All posts by Streetwise

Have Diamonds Lost Their Sparkle?

With investors fleeing for safe haven assets, now is the time for gold to shine. Diamonds, on the other hand, have lost their sparkle. In March, when stocks were plumbing new depths in the coronavirus crisis, the price for a single diamond carat fell by 6.8%. But the woes facing the industry actually go beyond the current crisis. Over the year, the single-carat price is down by 13.1%.

What’s going on?

Well, for starters, Covid-19 has exacerbated an existing problem. India, where 90% of the world’s rough diamonds by volume are cut and polished, is in lockdown. That has resulted in a 50% drop in diamond exports from this processing hub.

For an industry that depends on being able to dig jewels out of a mine from Canada to Angola, fly them to the trading hubs of Antwerp or Botswana, and sell them to wealthy, hopeful consumers from London to New York and Beijing, coronavirus has been a fiasco. 

With shops shut and people losing their jobs in, say, the US, the world’s biggest consumer market for diamonds, but also in Europe, and China, where the market is growing, diamond prices can be expected to fall further – by 15% or more this year.

De Beers cancelled its latest sale after witnessing a 28% year-on year drop in sales, and it’s been a similar story for its rivals.

But even before the coronavirus outbreak, the market had been in a sorry state owing to a glut, coupled with declining marriage rates among millennials. London-listed Petra Diamonds, already crippled by debt, has also had scant recent success at its famous Cullinan diamond mine in South Africa.

Motivational Quote Of The Day

“Patience, persistence and perspiration make an unbeatable combination for success.”

 napoleon hill.jpg

            Napoleon Hill         

Alternative Quote Of The Day

“As a child my family’s menu consisted of two choices; take it or leave it.”
       buddy hackett.jpg

Buddy Hackett

That, in itself, wouldn’t be so bad for diamond merchants. Scarcity in other markets leads to higher prices. But the diamond market has had to contend with “fakes”.

In fact, artificial diamonds are not fakes – they have the same chemical and physical properties as their earth-born brethren. They are just “grown” in a lab. They are also cheaper to produce, free of any historical and ethical taint and, in theory, are potentially greener. 

Colour, in the literal sense, is important for collectors, as coloured diamonds are among the most sought-after – and few more so than the pink diamonds from Rio Tinto’s Argyle mine in western Australia. Most mines will be lucky to unearth one pink in the entire haul; at Argyle, it’s about one pink carat for every 1,000 carats mined.

They are also consistently of the highest caliber, with a strong, pure, intense shade. But the mine, which gave the world around 90% of its pink diamonds, has given up all but its last 150 or so carats. It is set to close later this year.

Demand has been rising, however. So coveted are Argyle pink diamonds that it’s been rumoured Rio Tinto could end up selling the Argyle name.

Today’s National Day  

gorgeous grandma day.png

NATIONAL GORGEOUS GRANDMA DAY!

PUBLISHERS NOTICE  

Dear Streetwise Customer,

I’ve already written to you a couple of times about this cash generating system.

This time though, I’m not going to tell you how good this is. I’m going to let our customers do it instead!

Here are just some of the comments we’ve received recently…

(Incidentally, all of these comments are completely unsolicited and the original copies are held on file at our offices and are available for inspection.)

To get the full story take a couple of minutes to read visit the website below and read the message from David Houghton who figured this out. It reveals this extraordinary opportunity in detail. 

Take A Look Now By Visiting:

www.streetwisenews.com/AB

There is absolutely No Risk to you in taking a look at this. The whole
thing comes with a full Cast Iron Money Back Guarantee.  All the best for now

john sig.png

John Harrison
Streetwise Publications

PS. Just for good measure here are Mike Pears comments on the A Minus B System:

“O.k. – here are my updates on the A-B System up to my trading week 51. These are all to level stakes. 

Week 40 – w/c 16/2 – loss of 16 pts
Week 41 – w/c 23/2 – profit of 37 pts
Week 42 – w/c 2/3 – loss of 2 pts
Week 43 – w/c 9/3 – profit of 80 pts
Week 44 – w/c 16/3 – profit of 37 pts
Week 45 – w/c 23/3 – profit of 75 pts
Week 46 – w/c 30/3 – profit of 38 pts
Week 47 – w/c 6/4 – loss of 51 pts
Week 48 – w/c 13/4 – profit of 62 pts
Week 49 – w/c 20/4 – profit of 30 pts
Week 50 – w/c 27/4 – profit of 144 pts
Week 51 – w/c 4/5 – loss of 45 pts

Total Level stakes profit is 1,821 pts which averages 36.42 per week… A £1,000 starting bankusing 0.1% stakes, now stands at £5,569.”

Eating In The 50’s And 60’s

Pasta was not eaten.

Curry was a surname. 

A takeaway was a mathematical problem.  

A pizza was something to do with a leaning tower.  

All potato crisps were plain; the only choice we had was whether to put the salt on or not. 

Rice was only eaten as a milk pudding.

Calamari was called squid and we used it as fish bait.

A Big Mac was what we wore when it was raining.

Brown bread was something only poor people ate.

Oil was for lubricating, fat was for cooking.  

Tea was made in a teapot using tea leaves and never green.

Sugar enjoyed a good press in those days, and was regarded
as being white gold. Cubed sugar was regarded as posh.  

Fish didn’t have fingers in those days.  

Eating raw fish was called poverty, not sushi.

None of us had ever heard of yoghurt.

Healthy food consisted of anything edible.

People who didn’t peel potatoes were regarded as lazy.

Cooking outside was called camping.

Seaweed was not a recognised food.

“Kebab” was not even a word, never mind a food.  

Prunes were medicinal.

Surprisingly, muesli was readily available, it was called  cattle feed.

Water came out of the tap.

If someone had suggested bottling it and charging more than petrol for it, they would have become a laughing stock!!

But the one thing that we never ever had on our table in the sixties …..”Elbows or Phones”

Motivational Quote Of The Day

“Honesty is the first chapter in the book of wisdom.”
 thomas jefferson.png

       Thomas Jefferson 

Alternative Quote Of The Day

“The first time I see a jogger smiling, I’ll consider it.”
       joan
rivers.jpg

Joan Rivers

New Way’s To Profit A Love Of Whiskey

Investing in whisky has never been easier from the comfort of your home, even when it’s still in the cask. Whisky Invest Direct is a platform that was launched five years ago by the people behind gold and precious-metals dealing service BullionVault.

Users simply log on and buy whisky that is still in the barrel and kept in the original distiller’s bonded warehouse. The idea is that, as it slowly ages, and other whiskies get consumed, your whisky appreciates in value.

Then, you sell it via the platform. Just like on BullionVault, there is a live order board that allows you to set your own asking price. Another option is to buy and sell whisky by the cask via an online auction.

In February, Cask Trade’s newly launched auction service, called auctionyourcask.com, held the world’s first live, online whisky auction dedicated to casks. Around 300 whisky lovers registered to take part, with roughly 100 samples sent out to prospective buyers in North America, Asia, Europe and Australia.

Today’s National Day  

sleep under the stars.jpg

NATIONAL SLEEP UNDER THE STARS DAY!

PUBLISHERS NOTICE  

Dear Streetwise Customer,

I’ve already written to you a couple of times about this cash generating system.

This time though, I’m not going to tell you how good this is. I’m going to let our customers do it instead!

Here are just some of the comments we’ve received recently…

(Incidentally, all of these comments are completely unsolicited and the original copies are held on file at our offices and are available for inspection.)

To get the full story take a couple of minutes to read visit the website below and read the message from David Houghton who figured this out. It reveals this extraordinary opportunity in detail. 

Take A Look Now By Visiting:

www.streetwisenews.com/AB

There is absolutely No Risk to you in taking a look at this. The whole
thing comes with a full Cast Iron Money Back Guarantee.  All the best for now

john sig.png

John Harrison
Streetwise Publications

PS. Just for good measure here are Mike Pears comments on the A Minus B System:

“O.k. – here are my updates on the A-B System up to my trading week 51. These are all to level stakes. 

Week 40 – w/c 16/2 – loss of 16 pts
Week 41 – w/c 23/2 – profit of 37 pts
Week 42 – w/c 2/3 – loss of 2 pts
Week 43 – w/c 9/3 – profit of 80 pts
Week 44 – w/c 16/3 – profit of 37 pts
Week 45 – w/c 23/3 – profit of 75 pts
Week 46 – w/c 30/3 – profit of 38 pts
Week 47 – w/c 6/4 – loss of 51 pts
Week 48 – w/c 13/4 – profit of 62 pts
Week 49 – w/c 20/4 – profit of 30 pts
Week 50 – w/c 27/4 – profit of 144 pts
Week 51 – w/c 4/5 – loss of 45 pts

Total Level stakes profit is 1,821 pts which averages 36.42 per week… A £1,000 starting bankusing 0.1% stakes, now stands at £5,569.”

The Simple 80/20 Outsourcing Principle Which Can Help Change Your Fortune

I want to share with you something I learned a few years ago which could really help you move forward with your business and financial goals.

With there being only 24 hours in a day and everyone having different energy levels, time seems to be in a very short supply when you really need it the most.

To be successful, you will need to do more than the average person… at the beginning at least. 

Once you have systems in place and have built multiple income streams you can take a back seat more.

There are two quotes I read recently which I want to share here and they are… 

“Successful people work 80 hour weeks for a couple of years so they do not have to work 40 hour weeks for the rest of their lives.” – Bob Proctor (Or words to that effect)

“On average if you work 13% more than the average, you’ll make 40% more than the average” – Warren Farrell Author of “Why Men Earn More”

The truth is, the more you do at the beginning, the better your life will become. 

But what if you do not have an abundance of time?

What if you have life and financial circumstances which prevent you from spending more time on those things which will help you to have a better life?

I may have the answer for you…

Have you ever heard of the 80/20 rule?

The 80/20 rule is a universal law, also known as Pareto’s principle – named after the mathematician who discovered it – which states that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event.

80/20 basically says that 80% of your money comes from 20% of your work. 

In business, 80% of a company’s profit comes from 20% of their sales. 80% of their output comes from 20% of the workforce. 

This rule is seen throughout our lives and in the world around us. 

20% of the UK road network regularly carries 80% of the traffic.

20% of the animal kingdom have supremacy over the other 80%

20% of nations use up 80% of the resources. 

20% of professional footballers earn 80% of the money.

20% of social media influencers will be more successful than the other 80% 

20% of the population earn and control 80% of the wealth … and 20% of that 20% earn and control 80% of the 80% so on and so forth.

Click the image to grab your own FREE copy of my popular book How To Stop Working And Make A Million Pounds Instead

The figures are not always 80/20 but they are thereabouts. 

This really is the way of life. It just is.

Now, with 80/20, you can understand more on how your own life works. 

You can see what you do with your time and which of your actions have the biggest impact on your life. 

For example: as part of the 80/20 principle, 20% of your work time generates 80% of your income. 

This means that out of an 8 hour day, 1.6 hours generates roughly 80% of your income.

Roughly translated, this means that there are parts of your work… certain tasks… which yield more profit. 

That is unless you work for someone else and are being paid an hourly wage, then there are certain tasks and pockets of time where you are generating more profit for your employer.

Understanding the 80/20 rule means that you can identify which tasks pay your more, and those which pay you less.

So what would happen if you spent more of your time doing more of that important 20% work?

The answer…

You would earn more money.

Once you have figured out which tasks make you the most money, how do you spend more time doing them when you have a full day of work and a large list of tasks to do?

The answer…

Outsource your other tasks.

What you should really outsource…

I am sure you have heard of outsourcing before.

A lot of people online are constantly saying that you should outsource jobs to free you and your time up. Which is great business sense… but these people often tell you to outsource the wrong work.

They tell you to outsource the work you cannot do such as build a website, write a book, create a book cover, format an eBook or run advert campaigns. 

It makes sense, especially if you do not know how to do any of these things… but here is the problem… those kinds of jobs can be very expensive to outsource.

They can cost several hundred pounds, sometimes thousands of pounds to have done… yet these jobs are often the 20% which will bring in the 80% of your earnings.

So here is another idea…

Instead of outsourcing the work which will generate you 80% of your money… why not learn how to do those tasks and outsource the more menial jobs which HAVE to be done regularly and can be outsourced for only a few pounds? 

Jobs like shopping, cooking, cleaning your car and cleaning your house.

Where you will pay several hundred pounds to have a short report written, you will pay something like £30 to have your house cleaned. Maybe you have a younger family member who will happily do your big supermarket shop for £20.

Outsourcing both of those jobs could in fact give you at least another half day to work more on those 20% tasks which bring in 80% of your income.

We spend a lot of time doing general living and household tasks. There is no getting away from them, these tasks need doing. Cars need refueling and kitchen cupboards need restocking with food. 

But because of the nature of these types of jobs – requiring no special skills or knowledge and are very easy to do – people cannot and will not charge you a lot to do them.

You wouldn’t pay someone £200 to clean your house for a couple of hours or pay someone £100 just to put £20 worth of petrol in your car and pump the tyres up. Would you?

These are low fee jobs… and they need doing, regularly.

Yet, these simple everyday life jobs can rob us of hours of time each month.

Those hours could have been used working on those 20% tasks which generate more of the 80% money.

Mike Shreeve, copywriter to many of the top internet marketers like Russel Brunson, used to pay a person to fill his car with fuel and cut his lawns leaving him to focus on writing sales letters which made him tens of thousands of dollars.

He also used to pay someone to read his emails and to forward any to him which would need a personal reply. The others were either deleted or answered with a generic reply which suited the question.

I am not saying that you cannot or should not outsource important tasks if you really do not know how to do them or need them doing fast. But if those tasks are vital and have the potential to earn 80% of your income, you really should know how to do them and how they work.

What can an extra 8 hours do for you?

Mike Shreeve is also a 6-figure a year fiction writer. He knows how to run Facebook advertising campaigns yet he pays someone to run his advertising campaigns for him so that he can focus on writing more books. 

Over 8 hours, his ad-guy may set up several ad campaigns for several books, check stats and do some campaign tweaking at a possible cost of $300 – 500 (I guess). Over that same 8 hours, Mike might have written half or maybe even finished the first draft of a book which may go on to generate tens of thousands of dollars – maybe more – further down line.

Even though one sale of a book on Amazon pays him only a few dollars compared to the possible hundreds he pays to the guy running his ads… the overall income generated by his books sales is far greater. 

The more books he writes, the larger his portfolio is, the more books he can sell. So it makes sense for him to focus on his writing and pay someone else to do the other tasks.

It makes more sense to focus your time on the most important tasks which will be expensive to outsource and to outsource the other cheaper time sapping dull jobs.

So, before you rush to outsource all of your vital and profitable work at a cost of thousands, why not outsource those less exciting tasks like shopping and cleaning to people who would happily do them for far less? 

You will save a lot of time and money, and you will be able to focus more on the work which really makes a difference to your life.

Plus… you are giving work to local people, which is good for the local economy.

FREE REPORT: EMAIL FREEDOM

How To Build An Email Marketing Business & Regain Your Freedom

It can cost just a few pounds/dollars to get started. Depends on how you go about it but the only initial cost can be your autoresponder like Aweber. That can be as little as $19 a month, which is around £15-16 – depending on the exchange rate when you read this article.

If you decide to have your own website –  which I suggest you do – the cost for that can be as little as £120 for 2 years…. That is 2 years hosting of a piece of valuable online real estate for £120! That is an incredible price.

If you would like to learn more about email marketing then I have a very detailed free report which covers:

  • Introduction To Email Marketing
  • How Much Money Do You Want To Make?
  • Email Marketing Isn’t Really That Hard
  • The Landing Page (1 Page Website)
  • Crafting The Perfect Email
  • The 4 Main Types Of Emails
  • Building Your List: Driving Traffic To Your Free Offer
  • Generating Free Traffic Using A Break-Even System
  • Traffic Attracting Articles
  • Information Publishing & Email Marketing
  • Delivery Of Your Digital Products Online

40 pages covering everything you need to know to get started with and grow a successful and profitable freedom giving email marketing business. Get your copy now.

Why You Shouldn’t Get A TaToo…

When I was in the Birmingham branch of Selfridges recently, I was amazed to find that they had a tattoo parlour in the store.

Now when I was growing up, nobody ‘respectable’ ever had tattoos. You either had them as a result of teenage rebellion, through being a Hell’s Angel, or because you’d got very drunk one night and woken up the next morning with some girl’s name you’d never heard of emblazoned on your buttocks.

But times have changed. In 2020, people of all ages and backgrounds (and both sexes) have tattoos. It’s become fashionable, and the styles and positions of tattoos are subject to fashion too. Where once you might have had an anchor on your forearm, now you’re more likely to have some obscure oriental symbol across your lower back, or a Maori design across your shoulder.

And I think this trend is stark staring crazy.

Why?

Well let me put it to you this way…

Would you go into a hairdresser’s and choose a hairstyle that you were going to keep for the rest of your life. Imagine if Kevin Keegan had done that in 1978! Doesn’t bear thinking about. Would you go into a clothes shop and pick a pair of trousers you were going to be sewn into and never able to change? Of course you wouldn’t, (I might, but you wouldn’t) because fashions change, and you want to be able to keep up with modern trends.

In 20 or 30 years time, young kids will be laughing at the coloured-in older generation, and will be able to age them ~ not by their wrinkles, but by the design of their tattoos. What seems cool, hip and trendy now will seem tired, dated and old hat by the new generation. And the tattooed masses will be stuck with it ~ locked in an epidermal time warp. Just like their anchor-wearing predecessors.

The truth is that fashion is for the frivolous, disposable and temporary things in life. Tattoos are none of these things…

And neither is property.

Near to where I live, there’s a fantastic looking ultra-modern house for sale. It’s all vast open spaces, flat roofs, white walls and sharp edges. It’s priced at £1.5 million, and it looks great. Would I buy it? Not a chance, because today’s cutting edge and fashionable, is tomorrow’s yesterday’s news. And when you’re making a significant life investment, you don’t toy with the vagaries of fashion.

And it’s the same story with moredown-to-earth property investments…

You don’t have to go too far back in time ~ perhaps 12 years ~ to find yourself in a period where nobody wanted to buy a flat in a provincial city for any amount of money. But that’s before fashions changed, and city living became trendy. Our cities became awash with modern high-rise developments to cater for this new trend.

Well guess what…that’s what it is ~ a trend. And that trend will change again, leaving all but the very best of those inner city developments to fall into decline as they revert to what similar properties were before the trend shift ~ squalid ghettos for the underclass.

Meanwhile bread and butter family housing ~ traditional three bed semis, small detached houses and the like in the suburbs ~ will continue to rise steadily in value. They can’t and won’t fall out of fashion because they were never in fashion.

They provide simple, functional and attractive housing solutions for ordinary families. They may not set the pulse racing, but they do keep the family comfortable, dry, safe and warm. And that’s what everyone needed in the past, what they need now, and what they will continue to need into the future.

There’s an underlying long-term basic need that transcends fashion or trend. When you’re looking at where to invest your money, this is precisely what you should be looking for. Something with longevity and intrinsic underlying value, not something, which has had its value temporarily boosted by riding a trend.

When the property market turns tough, I invest more, not less. But I don’t have any tattoos, and I don’t have any trendy inner city apartments either. I’ve never been convinced that either are a good long-term proposition.

I may be too late on both the tattoos and the property for you. But if not, now could be a good time to give some thought to whether you agree with me.

Postscript

A free tip for a big business opportunity of the future ~ tattoo removal. It’s going to grow and grow.

 Kind Regards 

john sig.png

John Harrison  

PUBLISHERS NOTICE  

Dear Streetwise Customer,

I’ve already written to you a couple of times about this cash generating system.

This time though, I’m not going to tell you how good this is. I’m going to let our customers do it instead!

Here are just some of the comments we’ve received recently…

(Incidentally, all of these comments are completely unsolicited and the original copies are held on file at our offices and are available for inspection.)

To get the full story take a couple of minutes to read visit the website below and read the message from David Houghton who figured this out. It reveals this extraordinary opportunity in detail. 

Take A Look Now By Visiting:

www.streetwisenews.com/AB

There is absolutely No Risk to you in taking a look at this. The whole
thing comes with a full Cast Iron Money Back Guarantee.  All the best for now

john sig.png

John Harrison
Streetwise Publications

PS. Just for good measure here are Mike Pears comments on the A Minus B System:

“O.k. – here are my updates on the A-B System up to my trading week 51. These are all to level stakes. 

Week 40 – w/c 16/2 – loss of 16 pts
Week 41 – w/c 23/2 – profit of 37 pts
Week 42 – w/c 2/3 – loss of 2 pts
Week 43 – w/c 9/3 – profit of 80 pts
Week 44 – w/c 16/3 – profit of 37 pts
Week 45 – w/c 23/3 – profit of 75 pts
Week 46 – w/c 30/3 – profit of 38 pts
Week 47 – w/c 6/4 – loss of 51 pts
Week 48 – w/c 13/4 – profit of 62 pts
Week 49 – w/c 20/4 – profit of 30 pts
Week 50 – w/c 27/4 – profit of 144 pts
Week 51 – w/c 4/5 – loss of 45 pts

Total Level stakes profit is 1,821 pts which averages 36.42 per week… A £1,000 starting bankusing 0.1% stakes, now stands at £5,569.”

Ask Sunday

Personal assistants used to work only for the rich and famous. Not anymore. Sign up for a subscription at AskSunday.com and you can have the site’s virtual secretaries do tasks for you, like schedule appointments, set up dinner reservations or give you a wake-up call even if you are on a trip around the world.

In fact pretty much any secretarial, administrative or organisational task can be arranged through the site. Time can be booked in just five minute increments.

I mention it for two reasons: 

1.  You might be a one man/woman band or run a very ‘tight ship’ and have use for such a  service on an occasional basis.

2.  There could be a business idea for you there.

Is there a service you could provide over the internet in short time slots, which would help entrepreneurs to run their businesses more effectively?

Motivational Quote Of The Day

sai
baba.jpg

Alternative Quote Of The Day

“Before you criticize someone, you should walk a mile in their shoes. That way, when you criticize them, you’re a mile away and you have their shoes.”
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Jack Handey

Information Publishing

Information publishing is one of the most heavily promoted ways to make some extra money, and yet many people aren’t really clear on what it is.

Put simply, an information product is any piece of knowledge that has been recorded in some way – whether that be in a printed format, an audio format, or a video format-so that it can now be passed on to others.

There are dozens of ways to package and sell information. Some of the most common products are, printed books and e-books, booklets and special reports, manuals and workbooks, CDs, downloadable audio files, DVDs, newsletters, subscription-based web sites, workshops and seminars. 

All of us have information or knowledge that would be useful to others, and packaging and marketing it in the right way can be highly lucrative. If you have an idea for an idea for information product, and want a second opinion on it, don’t hesitate to get in touch.

Today’s National Day  

could have should have.jpg

NATIONAL TOSS AWAY THE “COULD HAVES” AND “SHOULD HAVES” DAY!

PUBLISHERS NOTICE  

Dear Streetwise Customer,

I’ve already written to you a couple of times about this cash generating system.

This time though, I’m not going to tell you how good this is. I’m going to let our customers do it instead!

Here are just some of the comments we’ve received recently…

(Incidentally, all of these comments are completely unsolicited and the original copies are held on file at our offices and are available for inspection.)

To get the full story take a couple of minutes to read visit the website below and read the message from David Houghton who figured this out. It reveals this extraordinary opportunity in detail. 

Take A Look Now By Visiting:

www.streetwisenews.com/AB

There is absolutely No Risk to you in taking a look at this. The whole
thing comes with a full Cast Iron Money Back Guarantee.  All the best for now

john sig.png

John Harrison
Streetwise Publications

PS. Just for good measure here are Mike Pears comments on the A Minus B System:

“O.k. – here are my updates on the A-B System up to my trading week 51. These are all to level stakes. 

Week 40 – w/c 16/2 – loss of 16 pts
Week 41 – w/c 23/2 – profit of 37 pts
Week 42 – w/c 2/3 – loss of 2 pts
Week 43 – w/c 9/3 – profit of 80 pts
Week 44 – w/c 16/3 – profit of 37 pts
Week 45 – w/c 23/3 – profit of 75 pts
Week 46 – w/c 30/3 – profit of 38 pts
Week 47 – w/c 6/4 – loss of 51 pts
Week 48 – w/c 13/4 – profit of 62 pts
Week 49 – w/c 20/4 – profit of 30 pts
Week 50 – w/c 27/4 – profit of 144 pts
Week 51 – w/c 4/5 – loss of 45 pts

Total Level stakes profit is 1,821 pts which averages 36.42 per week… A £1,000 starting bankusing 0.1% stakes, now stands at £5,569.”

Decisions…Decisions…

Last year I found myself entering my idea of hell: a PC World store.

Now I’m sure they’re a very good retailer, and that they sell excellent products at competitive prices. But the problem is that they don’t sell a single thing I want to buy, or even look at. The cacophony of noise and myriad of flashing screens makes me just want to run for the exits. And that’s what I would have done if I hadn’t been there to help someone choose a laptop.

And what a job that is!

Row upon row of identical looking boxes – all with a bewildering list of features and prices, which I’m sure make sense if you know what you’re talking about. But I don’t. If it was up to me, I’d have given up and gone home in an instant…

And if a piece of research I just read is anything to go by, I’m far from alone.

Conventional wisdom suggests that the more choice you give people, the better. If they have more to choose from, then they’ll be more likely to buy. PC World certainly seems to subscribe to that view. But conventional wisdom is sometimes wrong, and this is probably one of those times.

In an experiment in California, a team of scientists set up a display of jams in a supermarket. Sometimes there were just six jams and other times there were as many as 24. If a shopper tasted one of the jams, they received a discount voucher to buy any jam in the store. The results were surprising to the researchers. The greater the choice of jams, the less they sold. People became confused when faced with a wider choice, and fell back on their default position of buying no jam at all.

And jam is a non-technical, easy to understand, product. Choice still led to confusion, fear and ultimately, inertia.

This doesn’t surprise me in the least. I know that making a purchase is a stressful activity for many people. They worry about making the right decision, and the more choices there are, the greater the likelihood that the decision they make will be wrong. The safe option is to do nothing.

One of the biggest mistakes I see made in the direct response business is to send out a catalogue to potential customers. The thinking is that the more products you tell people about, the more they’ll collectively buy. But as we’ve seen, it doesn’t always work like that. People simply become confused and fearful, and retreat to the safe harbour position of doing nothing.

Most of us are lazy and risk-averse. By choosing a single product that you think is right for your customer, and then making the strongest possible case for that product, you’ll sell far more than by the scattergun catalogue approach.

But another piece of research I saw recently, suggests there may be an even better way…

A kitchen equipment store started selling a bread-making machine. Sales were poor, until the store added another, more expensive, machine to sit alongside it. Consumers now had something to compare with, and were no longer expected to make a decision in a vacuum. As a result, sales of the original machine improved dramatically.

This may be the best of all worlds ~ just enough choice to give a point of comparison, but not so much that the buyer becomes fearful or confused.

What’s more, it may be that there is an optimal number of items to choose from, before adding another leads to a fall in sales. To suggest that this ‘optimum’ amount of choice holds true for all products ~ that it’s the same for cars as it is for cornflakes ~ would be a little too simplistic. So you may need to do a little experimentation of your own.

But as a broad principle, you’re probably giving your customers too much choice, rather than too little. Do some of the work for them, cut down their options, and they’ll thank you with their hard-earned cash.

 Kind Regards 

john sig.png

John Harrison  

PUBLISHERS NOTICE  

secret cft10.png

Dear Streetwise Customer, 

  I hope you’re keeping safe and well. 

This offer is limited, so we are only make it available to our most valued Streetwise customers at the moment. 

  Back in the autumn, we alerted a few of our customers to a course, created by a guy making what seemed at the time to be an outrageous prediction.

  He predicted the world would soon be gripped by a unprecedented crisis which would create a huge financial opportunity. Crazy eh? 

  Anyway the course revolved around a strategy which would enable anyone to make £2,803 a month to ‘tick over’ in normal times, but would then transform into a massive fortune maker once the implications of the predicted crisis hit. 

  Not many people (including me!) believed the prediction, but £2,800 a month is certainly worth having and a number of our customers got on the bandwagon and started doing well with it…and then the crisis came…sooner than anyone thought. 

   The big opportunity he planned for is about to hit, and I want as many of our customers as possible to benefit…but there’s a hitch. 

   For reasons explained when you take a look at the details here, I can only help NINE people at the moment. But those nine people are going to get something nobody else has been able to get up until today…

         The full programme in one package and at a huge discount! 

   For full details take a look here. 

 www.streetwisenews.com/secret

Very Best Wishes, 


john sig.png

John Harrison

Follow The Pumpkin Plan

When Mike Michalowicz was trying to grow his first company he got locked in a cycle of make-sell-make-sell. Although he was making steady money, there was never much left over. His company was alive, but hardly a fortune maker.

That’s when he discovered an unlikely source of inspiration-pumpkin farmers! He tested this Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. He’s now written a book about it. Here’s the gist of the plan…

1.  Plant the right seeds; Don’t waste time doing lots of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. 

2.  Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.

3.  Nurture the winners: Once you figure out who your best customers are, look after them. Discover their unfulfilled needs, innovate to make their wishes come true, and over-deliver on every single promise.

Motivational Quote Of The Day

“It’s not the load that breaks you down; it’s the way you carry it.”
 
 lena horne.jpg

Lena Horne

Alternative Quote Of The Day

“Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?”
       george
carlin.jpg

George Carlin

The Bicycle Library

Imagine you want to buy a new bicycle. There are hundreds of models to choose from, each with very different characteristics. Choose the wrong one and you can end up making an expensive mistake. That’s the scenario behind the launch of the London Bicycle Library. 

The library is based on a double decker bus. The bus contains information and resource materials where visitors can research their choice, and also a wide selection of bicycles which they can try out, and even take home for a few days. If it’s a marriage made in heaven, they can the order their own bike, direct from the manufacturers via the library. 

One of the greatest fears – and one of the greatest barriers to making a sale – in any market, is the fear of making a mistake. Anything which allows the customers to try-before-they-buy will ultimately be rewarded with increased sales.

So is there some way you could adapt or apply this concept to your business?

Today’s National Day  

different coloured eyes.jpg

NATIONAL DIFFERENT COLOURED EYES DAY!

PUBLISHERS NOTICE  

secret cft10.png

   Dear Streetwise Customer, 

  I hope you’re keeping safe and well. 

  This offer is limited, so we are only make it available to our most valued Streetwise customers at the moment. 

  Back in the autumn, we alerted a few of our customers to a course, created by a guy making what seemed at the time to be an outrageous prediction. 

  He predicted the world would soon be gripped by a unprecedented crisis which would create a huge financial opportunity. Crazy eh? 

  Anyway the course revolved around a strategy which would enable anyone to make £2,803 a month to ‘tick over’ in normal times, but would then transform into a massive fortune maker once the implications of the predicted crisis hit. 

  Not many people (including me!) believed the prediction, but £2,800 a month is certainly worth having and a number of our customers got on the bandwagon and started doing well with it…and then the crisis came…sooner than anyone thought. 

   The big opportunity he planned for is about to hit, and I want as many of our customers as possible to benefit…but there’s a hitch. 

   For reasons explained when you take a look at the details here, I can only help NINE people at the moment. But those nine people are going to get something nobody else has been able to get up until today…

       The full programme in one package and at a huge discount! 

   For full details take a look here.

        www.streetwisenews.com/secret  

     
    Very Best Wishes,


john sig.png

John Harrison 

Paying To Look

A speciality food store in Brisbane Australia, recently made the headlines by announcing that they were charging $5 for customers to come into their store and browse.

I’m not sure whether it was it was a publicity stunt, or a genuine protest against the number of people who were coming into the shop to check out products before ordering from someone else online, but it raises an interesting question – could you charge customers in a different way? 

With more purchases being made online, is it impossible that ‘shops’ become showrooms that you pay to enter in the future? And that’s just one alternative source of revenue for retail businesses aside from product sales.

For example, we recently featured a coffee shop where the coffee was free, but you paid for the time you spent in there – perhaps a reaction to the number of people taking an hour over a filter coffee while taking advantage of the free Wi-Fi. Given the number of people ‘browsing’ magazines in places like WH Smiths, how long before they provide seating and become a paid-for library? 

If you can come up with an innovative way to charge for what you do, it could separate your business from the crowd and generate valuable free publicity. Something to think about.

Motivational Quote Of The Day

“Your life is a book; make it a bestseller.”
 
 shanon grey.jpg

Shanon Grey

Alternative Quote Of The Day

“I love being married. It’s so great to find that one special person you want to annoy for the rest of your life.”
       rita rudner.jpg

RIta Rudner

Brown Toilet Paper 

I’m not sure whether it’s a colour issue, or the fact that people are sensitive about what they apply to their more delicate areas, but recycled toilet paper isn’t as popular as you might expect.

Cascades Tissue Group in the US hope to change that with a toilet paper called Moka that is made from recycled cardboard boxes. People are accustomed to brown napkins and paper towels, but how receptive they’ll be to brown toilet paper is unclear. Without going into detail, there may be issues.

This is further proof though, that thinking outside of what is traditionally accepted is worth a try. Is your product always a certain size, shape or colour and are there good reasons for that?

A little critical thinking might lead you to the conclusion that there is no logical reason why you can’t do something very different, and doing that will help you stand out from the crowd.

Today’s National Day  

get out of the doghouse day.jpg

NATIONAL GET OUT OF THE DOG HOUSE DAY!

PUBLISHERS NOTICE  

secret cft10.png

   Dear Streetwise Customer, 

  I hope you’re keeping safe and well. 

  This offer is limited, so we are only make it available to our most valued Streetwise customers at the moment. 

  Back in the autumn, we alerted a few of our customers to a course, created by a guy making what seemed at the time to be an outrageous prediction. 

  He predicted the world would soon be gripped by a unprecedented crisis which would create a huge financial opportunity. Crazy eh? 

  Anyway the course revolved around a strategy which would enable anyone to make £2,803 a month to ‘tick over’ in normal times, but would then transform into a massive fortune maker once the implications of the predicted crisis hit. 

  Not many people (including me!) believed the prediction, but £2,800 a month is certainly worth having and a number of our customers got on the bandwagon and started doing well with it…and then the crisis came…sooner than anyone thought. 

   The big opportunity he planned for is about to hit, and I want as many of our customers as possible to benefit…but there’s a hitch. 

   For reasons explained when you take a look at the details here, I can only help NINE people at the moment. But those nine people are going to get something nobody else has been able to get up until today…

       The full programme in one package and at a huge discount! 

   For full details take a look here.

        www.streetwisenews.com/secret  

     
    Very Best Wishes,


john sig.png

John Harrison 

The $15 Car Repair Business

Do you think you could start a car repair business for $15. Sahid Khan did, and the way he did it could provide a template for creating a business in many fields. 

SK Motor Syndicate is a one stop shop providing vehicle inspections, servicing, body repairs, interior fabrication, exterior add-ons and everything else the motorists might need. It does none of the work itself, but claims to be a value-adding intermediary between the customer and about 18 authorised service-providers in different parts of Karachi.

Why would a customer involve an intermediary and not deal with the companies themselves?

According to Khan, the company provide a pick-and-drop service along with a seven-day workmanship warranty. They charge customers strictly the going market rates, absorb all risks and get the repair work done from a select group of service-providers at discount rates.

So there you have it, they market the service, pick up the cars and get someone else to do the work – taking a percentage for their trouble. Could you copy something like this in your area? Or how about taking the model and applying it to another market? As a middleman, you can let someone else worry about start-up costs.

Motivational Quote Of The Day

“Wanting to be someone else is a waste of the person you are.”
 
 kurt cobain 2.jpg

Kurt Cobain

Alternative Quote Of The Day

“Rule No.1: Never lose money. Rule No.2: Never forget rule No.1.”
       warren buffett.jpg

Warren Buffett

Local Video Reviews 

Here’s an idea which combines two trends…people love to access reviews and they love to watch videos on You tube. It seems like these are perfect conditions for online video reviews becoming a viable business opportunity. But what do you review? 

It could be anything, but my thought here is that a You tube channel featuring reviews of businesses in a specific locality could build up a regular audience, while being something that a lone entrepreneur could run.

Your channel could be called something really imaginative like ‘Rotherham Reviews’ and feature video reviews of restaurants, cafe’s, pub take-away’s, shop and service providers. Revenue would eventually come from advertisements on the channel. 

Whilst I wouldn’t expect one local review site to make a fortune, it could be great fun, combining business with pleasure. And there’s excellent expansion potential. If you can make the ‘Rotherham Reviews’ channel work, why not extend the idea out to ‘Sheffield Reviews and so on.

