me: As I said, it will be coming out of my bank account. Do you want my bank details?
Solicitor: No, I need to determine the original source.
Me: Sorry, I don’t understand what you want.
Solicitor: Well where did the money come from? I need to establish a paper trail.
Me: What?
Solicitor: I need to establish that the funds are legitimate and not the proceeds of crime or drug sales.
And that’s how things are in Britain in 2020. You can’t even move, spend or invest your own money without the government forcing banks and solicitors (under threat of imprisonment) to investigate every last detail about you and the transaction.
If they’re in any doubt at all that you’re not who you say you are, or can’t (or won’t) account for exactly how you came by the money, then they’re legally obliged to shop you to the authorities. If they fail in this role of unpaid state snoop, they face swapping their comfortable office for a jail cell.
But it’s okay, because it’s for our own good ~ to fight crime, terrorism, drug dealing and the like ~ isn’t it?
Let me contrast what I’ve just told you with another ‘transaction’ I regularly make…
Twice a year, I receive a demand from the Inland Revenue for a depressingly large sum of money. I won’t tell you how much because I don’t want you feeling sorry for me, but it’s a lot. Now for some reason, they’ve never felt the need to check that I am who I say I am when I pay that bill. They never feel the need to establish a ‘paper trail’ to find out where the money has come from. They don’t seem to care. All they want is the money. They don’t even send me a receipt or an acknowledgement for goodness sake.
When I’m buying or investing for myself, the fight against crime is paramount. When I’m giving the money to them, they don’t give a stuff. Strange isn’t it? And there’s only one reason I can think of…
It’s because all these unpaid state snoopers aren’t in place to prevent money laundering – they’re there to prevent tax evasion…
And there’s not much danger of you doing that while you’re paying your bill.
Kind Regards
John Harrison
PUBLISHERS NOTICE
Dear Streetwise Customer,
This is not illegal. Perfectly legitimate. It’s all perfectly above-board.
Why isn’t everyone doing this?
I have no idea. Anyone can. You just need to be bothered. Anyone could, but most people don’t, because they either aren’t motivated, or don’t know how, or are too sceptical by nature to believe it’s possible.
If you find yourself having to live and work a little more remotely in the coming weeks and months then now is the time to take a look.
Available now for the first time as a fast digital download.
For more information on something that’s simple, and easy to use from the comfort of your own home CLICK HERE.
Very Best Wishes,
John Harrison Streetwise Publications
P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look.
You might be wondering what a FY Fund is, I shall get to that shortly… but first let me ask you a few questions.
What would happen if your car completely conked out today and you needed to replace it?
What would happen if you or your partner (if you have one) suddenly lost your job today?
What would you do if a fire devastated your kitchen and your insurance would not pay out because it was deemed to have been started by negligence?
What would you do if you or your partner (if you have one) was forced to stop working due to bad health?
Those questions are based on events – or similar events – which have happened to many people over the years. There is another question which you should answer and that is…
Were you happy with the answers you gave to those questions above?
If yes, then you are probably in a good place financially, if not, then you need to keep reading.
Life has a terrible habit of throwing curve balls at people, changing the course of their lives in a heartbeat.
One day life is good, you have oodles of money coming in each month, all of your outgoings are covered and you can afford to go out and enjoy doing plenty of fun stuff with your friends and family.
Then, out of the blue something catastrophic happens…
A Moment In Time
Your partner suffers a blackout while driving and crashes the car head on into another car resulting in it being a write off. (I should write intros for Holby City or Casualty)
After an agonising few days in hospital trying to find out what caused the blackout, it is discovered that your partner has an untreatable brain condition. The good news is that it is not life threatening itself but it will mean that they can no longer work or drive a car for safety reasons.
The car insurance company noticed that one of the front tyres on the car has worn tread. After closer investigation they find that the tread on that one tyre is ever so slightly under the legal limit making the car not roadworthy.
They make the decision that the insurance is void because you had not maintained the car up to the standard specified in the insurance policy and refuse to pay out for the damages to your car.
As they have already paid for the damages to the other car, they now write to you demanding that you pay them £3,500 to recoup the money.
The whole accident took less than a few seconds, but the repercussions will be long term.
As of that day, you are now the sole breadwinner. One of your monthly incomes has stopped and any Government disability benefits your partner may be entitled to won’t be processed for a few weeks at the earliest.
You are also the happy owner of a new outstanding debt of £3,500, and you are now without a car. As you drive 10 miles to work, you need a car and you need it fast.
You have £1,000 available to spend on a new car but as we all know, a reliable half decent one is going to be at least twice that if not more. You could try and use one of your credit cards but you have already maxed them out and you are already paying a large bill each month, which up to this day was manageable.
Family members drive you to work for the first few days and help out with any other car journeys but it isn’t ideal. You need your own car sharpish and so you accept the kind offer from a family member to loan you £2,500 to buy a new car over the weekend.
The New Normal
Last week everything was running smoothly, today you are now adjusting to a new life as a one income household with debts you didn’t expect.
Sounds bleak doesn’t it?
But it can happen.
I have incorporated several events which have happened to people I know. I am happy to say that they didn’t all happen to the same person all at the same time as I have written it.
Imagine if that really happened to you… how would you fare?
Most of the population of the UK wouldn’t be able to deal with a series of events like that easily. They would be under a lot of stress and pressure. Ideally, the perfect scenario would be to only worry and focus on the health of your partner but with all of the financial issues building up, it isn’t possible.
That is unless, you have what I call a FY Fund…
The Stress Reducing Power Of A FY Fund
A FY Fund is a large fund of money which gives you security and freedom. The FY stands for F*** You which I learned from a very successful multi-millionaire sports personality I met many years ago.
I wrote about it in my book Why Didn’t They Tell Me? You can get a copy of that book here:
He told me that even though he wasn’t interested in the trappings of money and being wealthy itself, having money gave him freedom. His wealth was his f*** you money. He no longer had to work a job he didn’t like, he didn’t have to endure hours of being in the same room with people he didn’t want to be with.
He could come and go as he pleased and do whatever he wanted with his own time. If anything unexpected happened, like the example scenario I laid out above, he could afford to take it in his stride without fear of any financial holes suddenly appearing.
Ok, so his huge slush fund of cash doesn’t help you, but the idea of your own FY Fund should. Building your own FY Fund should be a priority. You need to build your own FY Fund as soon as you can. It might not be easy at first, but you do need to start. Not only can this fund help out when the unexpected happens, it can give you peace of mind and security for your life.
Money Is A Tool
Whether we like to accept it or not, money makes the world go round. It makes our lives easier. Money is nothing more than a tool. A universal tool which can buy a multitude of products, services and experiences. Money opens doors, it eases stresses and gives us freedom.
Whenever anyone says to you ‘the best things in life are free’, ask them to try and pay their rent with sunshine. Maybe they can pay their mortgage with a hug, who knows, maybe Tesco will happily accept a bucket of rainwater in exchange for food. I am sure that Plusnet and Vodafone will allow you to pay your mobile and broadband bills with several jars of homemade apple jam and a bag of homegrown lettuce.
You know that you need money, the problem is that people do not realise how much we actually need money. People love to spend it when they have it. As soon as it is pay day they are busy buying stuff or out socialising with food and drink. Whenever life is good, we have plenty, it slips through our fingers.
But it’s when life isn’t good when we need it. And the pain people feel during those bad times when money is really needed but in short supply is far worse than the joy people feel when life is good and they are spending money on things they don’t really need.
Obviously, this article is not about making you feel bad or judging you if you have questionably spending habits, it’s about trying to make you aware that your biggest priority after health and family should be to build your own FY Fund.
To build your own FY Fund you need to do 1 of 2 things… or both.
Cut back on non essential spending and save as much money as you can. This can be really hard and make for a miserable life.
Make more money than what you get through your job.
Number 2 is more preferable as the money earned is a bonus. I would suggest that you also do number 1 at the start of implementing number 2 so that you have some breathing money and seed money allowing you to grow the business you are working on.
With number 2, there are no limits to how much you can make, but with number 1, you are limited to how much you can save because you already have a set amount of money coming in and specific outgoings which are not likely to change much.
At least with number 2, you can earn as much as you can manage. If you think long and hard about how you will make extra money, you can develop a system which will give you back far more money than it requires in time, money and effort invested.
For example: Writing sales letters can generate a lot of money. And when you know how, a sales letter can take as little as a day to write.
‘The most successful letter I wrote…and one of the shortest at two pages of A4…has pulled in over £5 Million so far, and it’s still coming in. I wrote that one way back in 1998 – in an afternoon!’
– John Harrison Streetwise Publications
Writing sales letters is a skill which can be learned by almost anyone. Most sales letters use a system and follow time-proven templates which are easy to learn. Letter writers have templates close to hand which they reference. Basically, writing profitable sales letters is like painting with numbers but instead of paint, you use words.
To build your own FY Fund, ideally you need to find a way to make money which gives you back maximum profits without taking up a lot of your time and money.
Your ideal business model should follow these 5 core principles:
Requires very little upfront or ongoing expenditure unless you are leveraging money itself.
It doesn’t require too much training and learning.
It requires very little actual work… especially hard physical work.
Requires very little of your time.
The returns are the highest possible.
Maybe I should throw in a 6th point and that is…
Can you replicate it and create more than one income stream? Multiple-income streams are the way to wealth and security.
Another fantastic business model which works hand-in-hand with writing sales letters is the information publishing and email marketing business.
With information publishing you create and publish ebooks, courses and/or membership websites about topics people need and want to learn. This is where writing sales letters really helps bring in the big bucks
With email marketing, you promote your own information products or other people’s for a commission as an affiliate. Knowing how to write sales letters helps to write highly profitable killer emails.
In 2014, Anik Singal generated $1,103.086 in just 12 days promoting just one high priced affiliate product.
He wrote and sent out 18 emails over a 12 day period, which is a lot of emails for Anik, resulting in a cash injection of over $1 million.
Who wouldn’t want a payday like that?
18 emails over 12 days… does that sound difficult to you?
It wouldn’t even take 12 days to write those emails, they were probably written in less than half that…
A FY Fund will give you back your freedom and give you more security and peace of mind. Should anything happen which throws a serious curve ball into your life, sending you spiraling into an unplanned and unexpected direction in life… your FY Fund is there to help you deal with it.
If you could buy £1 coins for 80p, do you think you’d make money? Of course you would, but who would be foolish enough to sell you £1 coins for 80p. Well before you answer, consider the following story from Havana, Cuba.
Alongside the queue for one of the busiest bus routes in town is a man with a large tin box, and he is buying 1 peso notes for 80 cents. He has plenty of customers. Why? Well the bus fare is 40 cents, but you can’t get change.
So if you don’t have the exact money, the only alternative is to put in the whole peso…60 cents more than is required. By accepting 80 cents for the peso, passengers are able to save 40 cents while the vendor makes 20 cents.
There are a couple of lessons here I think:
If the circumstances fall into place, it’s often possible to persuade people to do some totally counter-intuitive things.
You can find some pretty astonishing win-win deals if you think outside of the box.
Motivational Quote Of The Day
“Work gives you meaning and purpose. Life is empty without it.”
Stephen Hawking
Alternative Quote Of The Day
“My hamster died today…he fell asleep at the wheel.”
Will Ferrell
Better Beetroot
I’ve read a number of reports recently, about the health benefits of beetroot juice. But I haven’t bought any because I really don’t like the taste. Perhaps Unbeetable provide a solution.
The US based company manufacture a Beetroot based drink which they say has all the health benefits, but with a much more palatable taste. There are a couple of things to take from this I think.
Could you create your own ‘Better Beetroot’ product. If so, there could be a big UK market for it.
Western consumers are increasingly health conscious, but the things that are good for us are rarely those that taste the best. There has to be a market for anyone who can produce an improved taste version of the things that are said to be good for us.
Today’s National Day
NATIONAL BOOK LOVERS DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
This is not illegal. Perfectly legitimate. It’s all perfectly above-board.
Why isn’t everyone doing this?
I have no idea. Anyone can. You just need to be bothered. Anyone could, but most people don’t, because they either aren’t motivated, or don’t know how, or are too sceptical by nature to believe it’s possible.
If you find yourself having to live and work a little more remotely in the coming weeks and months then now is the time to take a look.
Available now for the first time as a fast digital download.
For more information on something that’s simple, and easy to use from the comfort of your own home CLICK HERE.
Very Best Wishes,
John Harrison Streetwise Publications
P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look.
This is another example of how combining three commonplace elements can create a whole new concept. We’ve all been to a restaurant, a bar and a hairdresser, but not an establishment that combines all three.
Moe’s BarBar Shop (Geddit) is another innovative US idea. It’s part bar, part restaurant and part barber shop. It’s a place, according to owner Lance Lumpiesz, where a man can “cut his locks and have a scotch on the rocks.”
Will it work? I don’t know, but there’s a lot to be said for creating a business where one element feeds off the customers for the other. If you use the bar/restaurant I think you’re far more likely to also have your hair cut there and vice versa.
I really like these combination businesses and the number of combinations is almost endless. That doesn’t mean that a cup cake and fishing tackle emporium would work out, but there have to be plenty of combinations that would.
Motivational Quote Of The Day
“I don’t judge others. I say if you feel good with what you’re doing, then do it.”
Sarah Jessica Parker
Alternative Quote Of The Day
“In Hollywood, brides keep the bouquets and throw away the groom.”
Groucho Marx
Flat Flowers
On the occasions I have arranged for flowers to be delivered, one thought always dominates – will the recipient be at home to receive them?
It’s a common problem, and the issue behind the business idea of Bloom and Wild, a company that deliver flowers in letterbox sized packaging. The advantage is obvious – the recipient doesn’t need to be home to receive the flowers.
I don’t know exactly how this works , and it must certainly restrict the flowers that can be included, but it does overcome one of the big problems with sending flowers, and may well encourage to use the Bloom & Wild service rather than a competitor.
So are there other products which could be redesigned or repackaged to fit through a letterbox? And if you did that, would it prove a competitive advantage? Something to think about.
Today’s National Day
NATIONAL WORK LIKE A DOG DAY !
PUBLISHERS NOTICE
Dear Streetwise Customer,
This is not illegal. Perfectly legitimate. It’s all perfectly above-board.
Why isn’t everyone doing this?
I have no idea. Anyone can. You just need to be bothered. Anyone could, but most people don’t, because they either aren’t motivated, or don’t know how, or are too sceptical by nature to believe it’s possible.
If you find yourself having to live and work a little more remotely in the coming weeks and months then now is the time to take a look.
Available now for the first time as a fast digital download.
For more information on something that’s simple, and easy to use from the comfort of your own home CLICK HERE.
Very Best Wishes,
John Harrison Streetwise Publications
P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look.
It’s not always necessary to start from scratch to create a winning product or service. Sometimes all you need to do is take an existing product, and adapt it for a new market.
We’ve all heard of the Swiss Army Knife. The Miss Army Knife looks very similar, except it’s pink and when you open its blades you find things like tweezers, nail files and safety pins.
The Swiss Army knife is mainly bought by men. The Miss Army knife uses the same idea but applies it to the other half of the population. Not a bad market.
I think it’s worth looking at products which are primarily created for, and sold to, one sex or the other, and then thinking about whether a version for the opposite sex might find a ready market.
Motivational Quote Of The Day
“You are never too old to set another goal or to dream a new dream.”
C S Lewis
Alternative Quote Of The Day
“Alcohol may be man’s worst enemy, but the bible says love your enemy.”
Frank Sinatra
Divorce Invitation
We’ve all received a wedding invitation at some time or other, but I doubt there are many of us that have received an invitation to a divorce. If an idea from Japan takes off here, that may be set to change.
A new business has been set up in Tokyo, which helps people to celebrate their divorce in much the same way that we currently celebrate weddings. At the moment, Japan and South Korea are the only countries where untying the knot is marked by some kind of ceremony.
Is this something I’d recommend you dive into here? Probably not at the moment (Given the number of fights that start at weddings, a divorce reception hardly bears thinking about!) but who knows in the future.
In any event though, I think it’s an idea which would be guaranteed to generate a huge amount of free publicity, and that could be a worthwhile outcome in itself – provided you have other businesses or projects which could benefit from the exposure.
Today’s National Day
NATIONAL RESPECT FOR PARENTS DAY!
PUBLISHERS NOTICE
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