A sign that you are doing great as a business is when your customers get upset with you.
I know that sounds contradictory, but if you don’t get one or two angry customers, it probably means that there isn’t the demand for your products or services yet.
An upset and angry customer is not necessarily something you want, but it can be a good sign that you are heading in the right direction.
Companies work hard to eliminate the problems which can lead to upset and angry customers, but sometimes you simply cannot help it.
A good example of this is the Leeds based bakery, Get Baked.
Get Baked create a cake called the Bruce cake which is a hand-made 24-layered chocolate cake which is usually sold by the slice. A slice is big enough for several people.
As well as selling it in their shop, they sell it online and post it out to people in a cool looking box. They open the online order form at 10 am on a Monday and a Thursday.
The demand for this cake is so huge online; it sells out within 30 seconds.
This has led to a lot of people not being able to buy the cake and becoming frustrated in the process.
This is the bit that get me… some of those who were unable to purchase a slice of Bruce cake send them stroppy and insulting emails and messages.
Some people have even accused them of being a scam.
They complain that their service is shoddy and that they ‘don’t know how to run a real business’.
They had to put a post on Instagram asking people to stop sending ‘overly aggressive and utterly rude messages’.
People who complain and send nasty messages get blacklisted and banned from buying.
One complainer said that they had been in the hospitality business for nearly 40 years and that they had ‘never known anywhere sell cake that isn’t actually in stock’.
This person also suggested that they bake more cake!
I’m more than sure that the bakers have already thought about that and know that baking more cake would mean that they can sell more… it’s just not that easy for a small company.
The fact is, Get Baked, tell people that the online sales are limited and that it is a case of first come first served.
Once it is sold out, it is sold out.
scroll down to carry on reading
FREE Blueprint & Video Tutorial - Request Your Instant Online Access Now!
Because of the success of the Bruce cake the company are moving their bakery to larger premises so that they can bake more cake.
Moving to larger premises will give them more room to produce more, but they will need more staff to help with the baking and deal with the online sales.
It’s very easy for armchair Alan Sugar’s to suggest that they bake more; the logistics to baking more is a different story, but they are addressing that. It’s just not something that can happen overnight.
Demand for their Bruce cake exploded after their TikTok videos of the Bruce cake started to go viral.
There are so many interesting points to discuss from Get Baked’s story.
- Their business has exploded thanks to using free social media platforms to share videos and photos.
- People can become absolute arses when they are frustrated and can’t get what they want. (Human nature never fails to surprise me!)
- Get Baked are now becoming masters of ‘troll marketing’ where they are publishing some of the abusive and insulting messages on social media while explaining that they cannot do more than they can do.
That last point is something that I am seeing more of online.
Troll marketing is a great way of getting people to engage with your online content.
You share the comments or emails that you have received from disgruntled customers who are complaining about something that is petty, extreme, and completely out of your hands.
Generally, most people will side with you and mock the troll who was expecting more than was possible.
Some companies have started to do it with Instagram influencers who contact them ‘expecting’ a lot of free stuff in exchange for them to promote that business to their audience… which is often a lot smaller than the companies own audience.
If someone has a genuine concern and a genuine complaint then you would not use that, but those ‘Karen’s’ – as they are now called – who think that you should bend over backwards for them just because they have a high opinion of themselves, use their comments and complaints in your marketing. It can work wonders.
A perfect example of this would be a hotel in Benidorm trying to attract more Spanish holidaymakers by running an advert mocking the British woman who went to Benidorm and complained on Trip Advisor that there were too many Spanish people about and how it ruined her holiday.
That would really make the Spanish laugh and talk while informing them that it was a great place for Spanish people to holiday.
Running a business can be hard and frustrating.
It can also be incredibly costly.
The owner of Get Baked apparently had a huge mortgage and probably a few loans to help pay for the new larger premises they are moving into.
You have to invest if you want to grow and with equipment, staff, insurances, gas and electricity, ingredients/products, a store, and now larger premises to pay for, they are investing heavily.
It can be scary running a business.
But there are other ways to make money that don’t require you to have all of those running costs associated with a business like Get Baked.
A great way to make money from home is to trade horse races that have a high probability of giving you a winner.
I know what you are thinking, how do you determine which races have a high probability of giving you a winner?
All races have a winner, but there are a few races where there is a greater chance of picking the winner by looking at a series of stats.
John Banks is a numbers and stats man; he loves nothing more than figuring out systems that use information that is overlooked by most people.
He recently developed the Easy As 123 System which takes readily-available information – that most people ignore – and turns it into easy profits using Betfair.
As the name applies, the system is easy to do. You simply check a few tables, then place a few bets on a few specific horses
There’s another profitable advantage to be had right now with it being the middle of winter, and that is that most of the horse races are currently run on jump tracks, a track favoured by John as they are the most profitable for him.
Discover more by clicking the link below:
Easy As 1-2-3
Kind regards.
John Harrison.
P.S… You can started right away with just £100 and after 6 months, you could be sitting on a decent tax free £12,800!
Here’s that link again: