Perhaps you thought that your relationship with your partner was something that would just grow, develop and evolve naturally. Well that’s not going to work in today’s busy and high pressured dual-career world according to the people at www.unboxlove.com
The company sells a monthly subscription to couples. It’s a box designed to give them the inspiration and tools to create an evening of unorthodox activities. They say that the ideas will “allow couples to learn about each other, experience something new together, and make memories that will last”.
Couples can open the box together on the night of the date in order to create some excitement and surprise about what they will be doing. Each box costs $50.
The service is only available in the US at the moment, so it could be one to keep tabs on with a view to copying if it becomes successful. As an additional thought, if this ‘relationship-help’ market sector continues to grow, it could be worth thinking about what other services you could provide to enhance personal relationship.
Motivational Quote Of The Day
“A creative man is motivated by the desire to achieve, not by the desire to beat others.”
Ayn Rand
Alternative Quote Of The Day
“I haven’t spoken to my wife in years. I didn’t want to interrupt her.”
Rodney Dangerfield
An Unexpected Use For A Sweaty Sock
I’m not sure what I expect you to do with this information I’m about to impart, but I found it fascinating. What would you use if you wanted to trap or kill mosquito’s? Well you could use an expensive device or preparation off the shelf… or you could use a sweaty sock!
It turns out that mosquito’s are attracted to the smell of sweaty socks. Once African inventor Fredos Okumo discovered this, he set about developing a synthetic chemical which mimics human foot odour and incorporated it in a commercially available trap.
Once lured inside, the insects are poisoned by a powerful insecticide. Before manufacturing his synthetic compound, Okumo baited his prototype traps with dirty socks collected from locals in Isakara, Tanzania. That can’t have been a pleasant job.
Today’s National Day
NATIONAL SIMPLICITY DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
I hope you’re keeping safe and well.
This offer is limited, so we are only make it available to our most valued Streetwise customers at the moment.
Back in the autumn, we alerted a few of our customers to a course, created by a guy making what seemed at the time to be an outrageous prediction.
He predicted the world would soon be gripped by a unprecedented crisis which would create a huge financial opportunity. Crazy eh?
Anyway the course revolved around a strategy which would enable anyone to make £2,803 a month to ‘tick over’ in normal times, but would then transform into a massive fortune maker once the implications of the predicted crisis hit.
Not many people (including me!) believed the prediction, but £2,800 a month is certainly worth having and a number of our customers got on the bandwagon and started doing well with it…and then the crisis came…sooner than anyone thought.
The big opportunity he planned for is about to hit, and I want as many of our customers as possible to benefit…but there’s a hitch.
For reasons explained when you take a look at the details here, I can only help NINE people at the moment. But those nine people are going to get something nobody else has been able to get up until today…
The full programme in one package and at a huge discount!
Have you ever wondered why Australians call us “whinging poms”?
Well to give you a clue, think about the people you know who have upped sticks and moved to Australia…
Were they happy, successful, and highly ambitious people looking for a new challenge? Or were they underachieving, dissatisfied people looking to escape to something better?
For reasons I don’t fully understand, it seems like the people who move to the other side of the world are usually those who haven’t really made a go of it here. People move to the United States for positive reasons. They move to Australia for negative ones.
So what you end up with in Oz, once the novelty has worn off, is a bunch of underachieving, dissatisfied people ~ in shorts!
Or whinging poms, in other words.
The only way the move could have the desired effect for people like that, is if they were able to go without themselves!
Confused? Let me give you another example of what I’m talking about here…
Do you know anyone who regularly changes jobs? I know quite a few, and the pattern is always the same:
“I just got offered a new job. It’s fantastic…great pay, great people. I love it. So much better than that crappy sweat shop hell-hole I just left.”
“Hmm…there are things about this job that they kept from me.”
“My work colleagues and/or boss are unreasonable and unpleasant.”
“They’re taking advantage of me and exploiting me. I’m not being paid what I’m worth.”
“I need to look for a new job.”
Go back to number one.
And it’s the same with businesses. People start out with great enthusiasm, only to stall when the reality hits home…this isn’t as easy as it looks. And so they start something else, only to find that that business also has difficulties associated with it. And the whole sorry cycle is repeated over and over.
The point I’m trying to make here, is that if you find yourself to be a serial-switcher of either location, job or business (and it’s not for positive reasons) then the problem is almost certainly not to be found in the locations, jobs or businesses.
And I’d go even further…
If you find yourself constantly ‘switching’ in any aspect of your life, but without any tangible improvement in satisfaction or success, then the problem isn’t an external one.
The common denominator is a little closer to home, and can be viewed daily in the mirror.
I think most of us spend at least part of our lives seeking out external solutions for internal problems. To recognise and accept that blame and responsibility lies right at our own doorstep is far from easy (self delusion is much more comfortable and a far more natural reaction) but it’s essential if we’re to find a solution that works.
So by all means embark on your own version of an antipodean adventure, but at least be honest and realistic with yourself before you set off…
It’s a long way to go to end up exactly where you started, but with slightly browner legs.
Kind Regards
John Harrison
PUBLISHERS NOTICE
Dear Streetwise Customer,
Imagine if your betting profits were a nailed on 100% certainty…that you were guaranteed to never lose a bet…and that there was a totally fool proof system you could deploy that would only ever win or break even at worst. Well thanks to a rule which every bookmaker in the UK is forced to follow, you don’t have to imagine it.
Because It’s The Loophole To End All Loopholes!
And for reasons I’ll explain fully, it’s a loophole that’s open to anyone and everyone with an internet connection…and it will be open forever.
Here’s your chance to find out about this secret loophole for yourself, because Nick has come up with a unique offer that will put almost £300 in your pocket…even if you prove him wrong!
There’s no doubt that there are big savings to be made by shopping at warehouse style outlets like Costco, but it’s not for everyone. A lot of people live too far away to make travelling viable, and the shopping experience can leave a lot to be desired. It’s this juxtaposition that formed the basis of Monstersaving.com, a New York based business recently set up by Michael Eberstadt.
The company promise is simple; order from the website by 10.00am and they will pick up your order from Costco and deliver it the same day. No travelling, no mixing with the great unwashed, no worrying about your car in the car park, no contending with the grumpy checkout assistant.
Of course, for all this convenience, there’s a penalty. Eberstadt works out what a customer would typically pay for, say a bumper pack of toilet roll in Manhattan, looks at the Costco price, and splits the saving. But for people who can’t go to somewhere like Costco, or don’t want to, it’s a very valuable service.
Could you do something like this in your area? With people being increasingly both time stressed and cost sensitive, I can see a need for this sort of service in many areas of the UK
Motivational Quote Of The Day
“Man often becomes what he believes himself to be. If I keep on saying to myself that I cannot do a certain thing, it is possible that I may end by really becomimg incapable of doing it. On the contrary, if I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have it at the beginning.”
Mahatma Ghandi
Alternative Quote Of The Day
“My grandmother started walking five miles a day when she was sixty. She’s ninety-seven now, and we don’t know where the hell she is.”
Ellen DeGeneres
No Blood No Dress
You often hear people say they’d give their right arm for this that or the other. They don’t mean it of course – it’s just a figure of speech. But if you want to get hold of one of the limited editions created by Dutch fashion label, The Red Rail, you’ll need to give blood!
The company will only sell their creations if you become a registered blood donor. The programme was created to draw attention to the shortage of young blood donors in the Netherlands, but it seems to have a wider commercial application.
Is there some way you could link your product or service to a worthy cause, and perhaps restrict sales to people who display a sympathy for that cause? If there is you’ll not only help the cause in question, but also attract a whole new group of buyers who want to be associated with the initiative.
Today’s National Day
NATIONAL GET TO KNOW YOURSELF DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
Imagine if your betting profits were a nailed on 100% certainty…that you were guaranteed to never lose a bet…and that there was a totally fool proof system you could deploy that would only ever win or break even at worst. Well thanks to a rule which every bookmaker in the UK is forced to follow, you don’t have to imagine it.
Because It’s The Loophole To End All Loopholes!
And for reasons I’ll explain fully, it’s a loophole that’s open to anyone and everyone with an internet connection…and it will be open forever.
Here’s your chance to find out about this secret loophole for yourself, because Nick has come up with a unique offer that will put almost £300 in your pocket…even if you prove him wrong!
Before the internet came along, opportunities to work in journalism were limited. The only way to find an audience for your words was via mainstream media. The online arena has opened up a whole new world for would-be journalists with myriad opportunities.
One such opportunity is being exploited by Tennessee-based Thomas Scott, whose company Brand Journalists provides online blogs and content for local companies.
Brand Journalists offers blog and web content, ghostwriting services and reporting on the human stories that make companies interesting to their customers. For example, for an insurance broker, Scott’s team blogs about issues related to city life, such as what to do if the bath in the apartment upstairs overflows through your ceiling.
“If you try to sell renter’s insurance as an agent, people tune out,” he says. “But when you talk about the coffee they drink and neighbourhoods they like, and how important it is to have renter’s insurance as part of that story, it connects with people.”
Every company, these days, has a website; many have blogs and social media interaction with their customers. The majority are boring.
Is this an area you could specialise in – providing interesting content for companies in your area, who have neither the time nor inclination to do it themselves?
Motivational Quote Of The Day
“He who has health, has hope; and he who has hope, has everything.”
Thomas Carlyle
Alternative Quote Of The Day
“Older people shouldn’t eat health food, they need all the preservatives they can get.”
Robert Orben
Buff Mom’s
I’m sure I don’t have to tell you how lucrative the weight loss market has become. If you’re in the “all you need to do is eat less and move more” camp, you’re probably at a loss to understand why people spend so much money on it. But they do. So how do you cash in?
Well you need an angle. One business we came across recently is targeting the ‘new mothers’ market. It makes sense when you think about it. By definition, every woman gets out of shape in pregnancy.
Most want to get their figure back. Go to www.buffmom.com and they’ll help you do it. It’s a clearly defined market niche and a catchy name, so I can see it doing well.
So is there a market you could create a programme for? Companies like Weightwatchers are all encompassing. It seems to me there have to be opportunities for niche businesses targeting particular groups-perhaps based on age, (The 40+ programme) lifestyle, (The couch potato programme) occupation, (The Office Worker Programme) or reason for being overweight (The Beer Gut Programme).
I’m not suggesting these are ready to go concepts, but hopefully you get the idea. By narrowing your focus, the target market will feel your programme is exactly right for them.
Today’s National Day
NATIONAL CHEER UP THE LONELY DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
Imagine if your betting profits were a nailed on 100% certainty…that you were guaranteed to never lose a bet…and that there was a totally fool proof system you could deploy that would only ever win or break even at worst. Well thanks to a rule which every bookmaker in the UK is forced to follow, you don’t have to imagine it.
Because It’s The Loophole To End All Loopholes!
And for reasons I’ll explain fully, it’s a loophole that’s open to anyone and everyone with an internet connection…and it will be open forever.
Here’s your chance to find out about this secret loophole for yourself, because Nick has come up with a unique offer that will put almost £300 in your pocket…even if you prove him wrong!
Thanks to Hollywood, most people know what you’re talking about when you describe someone a ‘Snake Oil Salesman’. It’s a derogatory term used to describe someone employing dubious techniques to sell a product which doesn’t work. Interestingly though, the original snake oil actually worked!
In the 1860’s Chinese labourers brought in to build the Transcontinental Railroad, brought with them an oil derived from the Chinese Water snake which was used to relieve aching and tired muscles. They shared it with fellow workers who found it beneficial. This was great for them, but not so good for the men who made their living by travelling and selling proprietary medicines.
To protect their business, they ridiculed the natural remedy and then started calling any ‘cure all’ remedies, snake oil. The snake oil salesman became a term used to describe anyone selling non-mainstream health products, and the term is still alive and well today.
Over a hundred years have passed since those days, but mainstream suppliers of pharmaceuticals are still using similar techniques to attack suppliers of natural or unconventional remedies.
Are they really ‘snake oil’ salesmen? Well I’m sure some are, but as we’ve seen, some snake oil works.
There’s a lot of money to be made in complimentary or natural medicine, and it’s a market that’s definitely worth investigating. You’ll need to sort the wheat from the chaff, but don’t be put off by the universal detractors
Motivational Quote Of The Day
“Anyone who lives within their means suffers from a lack of imagination.”
Oscar Wilde
Alternative Quote Of The Day
“A successful man is one who makes more money than his wife can spend. A successful woman is one who can find such a man.”
Lana Turner
Rent Your Stuff
If you’re willing to let other people use your car, the UK based Easy Car Club scheme allows you to rent it out while you’re not using it. Following on from that, US based FlightCar aims to put cars left at airports to use by renting them out while their owners are travelling.
People flying into the airport can then rent the cars from those who have just flown out! Customers obtain a 20% – 50% discount compared to traditional renting, while the owner receives 65% of the fee. Perhaps that’s something to look at copying here?
I wouldn’t personally want to rent my car out for that purpose (I’m far too precious about it!) but if you feel differently, it could be a valuable source of additional income.
Cars are just one example of what you could rent out for money though. Give some thought to what expensive items you have laying around unused for much of the time. Could they form the basis of a rental business?
Today’s National Day
NATIONAL FATHER AND DAUGHTER TAKE A WALK DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
Imagine if your betting profits were a nailed on 100% certainty…that you were guaranteed to never lose a bet…and that there was a totally fool proof system you could deploy that would only ever win or break even at worst. Well thanks to a rule which every bookmaker in the UK is forced to follow, you don’t have to imagine it.
Because It’s The Loophole To End All Loopholes!
And for reasons I’ll explain fully, it’s a loophole that’s open to anyone and everyone with an internet connection…and it will be open forever.
Here’s your chance to find out about this secret loophole for yourself, because Nick has come up with a unique offer that will put almost £300 in your pocket…even if you prove him wrong!
A few months ago at a hotel in the Lake District ~ somewhere I’ve stayed on many occasions before. It’s an excellent hotel, and clearly successful. Part of the success is down to the quality of accommodation and service, but there are plenty of excellent hotels which struggle commercially.
So what’s the difference between success and failure in the hotel business? As with most businesses, marketing has a big part to play.
The hotel owners use a lot of online and offline methods to attract new customers, and to encourage old ones to return. They’re also very hot on matching demand to supply through price flexibility. If they sense a slack period, then they’re very quick to email their client base with an enticing special offer. Like an empty airline seat, an empty room in a hotel for an evening is gone forever. Almost any contribution is better than nothing.
There’s an important lesson there for a lot of businesses, I think. It’s difficult to generalise, but it could be worth considering whether you could be more flexible on price at certain times, and how you might market and manage this flexibility.
One aspect of this price flexibility is particularly interesting, and could have a wider implication or application for your business.
A couple of times when I’ve stayed at this hotel (but not every time, so I know it’s genuine) a letter has been pushed under my door on the evening prior to departure, explaining that the room I’m in hasn’t been booked for the following evening, and that if I’d like to stay for another night, I can do so for half price. This is one of those win-win situations, which a lot of businesses could take advantage of, but very few do.
From the hotel’s point of view, they have an empty room to fill. I’m already in it, so there’s a reduction in preparation costs for them if I stay, as compared with a new guest. There’s a strong inertia element working in their favour. To take up the offer, I need do nothing. From my point of view, I get another night at a vastly reduced price. And the inertia is good for me too. I’m lazy, and don’t really want to pack up and go home, or move to another room.
I think any business that rents or hires out anything, could benefit from using this approach, and it has wider applications too. Is it not worth making a ‘please stay’ offer to any customer who is about to ‘depart’ from your business – whatever field you’re in? Given that the cost of finding and serving a new customer is always far more than the cost of continuing to serve an existing one, I’m certain that it is.
This whole idea needs to be thought out and implemented carefully though, if you’re to avoid damaging your integrity or alienating excluded customers. But just because it isn’t easy, doesn’t mean you shouldn’t do it.
I’ll leave you to consider how you might apply this in your own field.
Kind Regards
John Harrison
PUBLISHERS NOTICE
Dear Streetwise Customer,
Imagine if your betting profits were a nailed on 100% certainty…that you were guaranteed to never lose a bet…and that there was a totally fool proof system you could deploy that would only ever win or break even at worst. Well thanks to a rule which every bookmaker in the UK is forced to follow, you don’t have to imagine it.
Because It’s The Loophole To End All Loopholes!
And for reasons I’ll explain fully, it’s a loophole that’s open to anyone and everyone with an internet connection…and it will be open forever.
Here’s your chance to find out about this secret loophole for yourself, because Nick has come up with a unique offer that will put almost £300 in your pocket…even if you prove him wrong!
Would you like to own and run your own freedom business?
One where you only need to use your smartphone – maybe a laptop at a push – and an internet connection?
Well it is very doable, and you don’t need any special skills or a lot of funds to get started.
There are thousands of people earning more in a day than what you probably earn in a month by doing nothing more than sending out a few simple emails.
Sometimes it can be far more than what most people earn in a year!
They live a life of freedom most people envy.
But the truth is, they are not doing anything that the average person cannot do.
It is all learned and incredibly easy to do… it is a business model that is available to everyone and can be started for pennies compared to most traditional business models.
That business model is:
It is incredibly easy to do and I am going to show you how to get started.
But before I do, I have a question for you…
Would you like to make thousands of pounds/dollars each month sending out simple emails?
Emails which take only a few minutes to write?
Actually that was two questions… but I couldn’t help reinforcing how fast writing emails can be.
So did you answer with a yes?
I know what you are thinking, though… it sounds too good to be true, but it is true. I shall give you some real life examples later… keep reading.
So what is the story with email marketing?
In a nutshell… email marketing is one of the simplest online businesses around…
… and one of the cheapest businesses to start.
Email marketing offers the freedom very few businesses can offer.
Anyone looking for both time and money freedom, the freedom to travel, the freedom to spend time with their family and the freedom to never have to go work for an employer ever again… this business will give it to them.
Do you want to live a happy and stress free life?
Do you want to feel more calm and relaxed each and every day?
Do you want more freedom in your life?
Of course you do.
I personally believe everyone should have more freedom….
The freedom to live and enjoy life to its fullest. Life is short and it is very precious.
You deserve to enjoy time and money freedom.
And the good news is, you can have that with email marketing.
Everyday I send out several emails, and everyday those emails make me and my business money.
The emails themselves aren’t magic, nor are they dodgy. I am not phishing people’s computers, sucking out digital money or credit card details. I make real honest money with email.
It’s a real legitimate business, and a very profitable one at that!
It’s not hard, anyone can do it, including you.
But the sad fact is 76% of people today are living from pay cheque to pay cheque, relying on their wage each and every month. When you are doing that… life can be really hard and stressful.
76% of the population means there are a lot of people living a life without the kind of freedom that I and others enjoy… a freedom you can enjoy too.
Email marketing can give you back your freedom.
Grab Your Own Exclusive Copy Of The Email Secret HERE:
But first, let’s take a look at some facts about email:
There are over 4.6 billion email addresses being used today.
66% of people purchased a product because of an email they received.
72% of people prefer to receive communications from businesses by email.
People check their emails on average 12 times per day.
Email marketing has a $38 return on investment (ROI) for every $1 spent.
The last fact is very important, a recent study by HubSpot found that for every $1 spent on email marketing, an email marketer would get back $38.
Another study by the Data & Marketing Association put it at least $44 per $1 but we will work with $38… which is a fantastic return on investment.
How much interest would you make back if you put $1 into your bank account?
It won’t be $38… not for a very long time.
Why is having your own email list powerful?
There is a well known truth about online business, and that is:
“The Money Is In The List.”
It’s true, the money is in the list.
66% of people purchased a product because of an email they received. 72% of people prefer to receive communications from businesses by email.
People want to hear from companies by email and they want to buy products recommended through email.
Basically speaking, an email list is a personal cash machine.
An email list is a list of traffic and a customer base that you own and control.
You can send an email to a list of people showing them the offers and products of your choice, and you can direct them to any webpages you want them to see.
That is powerful!
I myself have generated millions over the years using email marketing alongside my information publishing business.
Together, information publishing and email marketing is the ultimate FREEDOM BUSINESS.
Email marketing is all about building large lists of potential customers and then sending emails to the people on those lists promoting products and/or services.
Products and services they want, or you think they may be interested in.
The bigger the list you have, the greater chance you have of making more money.
For example: if you had an email list of 100,000 people and only 1% of that list bought just one of the products or services you promoted each month at the average price of $49… you would have made a cool $49,000… in one month.
(Most online affiliate networks are US based and trade in dollars. I shall be flipping between £ & $, when sharing facts or stories depending on their source of origin.)
If the product was an affiliate product – created and owned by someone else – which paid you 50% of the revenue generated from a sale, you would still have made a cool $24,500… but you wouldn’t have any of the headaches associated with having to create or supply a product.
That’s not bad is it?
Many affiliate products have tiered commissions, meaning that if a person buys a product at $49 and then buys another product at $100 during the purchasing process, you also get a percentage of that second sale. So you would earn 50% from the initial $49 sale and maybe 25-30% from the second $100 sale.
Some affiliate products pay an ongoing monthly commission on top of the initial sale commission. If the buyer of an initial $49 product went on to buy a $97 a month membership subscription. You could earn a 25-30% commission of that monthly subscription right upto the day they cancel.
And you wouldn’t have done anything more than send out the one first email. All you did was direct people to the affiliate products sales page.
Now imagine if you had more than the 1% buying each month and that the products you were selling or promoting were over $100.
A list of 100,000 subscribers is a big list, not every marketer has a list that big, but some do. A lot of email marketers have smaller lists with responsive buyers who buy in bigger numbers.
Imagine having an email list of only 25,000 people with 5% of those buying each month. It is doable. It is easier to build a list of 25,000 people than it is 100,000.
The advice by all email marketers is to grow lists as big as possible. Obviously you want to get the best people on your list. You want people who are really interested in the stuff you are sharing and not just tyre kickers looking for a freebie.
The email marketing giant Anik Singal says that he generates on average $2 for every person on his list each month. A list of 100,000 people would have him generating $200,000 each and every month.
I can tell you that after 15 years of building email lists he has multiple lists with HUNDREDS of thousands of responsive buyers on each list.
In 2014, he generated $1,103.086 in just 12 days promoting just one high priced affiliate product.
He wrote and sent out 18 emails over a 12 day period, which is a lot of emails for Anik, resulting in a cash injection of over $1 million.
Who wouldn’t want a payday like that?
18 emails over 12 days… does that sound difficult to you?
It wouldn’t even take 12 days to write those emails, they were probably written in less than half that…
That’s $1,103,086 for 12 days of work.
That’s how powerful this business is.
Remember…
“The Money Is In The List.”
Starting an email marketing business will cost pennies compared to starting a traditional brick and mortar business like a restaurant or buying a franchise.
The start up costs are often in the tens of thousands if not hundreds of thousands and that is before you have even started trading.
Not only that, businesses that supply perishable goods like food often have to dispose of products after a certain time as they go off and out of date. There are a lot of hidden costs with traditional offline businesses.
Let’s take a quick look at a couple of business franchises ordinary people invest in to earn an honest living.
The first one up is a bin cleaning franchise, they are asking people to invest around £9,000 upfront to clean bins using their brand and business knowledge… that’s before any bin has been cleaned.
With a start-up cost of a further £30,000 which is probably for a van, a jet wash and branding, your new bin cleaning business is going to cost in total £39,000 before you have washed your first bin.
That is a total cost of £39,000… TO * CLEAN * BINS!
The second one is for an oven cleaning franchise.
This oven business will set you back £14,995+VAT… fortunately for you, you only need £10,000+VAT of your own money upfront! The rest you can pay off using one of their pricing options.
An email marketing business can cost less than a couple of hundred pounds to start.
Once set up, ongoing costs will be paid for by the business itself. Some people have made money the day they properly got started, with others earning back their initial investments within a week.
Email marketing is one of the most affordable business models around making it accessible to anyone and everyone.
How Much Money Do You Want To Make?
Earning tens of thousands of pounds each month sounds fantastic. It is the dream, something to work towards but wouldn’t you be happy if you could swap your job and earn your monthly income by sending out a few emails each month?
Emails which take no more than half an hour to write?
It’s certainly a lot less stressful than doing 40 hours each week for a boss.
With email marketing, you are your own boss and your time is your own. You write the emails when you want, you plug them into the email software system and schedule them to send when you want them to send.
You can write all the emails for the week or month in a day or two and have the rest of the month off.
Even better, pay someone to write the emails for you… I know for a fact people do.
Picture it now… each month you make thousands of pounds in commissions and sales… all from a few emails… which you either write yourself or you pay someone else to write for you.
You do not necessarily need your own website to run an email marketing business and you certainly do not have to make or provide any products of your own… but I recommend you do… I’ll reveal why later.
You will need an autoresponder service like Aweber for building your email lists and for sending out your emails.
A successful email marketing business requires.
A large list of people known as the email list.
A healthy relationship with the people on the list.
A selection of products those people may be interested in buying.
You can have as many lists as you like. Many email marketers have several email lists covering different niches.
Why stop at one?
It makes perfect sense to have more than one list especially if you intend to promote different products.
Having one huge list of 1000,000 subscribers would be great if they were all interested in becoming a self-published author and you only wanted to promote products about writing books and becoming an author.
It wouldn’t be good if you had a list of 100,000 people with no specific interest and you promoted anything and everything to them.
Imagine you were one of the subscribers on that list, now imagine the confusion if one day you received an email promoting a product on how to write a best seller then the next day you received an email promoting a product about crypto-currencies and bitcoin, and then on the third day you received an email promoting a product on how to meditate.
Following that came emails about keeping Koi Carp and growing tomato plants in cold climates.
It would be very confusing wouldn’t it?
People would unsubscribe from the list in their droves.
You may get a few buyers but nothing compared to the sales you will get promoting a product to a list of people who are interested in that specific topic.
Ideally, you want to have lists of people who are interested in one niche and one niche only.
These lists are known as segregated lists.
Lists can also be segregated into buyers and potential buyers.
Potential buyers is a list of those who have signed up for your free product but have yet to buy anything from you. When a person who is interested in a specific niche buys a product you promote, they will be moved onto the buyers list.
A buyers list is a good list as it means those people have made a monetary commitment with you and they have shown trust in you and the products and services you provide or promote.
It will be easier to sell to them again.
It’s a well documented fact that it’s easier to sell products to people who have already bought from you than those who haven’t. Think about your own shopping habits, do you find yourself buying from the same shops and online stores?
It’s all to do with trust. People buy from shops, companies and people they trust. If they have confidence in a quality product, service and delivery, they will return to buy again.
Trust and confidence is gained by the emails you send out regularly. If all you send out are buy my stuff emails people will be turned off, especially if the products or services are below parr. People will soon be unsubscribing and running a mile.
Send emails which help subscribers solve problems or shares with them valuable information, do that regularly and they will hang around to see more. They will grow to trust you and the products you promote.
Getting Started With Email Marketing
It can cost just a few pounds/dollars to get started. Depends on how you go about it but the only initial cost can be your autoresponder like Aweber. That can be as little as $19 a month, which is around £15-16 – depending on the exchange rate when you read this article.
If you decide to have your own website – which I suggest you do – the cost for that can be as little as £120 for 2 years…. That is 2 years hosting of a piece of valuable online real estate for £120! That is an incredible price.
If you would like to learn more about email marketing then I have a very detailed free report which covers:
Introduction To Email Marketing
How Much Money Do You Want To Make?
Email Marketing Isn’t Really That Hard
The Landing Page (1 Page Website)
Crafting The Perfect Email
The 4 Main Types Of Emails
Building Your List: Driving Traffic To Your Free Offer
Generating Free Traffic Using A Break-Even System
Traffic Attracting Articles
Information Publishing & Email Marketing
Delivery Of Your Digital Products Online
86 pages covering everything you need to know to get started with and grow a successful and profitable freedom giving email marketing business. Get your copy below.
Grab Your Own Exclusive Copy Of The Email Secret HERE:
Most people don’t need persuading to take a holiday, but it could actually be good for your bank balance as well as your general wellbeing.
By going into a different culture, location or environment you often become exposed to new ideas and influences which you simply wouldn’t get at home.
Australian couple Monica Liebenow and Phil Barham noticed a cartoon family in the rear screen of a car while travelling in California. When they returned, they explained the idea to a graphic designer friend and ended up creating something called ‘My Family Stickers’.
The stickers were similar to the American ones but with an Aussie twist. More than two million of the stickers have been sold in the past two years.
So don’t relax altogether on your next break. Keep half an eye and ear open to potential money making opportunities you can copy or adapt? It’s certainly worked for me in the past (perhaps stories for another day) and it could work for you too.
Motivational Quote Of The Day
“Business is the art of extracting money from another man’s pocket without resorting to violence.”
Max ( Amsterdam)
Alternative Quote Of The Day
The World’s Worst Hotel
Most hotels are terrified of getting a bad reputation on Trip Advisor and other review sites. The Hans Brinker hotel in Amsterdam sees things differently. The hotel has embraced a marketing strategy which attempts to build its reputation as the worst hotel in the world.
The owners have published a book called The Worst Hotel in the World, and filmed a series of hilarious promotional videos which can be found on Youtube.
For around twenty euros a night, the hotel openly admit that guests can expect wafer thin mattresses, rusty beds, grotty paintwork, broken lifts and scruffy bathrooms. They proudly boast that the hotel has virtually no facilities.
It’s an interesting approach. If you can’t be the best, why not make a feature of being worst? It certainly differentiates the Hans Brinker from other poor hotels which I’m sure are equally bad. Many people looking for a budget hotel will choose to stay there just to say they’ve been in the worst hotel in the world.
Is this a strategy that you could employ in your market? It’s risky, but it could be worth thinking about.
Today’s National Day
NATIONAL PICNIC DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
Imagine if your betting profits were a nailed on 100% certainty…that you were guaranteed to never lose a bet…and that there was a totally fool proof system you could deploy that would only ever win or break even at worst. Well thanks to a rule which every bookmaker in the UK is forced to follow, you don’t have to imagine it.
Because It’s The Loophole To End All Loopholes!
And for reasons I’ll explain fully, it’s a loophole that’s open to anyone and everyone with an internet connection…and it will be open forever.
Here’s your chance to find out about this secret loophole for yourself, because Nick has come up with a unique offer that will put almost £300 in your pocket…even if you prove him wrong!
What have Tesco, The Sun newspaper, British Airways and Manchester United got in common? The answer reveals something fascinating, and counter-intuitive about what it takes to make a great deal of money. Understand and harness this for yourself and it could transform the fortunes of any business or enterprise you’re involved in.
So what’s the link?
Well in a recent poll carried out by Joshua G2 on behalf of Marketing magazine, each of these companies was voted the most hated brand in their market sector. Tesco was the most hated supermarket brand; The Sun was the most hated newspaper brand; Manchester United was the most hated football brand; and British Airways was voted the most hated airline brand.
Puzzling isn’t it? You see there’s little doubt that each of these is also the most successful brand in their market sector. And the mist only starts to clear when you discover something else…They were all voted the most loved brand in their sector at exactly the same time!
So what’s going on, and what does it tell us about success?
Well the key point here is that each brand has created an impact. They’ve created an emotion in the hearts and minds of potential customers. People know who they are and they have strong feelings about them. Some of this feeling is strongly positive, while other is fiercely negative. There’s a polarity to it. There are many other brands that provoke no hatred at all, and poll a lukewarm level of approval halfway down the loved list. But they’re not nearly so successful.
Strong feelings and emotions are essential if you’re to rouse potential customers out of their passive state into spending money with you. People rarely part with money unless they’ve had their emotions tweaked in some way. They have a strong emotional attachment to their money. They know what they had to do to get it. And they’re not about to part with it to an organisation that doesn’t impact on them at an emotional level.
The upshot of this is that polarising opinion about you and your business is no bad thing. Of course you’d prefer it if everyone loved you. But it’s far better to have half the world thinking you’re the best thing since sliced bread and the other half thinking you’re the devil reincarnate, than it is to have everyone thinking you’re okay. People rarely spend their money on ‘okay’.
In my own business, I never set out to polarise opinion, but it just happened. I know that some of the products we sell are a little controversial, and hard as it is for someone of such delicate sensitivities to admit, I know there are a significant number of people out there who don’t like us very much.
But then there’s the other side of the coin…
For everyone who despises us because we sell books on gambling or avoiding speeding fines, for example, there’s someone else who’s strongly attracted towards us for the very same reason. An easier route would have been to stick to non-contentious subject matter, but it wouldn’t have been nearly so profitable – or nearly so much fun.
I suppose what I’m saying is that there are two routes. You can either be mildly liked by everyone, and make a living, or loved and hated in equal measure and make a million. It’s not quite as straightforward as that, but heck…
Sitting on the fence never got you loved, hated, or rich.
Kind Regards
John Harrison
PUBLISHERS NOTICE
Dear Streetwise Customer,
Once or twice a year I receive exceptional quality information and a few months ago one of these rare and very special documents landed on my desk.
It revealed an amazing system which is making its author an absolute fortune and a large sum of money was asked for in exchange for the information.
An agreement was reached whereby I could share the information with Streetwise customers, but first I insisted on ‘proving’ the system and so I asked 25 of my customers to test this for us.
The results have been nothing less than astonishing. Every single one of my 25 testers has reported fantastic success!
Consequently I signed the deal and now I am delighted to be able to share this information with you. Please do not pass this on to anyone else because this information truly is TOP SECRET. It is just for you and Streetwise’s best customers and no-one else.
We authorised just 50 copies to be printed for our best customers only. At the time of writing we only have 16 copies left and one of these is waiting for you to claim it.
…and you’ll discover why I am so excited about this incredible winning system and what’s going to happen next.
Best Wishes,
John Harrison
Recent Comments
“Every Signal so far has been a winner, that is for the time I have been using it which is 21 race days. It is solid and when I place the bets this system throws at me I just place them and walk away for the day. You don’t get lot’s of bets, and they only take 5 minutes max to spot anytime after 9 in the morning.”
– D Lean
“The program I bought in July is so very simple to run and is consistently proving to be a money spinner. I have never before found a system to equal this one.”
I know someone who works for one of the big London law firms. Such are the demands and time constraints of the job, that the firm have beds on site so that employees don’t have to waste time going home at night when deadlines need to be met.
I’m not sure whether this idea is quite as extreme as that, but it is an indication on the pressure some folk are perceived to be in at work these days.
London based Pod Time have based themselves in the fast-paced corporate environment of Canary Wharf. They provide hygienic sleep pods which stressed and tired workers can rent out for half an hour at a time to have a much needed nap during the working day.
Charges are £5.99 for an half hour and £10 for an hour. Speaking as someone who has seen people asleep at work without going to the expense of a pod, I can see a demand for this.
Might there be other areas of the country where a ‘short term sleep solution’ would find a ready market?
Might there be other locations where this could be popular…airports perhaps? Or (and I’m definitely not going into detail here) might there be some other purpose for these pods, other than sleep, which would attract a paying clientele? I’ll leave you to give it some thought.
Motivational Quote Of The Day
“I believe that everyone can reclaim themselves…You have a very bad habit. You have to change it. If not now, then when?”
Mark Ford
Alternative Quote Of The Day
Hot Bodies
I’ve noticed that after the weekend, our office is always several degrees colder than it is later in the week, even though the heating has been left on.
Increased computer activity plays a part, but so does human activity. The staff come into the office, they give off body heat and it warms the building.
Now this is happening everywhere. The amount of heat energy given off by the population must be huge. So is there a way to harness it? It turns out that there is.
Over 200,000 people pass through Stockholm’s Central station each day. Jernhusen, a property company given the job of remodelling the station, have come up with a way of transferring the heat generated by all these people to an office building across the road.
The stations ventilation system includes heat exchangers which convert all this heat energy into hot water. It’s reported that the result is a 25% reduction in the buildings energy costs.
Needless to say, green energy is on everyone’s agenda at the moment, and initiatives like this are likely to be on the increase. Perhaps something to invest in, or even participate in for those with the skills and resources.
Today’s National Day
NATIONAL ICE CREAM DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
Once or twice a year I receive exceptional quality information and a few months ago one of these rare and very special documents landed on my desk.
It revealed an amazing system which is making its author an absolute fortune and a large sum of money was asked for in exchange for the information.
An agreement was reached whereby I could share the information with Streetwise customers, but first I insisted on ‘proving’ the system and so I asked 25 of my customers to test this for us.
The results have been nothing less than astonishing. Every single one of my 25 testers has reported fantastic success!
Consequently I signed the deal and now I am delighted to be able to share this information with you. Please do not pass this on to anyone else because this information truly is TOP SECRET. It is just for you and Streetwise’s best customers and no-one else.
We authorised just 50 copies to be printed for our best customers only. At the time of writing we only have 16 copies left and one of these is waiting for you to claim it.
…and you’ll discover why I am so excited about this incredible winning system and what’s going to happen next.
Best Wishes,
John Harrison
Recent Comments
“Every Signal so far has been a winner, that is for the time I have been using it which is 21 race days. It is solid and when I place the bets this system throws at me I just place them and walk away for the day. You don’t get lot’s of bets, and they only take 5 minutes max to spot anytime after 9 in the morning.”
– D Lean
“The program I bought in July is so very simple to run and is consistently proving to be a money spinner. I have never before found a system to equal this one.”