Today’s National Day  

coffee and cake day.jpg

NATIONAL COFFEE CAKE  DAY!

PUBLISHERS NOTICE  

secret cft10.png

   Dear Streetwise Customer, 

  I hope you’re keeping safe and well. 

  This offer is limited, so we are only make it available to our most valued Streetwise customers at the moment. 

  Back in the autumn, we alerted a few of our customers to a course, created by a guy making what seemed at the time to be an outrageous prediction. 

  He predicted the world would soon be gripped by a unprecedented crisis which would create a huge financial opportunity. Crazy eh? 

  Anyway the course revolved around a strategy which would enable anyone to make £2,803 a month to ‘tick over’ in normal times, but would then transform into a massive fortune maker once the implications of the predicted crisis hit. 

  Not many people (including me!) believed the prediction, but £2,800 a month is certainly worth having and a number of our customers got on the bandwagon and started doing well with it…and then the crisis came…sooner than anyone thought. 

   The big opportunity he planned for is about to hit, and I want as many of our customers as possible to benefit…but there’s a hitch. 

   For reasons explained when you take a look at the details here, I can only help NINE people at the moment. But those nine people are going to get something nobody else has been able to get up until today…

       The full programme in one package and at a huge discount! 

   For full details take a look here.

        www.streetwisenews.com/secret  

     
    Very Best Wishes,


john sig.png

John Harrison 

Don’t Make Out This Is Hard

Many years ago I saw a poster on one of those noticeboards which all churches seem to have outside. It simply said:  

Jesus Saves!

Underneath, on one of the few occasions I’ve applauded a piece of graffiti, someone had scrawled in black marker pen…

But Moses knocks in the rebound!

I was reminded about that the other day when I passed another church with another of those posters. It said…

God created the world and everything in it.

I’m sure that far more learned people than me could give a perfectly reasoned argument for the truth of that statement, but leaving aside the question of whether God actually exists, taking the credit for creating everything around us seems a bit rich anyway.

The earth is about 4,500 million years old, and I’m pretty sure that until long after the first humans appeared about 3 million years ago, there wasn’t a great deal of what we see today. In fact, there wasn’t a whole lot of anything.

What happened was that as man evolved and became more intelligent, he learned to work with what was in the environment to create everything that we now have: buildings, machines, infrastructure, technology, medicines…just about everything. Without man’s ingenuity, none of this would exist.

I don’t know about you, but I find that awe-inspiring and humbling…

As I drove past that church, and looked around my car, I realised that everything in it existed, not because God created it, but because someone had been smart enough to take some stuff out of the ground, combine it with other stuff out of the ground, and then miraculously transform it by some scientific skulduggery into something useful.

Metals, plastics, ceramics, rubber, glass ~ all created from innocent-looking materials in the environment, and then designed, shaped and fashioned into something that works.

You may have noticed something here. I’m not being specific about the actual processes that have to take place in order to create these things from what appears to be very little. There’s a reason for that. It’s because I haven’t got the first idea. I couldn’t create even the simplest item in my car from scratch, and I suspect, neither could you. But almost everything you see, touch and rely upon to get you through your daily life has been created by human beings from little more than dust, gas, water and rubble.

As I said, awe-inspiring, and a valuable source of perspective too…

You see, when we think about human achievements of this magnitude, doesn’t it make our own work challenges and issues seem pathetically small and insignificant? I know that many readers of this newsletter are in the field of marketing products and services. I also know that many in that field are prone to the odd bout of ‘woe is me’.

Isn’t it almost embarrassing to think in terms of there being significant difficulty in what you’re trying to achieve, when you view it in terms of the challenges people have faced (and continue to face) in creating everything we have around us – from nothing?

As marketers we should be thanking our lucky stars, not bemoaning our bad fortune or the state of the market. All the hard work has already been done for us, by people who created the products we sell from scratch. All we have to do is get them in to the hands of someone who can make use of them, in return for a reasonable amount of money. And for doing that small thing, we’re more than fairly rewarded.

Creating stuff is ridiculously hard. Selling it is child’s play by comparison. Never lose sight of that when you think you’re having a difficult day. 

 Kind Regards 

john sig.png

John Harrison  

PUBLISHERS NOTICE  

secret cft10.png

Dear Streetwise Customer, 

  I hope you’re keeping safe and well. 

This offer is limited, so we are only make it available to our most valued Streetwise customers at the moment. 

  Back in the autumn, we alerted a few of our customers to a course, created by a guy making what seemed at the time to be an outrageous prediction.

  He predicted the world would soon be gripped by a unprecedented crisis which would create a huge financial opportunity. Crazy eh? 

  Anyway the course revolved around a strategy which would enable anyone to make £2,803 a month to ‘tick over’ in normal times, but would then transform into a massive fortune maker once the implications of the predicted crisis hit. 

  Not many people (including me!) believed the prediction, but £2,800 a month is certainly worth having and a number of our customers got on the bandwagon and started doing well with it…and then the crisis came…sooner than anyone thought. 

   The big opportunity he planned for is about to hit, and I want as many of our customers as possible to benefit…but there’s a hitch. 

   For reasons explained when you take a look at the details here, I can only help NINE people at the moment. But those nine people are going to get something nobody else has been able to get up until today…

         The full programme in one package and at a huge discount! 

   For full details take a look here. 

 www.streetwisenews.com/secret

Very Best Wishes, 


john sig.png

John Harrison