Using fear as a way to sell products and services has been used for many years. It is also frowned upon if it is used in a negative and fraudulent way.
A prime example of this would be an email Andi, our techy guy, received last week regarding a website of his.
The email said something along the lines that one of his websites had a number of harmful and toxic links pointing at it which would harm its chances of ranking high in the search engines.
Surprisingly, the email was from a guy selling SEO (Search Engine Optimisation) services which promised to ‘remove’ the links and improve its SEO allowing the website to be lifted up higher in the search results.
SEO doesn’t happen overnight and it can often require ongoing work for a few months. People charge quite a lot for SEO services.
Andi simply dismissed the email because he did a quick check on the website and also had a good friend who is an SEO specialist to double check it and it was given a good clean bill of health.
The email was written in a way to scare ‘non techy’ people into panic buying their SEO services.
The person who sent the email is banking on the fact that most website owners know very little about SEO other than that they need their website to rank on the first page of the search results – or at least believe they do.
He is expecting many of them to panic and then request help to ‘solve the problem’ they now believe they are facing… a problem that didn’t actually exist.
It’s a bit devious.
Fear is a huge motivator for action; you only have to see how political parties and politicians use it to get voters to vote for them.
They are forever telling their ‘target audience’ that some bogeyman is coming to steal their homes, jobs, money, or even family members.
Those bogeymen are immigrants, foreigners, people of a different religion, or people of a different political persuasion.
As with the email informing Andi that a website had harmful toxic links pointing to it, the ‘facts’ about these alleged bogeymen have little or no actual factual substance to them.
Not all fear marketing is bad, though, there is sometimes a grain of truth in what is said and it can make you aware of things that are happening or could happen in the future if you are not paying much attention to what is happening in the world around you.
For example: the retirement age is about to be raised to 67 and could soon be set at 68. It used to be 60 for women and 65 for men.
The state pension age for both men and women is due to rise to 68 between 2044 and 2046 for anyone born on or after 5 April 1977.
However…
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It could be reviewed and brought forward after the next general election which is due soon.
That means that a large amount of the UK population could soon be working longer into their old age and will not get their state pension when they thought they would.
There are a lot of rumours flying around that the state pension could one day be scrapped and that there isn’t enough money in the pot to pay for people as it is, let alone pay for the younger generation.
Much of this is just rumours and guesswork at this stage… but it is currently being talked about, and it could possibly happen. So yes, there is something to be concerned about when I say…
Do you want to run the risk of having to work longer into old age?
And do you want to risk relying on just the state pension to look after you when you get older?
What would you do if one day it was declared that the pot was empty – like Birmingham City Council – and told that you would need to make other arrangements to pay for your living costs?
It may not happen, but do you really want to take that risk?
I don’t know when you are expected to retire, but do you want to be in the position where you are forced to work several years longer?
Do you want to be reliant on a government that could change parties and political ideologies numerous times between now and when you need to retire?
Even if the same political party was to stay in power for the next 30 years, the politicians change and the political priorities will change. It will only be the same party by name.
Former prime minister and passionate diehard Conservative, John Major, has said several times that the Conservative party of today is a completely different one to the one he led all those years ago.
Even he’s not a fan of the current Conservative party… and he is as Conservative as it gets.
So, the idea that you should rely on the state pension to fund your retirement is foolish when you consider how much the ‘state’ and government changes over the years.
To have this idea that the state pension is going to be the one and only constant in life is quite dangerous.
Everyone… and I do mean everyone, should have a second or third form of income, or a large pot of savings to help fund their retirement.
They need something that they control and is not controlled by the constantly changing government.
Parliament and Downing Street do not need gates, they need revolving doors. They’ll let anyone in. You have no idea who’ll be making decisions on your pension next week!
The only person you can trust to control your retirement fund and pension is you.
Certainly not the multi-millionaires and billionaires giving their friends and family tax breaks while forcing you to work longer into old age.
Am I using fear based marketing here or am I just voicing a real concern?
I’d say that I am using the latter. The fear is real and about something that people should be aware of and think carefully about.
There are many ways to fund a retirement, but one of the best is where you create something that can generate a large return for little effort.
Creating information products and writing sales letters to sell those products are two of the best ways to make money.
I say two; they go hand-in-hand.
A simple sales letter can take just a few hours to write, yet it could generate thousands of pounds in sales.
That is money that you created and control.
Thanks to the internet, publishing both information products and their accompanying sales letters has become so easy… even a technophobe with little techy skills can do it.
Write your sales letter in MS Word or Google docs, copy and paste it into a page on a website when it’s finished, then add a payment button to your page.
Once your page is live online you send people to it.
It’s a lot easier than you may think.
No longer do you need to send a sales letter through the post, today you write it, post it online, send people to look at it, and then start on another.
This is the ultimate work-from-anywhere method of making money online.
To discover how you can earn thousands of pounds writing simple sales letters and emails, go to:
One Letter From Retirement
Kind regards
John Harrison
PS… Writing sales letters is nothing more than the successful communication of an idea or product to other people.
You just need to know what words to use, where and when to use them, plus what not to say and why.
In One Letter From Retirement, I show you exactly how to successfully and effectively communicate your ideas and products.
Here’s that link again: